Websites using Wfsb

Let s break down WFSB, Channel 3 in Hartford, Connecticut, covering its overview, revenue, alternatives, pricing (mostly for advertisers), and customer care.

WFSB Overview

• What it is: WFSB is a CBS-affiliated television station licensed to Hartford, Connecticut, and serving the Hartford–New Haven television market. It s branded as Channel 3 Eyewitness News. It is a legacy station in the market, known for its long history and strong local news presence.
• Ownership: WFSB is owned by Gray Television. Gray Television is a large broadcasting company that owns and operates numerous television stations across the United States.
• Key Features/Programming:
  • Local News: WFSB is primarily known for its extensive local news coverage. Eyewitness News is their brand, and they produce multiple newscasts throughout the day. They cover news, weather, sports, and community events relevant to Connecticut residents.
  • CBS Network Programming: As a CBS affiliate, WFSB airs CBS network programs during primetime and daytime hours. This includes popular shows, dramas, comedies, reality TV, and CBS News programs (like CBS Evening News, CBS Mornings, 60 Minutes).
  • Syndicated Programming: Outside of network and news hours, WFSB airs syndicated programs. These can include talk shows, game shows, and older sitcoms or dramas.
  • Digital Presence: WFSB has a strong digital presence with its website (wfsb.com) and mobile apps. They offer live streaming of newscasts, on-demand news clips, weather information, articles, and more online content.
  • Community Involvement: Local TV stations like WFSB often engage in community events and partnerships, supporting local initiatives and charities.

Revenue

• Primary Revenue Source: Advertising: The vast majority of WFSB s revenue, like most commercial television stations, comes from advertising sales. This includes:

  • Commercial Breaks: Selling advertising time during their local newscasts, syndicated programming, and even national breaks within CBS network shows.
  • Digital Advertising: Selling ads on their website, mobile apps, and potentially streaming platforms. This can include banner ads, pre-roll video ads, sponsored content, etc.
  • Sponsorships: Sponsorships of news segments (e.g., weather, sports), community events coverage, or special programming.
  • Political Advertising: During election cycles, political campaigns and related groups purchase significant advertising time.

• Factors Influencing Revenue: WFSB s revenue is influenced by:

  • Viewership Ratings: Higher viewership translates to higher advertising rates. Strong news ratings are crucial for local stations.
  • Market Size and Demographics: The Hartford-New Haven market is a significant market in the US. The demographics of the audience (age, income, etc.) also impact advertising rates.
  • Economic Conditions: Overall economic health affects advertising spending. In strong economies, ad spending tends to be higher.
  • Competition: WFSB competes with other local TV stations in the market (WVIT NBC Connecticut, WTNH ABC, WTIC Fox 61, etc.) for viewership and advertising dollars.
  • Digital Revenue Growth: Like all media companies, WFSB is working to grow its digital revenue streams to complement traditional broadcast revenue.

• Specific Revenue Figures: It s highly unlikely that specific revenue figures for WFSB are publicly available. Revenue for individual stations owned by larger companies like Gray Television is usually not broken out publicly. Gray Television s overall financial reports are public, but station-level details are generally confidential business information. We can infer that WFSB, as a major CBS affiliate in a large market, generates significant revenue, likely in the tens of millions of dollars annually.

Alternatives

For viewers looking for news and entertainment in the Hartford-New Haven market, the main alternatives to WFSB are other local television stations:

• WVIT (NBC Connecticut): NBC affiliate, branded as NBC Connecticut News. A major competitor in local news.
• WTNH (ABC): ABC affiliate, branded as News 8. Another strong competitor in local news.
• WTIC-TV (Fox 61): Fox affiliate, branded as Fox 61 News. Focuses on news, especially in the mornings and evenings.
• WCCT-TV (CW): CW affiliate, also owned by Gray Television (sister station to WFSB). Offers CW network programming and some local programming, though less news-focused than WFSB.

