Websites using Wdrb

Okay, let s break down WDRB, a local news and media outlet serving the Louisville, Kentucky area.

WDRB Overview

• What it is: WDRB is a Fox-affiliated television station licensed to Louisville, Kentucky. It provides local news, weather, sports, and entertainment programming. It s a prominent news source in the Louisville metropolitan area.
• Key Features:
  • Local News Coverage: Comprehensive coverage of Louisville and surrounding areas.
  • Weather Coverage: Known for its weather forecasting, particularly during severe weather events.
  • Sports Coverage: Focus on local sports teams, including college and professional sports.
  • Online Presence: Active website (wdrb.com) and social media presence.
  • Mobile Apps: Offers mobile apps for news and weather updates.
• Target Audience: Residents of the Louisville metropolitan area (Louisville, Southern Indiana, and surrounding counties) interested in local news, weather, and sports.

Revenue

• Primary Revenue Sources:

  • Advertising: The vast majority of revenue comes from selling advertising slots during television broadcasts and on its website and digital platforms. Rates vary based on viewership, time slot, and advertising package.
  • Retransmission Fees: Cable and satellite providers pay WDRB (and its parent company) to carry the station s signal.
  • Digital Advertising: Banner ads, pre-roll video ads, sponsored content on their website and apps.
  • Sponsorships: Sponsorships of specific programs, events, or weather reports.

• Revenue Information is Generally Private: WDRB is owned by Block Communications, Inc., a privately held company. Private companies generally do not disclose specific revenue figures publicly. Estimating precise revenue is difficult without access to internal financial data.

Alternatives

• Other Local TV News Stations:
  • WLKY (CBS affiliate)
  • WHAS11 (ABC affiliate)
  • WAVE 3 (NBC affiliate)
• Newspapers:
  • The Courier-Journal (Louisville s main newspaper)
• Radio Stations: Several local radio stations provide news and weather updates.
• Online News Sources:
  • Louisville Business First
  • LEO Weekly (alternative news)
  • Local blogs and community websites
• National News Outlets: While not strictly alternatives for local news, people often supplement with national news from major networks and online sources.
• Social Media: A significant source of news for many, although it s important to verify information from social media.

Pricing

• News Consumption is Generally Free: Viewing WDRB s news broadcasts and accessing content on their website and app is typically free to the end user.
• Advertising Costs: Pricing for advertising on WDRB varies greatly depending on several factors:
  • Time of Day: Prime time slots are the most expensive.
  • Program: Advertising during popular programs costs more.
  • Ad Length: 30-second spots are standard, but other lengths are available.
  • Frequency: Packages with more frequent airings offer discounts.
  • Reach: Rates are tied to viewership numbers.
  • Digital Advertising: Pricing models for digital ads include cost-per-click (CPC), cost-per-impression (CPM), and fixed-rate sponsorships.
• Retransmission Fees (Indirect Cost to Consumers): While viewers don t directly pay WDRB, the retransmission fees that cable and satellite companies pay are passed on to consumers in their monthly bills.

Customer Care Details

• Contact Information:

  • Website: wdrb.com (Look for Contact Us or similar link)
  • Phone: Check the website for the main switchboard number. You may need to call and navigate the phone system to reach the appropriate department (newsroom, advertising, etc.).
  • Address: Usually listed on the website in the Contact Us section.
  • Social Media: WDRB is active on social media platforms like Facebook and Twitter. You can often send messages or inquiries through these channels.

• Types of Inquiries:

  • News Tips: Submit information or leads for news stories.
  • Advertising Inquiries: Contact the sales department to learn about advertising options and rates.
  • Technical Issues: Report problems with the website, app, or broadcast signal.
  • General Questions/Feedback: Submit general inquiries or provide feedback on WDRB s programming.
  • Closed Captioning Issues: Report issues with closed captioning.

• Customer Care Quality:

  • Like most local news stations, WDRB s customer care response times can vary. They likely receive a high volume of inquiries.
  • Social media is often a faster way to get a response than email or phone.
  • Be clear and concise in your inquiry to help them address your issue efficiently.

Important Considerations:

• Ownership: Knowing that WDRB is owned by Block Communications, Inc. can be helpful if you need to escalate an issue or understand the overall corporate structure.
• Bias: Be aware that all news organizations have a potential bias, even if they strive for objectivity. Consider WDRB s Fox affiliation when evaluating their reporting. It s always best to get your news from a variety of sources to get a well-rounded perspective.

I hope this comprehensive overview is helpful!