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Okay, let s break down WHVSV (WHAS11), focusing on your requested areas:

Understanding WHAS11

WHAS11 is a television station based in Louisville, Kentucky. It s an affiliate of ABC and is owned by Tegna. As a local news provider, WHAS11 is a major source of information and entertainment for the Louisville metropolitan area and surrounding regions.

Here s a breakdown by your categories:

1. Overview

  • Ownership: Owned and operated by Tegna Inc. (formerly Gannett).
  • Affiliation: ABC (American Broadcasting Company).
  • Callsign: WHAS (WHAS-TV)
  • Location: Louisville, Kentucky (broadcast area includes surrounding regions in Kentucky and Indiana)
  • Programming: Primarily focuses on local news, weather, sports, and community events. It also carries ABC network programming.
  • Audience: Primarily residents of the Louisville designated market area (DMA).
  • Platforms: Broadcast television, website (whas11.com), mobile app, social media (Facebook, Twitter, etc.).
  • Key Features: A well-known and established news presence in the Louisville market, investigative journalism, and local community coverage. They also participate in community events and charity drives.

2. Revenue

  • Sources:
    • Advertising Sales: The primary source of revenue. WHAS11 sells advertising time slots during local news broadcasts, network programming, and other programming.
    • Digital Advertising: From their website, mobile app, and social media.
    • Retransmission Fees: Cable and satellite providers pay fees to carry their station.
    • Sponsorships: WHAS11 may also generate revenue through sponsorships of various programs or events.
  • Note: Specific revenue figures for WHAS11 aren t publicly released as they are part of Tegna s overall revenue. Tegna publishes quarterly and annual reports that provide insights into the performance of their broadcasting portfolio.

3. Alternatives (for Viewers and Advertisers)

  • For Viewers (Local News & Information):
    • WLKY (CBS Affiliate): A primary competitor in Louisville with their own local news and programming.
    • WAVE (NBC Affiliate): Another strong competitor offering local news and entertainment content.
    • Fox 41 (Fox Affiliate): Provides local news, sports, and entertainment.
    • Spectrum News 1 Kentucky: A 24/7 local news channel for Spectrum cable subscribers.
    • Digital News Sources: Local websites, apps, and social media accounts from various news organizations.
  • For Advertisers:
    • Other Television Stations (WLKY, WAVE, Fox 41): Direct competitors for TV advertising dollars.
    • Radio Stations: Local radio stations offer advertising opportunities within the same market.
    • Digital Marketing Platforms: Google Ads, social media advertising (Facebook, Instagram, etc.), targeted website advertising.
    • Local Publications: Newspapers, magazines, community publications.
    • Out-of-Home Advertising: Billboards, transit ads, etc.

4. Pricing

  • Viewers: Access to WHAS11 s over-the-air broadcasts is free. However, cable or satellite subscribers will pay for a package that includes the station. Website and apps are generally free to use, although some content might be behind a paywall.
  • Advertisers: Pricing varies significantly depending on several factors:
    • Time Slot: Higher rates for primetime slots.
    • Program: Rates vary by the popularity of the program.
    • Length of Ad: 15, 30, and 60-second spots have varying costs.
    • Target Audience: Rates can be adjusted based on demographics.
    • Frequency: Discounts are often available for long-term advertising deals.
    • Type of Advertising: Broadcast vs. Digital advertising rates can differ significantly.
  • Note: Advertisers need to directly contact WHAS11 s sales department for a personalized quote. Pricing details are not publicly available.

5. Customer Care

  • Contact Methods:
    • Phone: Contact information is typically found on their website.
    • Email: Email contact forms on their website.
    • Website Feedback Forms: General feedback and questions through their site.
    • Social Media: Direct messages or comments on their social media channels.
  • Types of Customer Care:
    • Technical Support: Troubleshooting issues related to their website, app, or broadcast reception.
    • Feedback & Suggestions: Allowing viewers to share ideas and comments.
    • Advertising Inquiries: Sales team support for advertising partnerships.
    • General Inquiries: Answering questions about programming, schedules, etc.
  • Note: Customer care response times and effectiveness can vary. Look for specific feedback on forums and social media channels to get a sense of their typical interactions.

Key Takeaways:

  • WHAS11 is a vital local news source for the Louisville region.
  • They operate in a competitive media landscape.
  • Their revenue primarily comes from advertising sales.
  • Advertising costs are dynamic and depend on various factors.
  • They offer multiple channels for customer service.

To get very specific data, such as exact pricing or financial figures, it s best to contact WHAS11 or Tegna directly.

Let me know if you have more questions or would like to dig deeper into any of these areas.





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