Beyond broadcast TV, viewers have numerous other sources for news and information:

• Online News Websites and Apps: CT Post, Hartford Courant, Patch.com, and numerous national and international news sites.
• Streaming Services: Services like Hulu + Live TV, YouTube TV, Sling TV, and DIRECTV STREAM offer live TV packages that include local channels (including WFSB and its competitors). These are increasingly popular alternatives to traditional cable or satellite TV for accessing local broadcasts.
• Social Media: Social media platforms are used for news consumption, although with varying levels of reliability.
• Radio: Local radio stations also provide news and information.

Pricing (Primarily for Advertisers)

Pricing for advertising on WFSB is not publicly listed in a straightforward rate card format. TV advertising rates are highly variable and negotiated based on many factors. Here s a general overview:

• Factors Affecting Pricing:

  • Time of Day (Daypart):
    • Primetime (8-11 PM ET): Most expensive due to highest viewership.
    • Early Morning News (5-7 AM), Evening News (5-7 PM, 11 PM): Also command higher rates as these are popular viewing times.
    • Daytime, Late Night: Generally less expensive.
  • Specific Program/Show: Advertising during highly-rated shows is more expensive.
  • Ad Length: 15-second, 30-second, and 60-second spots are common. Longer spots cost more.
  • Frequency and Volume: Buying more ads or committing to longer campaigns can often lead to discounted rates.
  • Target Audience Demographics: Advertisers may pay more to target specific demographics (age, location, interests).
  • Market Demand: Pricing is influenced by supply and demand in the Hartford-New Haven advertising market.
  • Special Events/Programming: Advertising during major news events, sporting events (if WFSB carries them), or special programming will be priced differently.

• How to Get Pricing: Businesses interested in advertising on WFSB need to contact their sales department directly. They will work with advertisers to understand their marketing goals, target audience, budget, and desired time slots. WFSB s sales team will then create custom advertising proposals and rate quotes.

• General Pricing Range (Illustrative - Highly Variable): It s impossible to give precise figures without contacting WFSB sales. However, for a very rough illustration:

  • A 30-second spot during a daytime program might be in the hundreds of dollars.
  • A 30-second spot during an evening local newscast could be in the thousands of dollars.
  • A 30-second spot during a high-profile CBS primetime show (national buy, handled by CBS, not directly by WFSB, but local spots within network breaks are possible) would be significantly more expensive, potentially tens of thousands of dollars or more, depending on the show and placement.

Customer Care Details

WFSB, like most TV stations, has customer care primarily focused on viewers and news tips. For advertisers, the point of contact is the sales department.

• For Viewers:

  • Website Contact Form: Often available on their website (wfsb.com) - look for a Contact Us or About Us section.
  • Phone Number: General station phone number might be listed on the website. (Likely: 860-244-1515)
  • News Tips: Dedicated email address or phone number for submitting news tips (usually found on their website or during newscasts). (Likely: news@wfsb.com or 860-244-1500 for newsroom)
  • Social Media: WFSB is active on social media (Facebook, Twitter, Instagram). Viewers can often contact them through direct messages or comments.
  • Physical Address: For mail or in-person visits (though rarely used for general customer care):
    • WFSB Channel 3 Eyewitness News
    • 3 Constitution Plaza
    • Hartford, CT 06103

• For Advertisers:

  • Sales Department: Contact information for the sales department is crucial for businesses. This may be listed on their website under Advertise With Us, Sales, or similar. You would typically contact them via phone or email to inquire about advertising opportunities.

• Customer Care Focus: Customer care at a TV station is usually geared towards:

  • News Inquiries/Corrections: Addressing viewer questions or concerns about news coverage.
  • Technical Issues: Reporting problems with broadcast reception or website/app issues.
  • General Feedback: Providing comments on programming or station operations.
  • Advertising Inquiries: Directing advertisers to the sales team.

In Summary:

WFSB is a prominent CBS affiliate serving the Hartford-New Haven market, known for its local news. It generates revenue primarily from advertising sales. Viewers have several alternatives in the local media landscape. Advertising pricing is customized and negotiated directly with their sales department. Customer care is accessible through various channels, primarily for viewer inquiries and news tips.