Websites using Wbng

Okay, let s break down WBNG, covering its overview, revenue (though likely unavailable), potential alternatives, pricing considerations, and customer care.

WBNG Overview

• What is WBNG? WBNG-TV is a CBS-affiliated television station serving the Binghamton, New York, television market (DMA #158). It provides local news, weather, sports, and network programming from CBS. It also broadcasts syndicated shows.

• Ownership: It s owned by Gray Television. Gray Television is a publicly traded company (GTN).

• Coverage Area: The primary coverage area is the Binghamton, NY metropolitan area, which includes parts of New York and Pennsylvania. Specific counties covered can be found on their website or viewing area maps.

• Key Features: Local news is a significant focus. They have a team of reporters and meteorologists covering the region. They also carry CBS network programming (e.g., NFL football, prime-time shows, CBS News).

Revenue

• Publicly Available Data: WBNG s specific revenue figures are not publicly available as a standalone entity. TV station revenue is often bundled into the overall financial reports of the parent company (Gray Television).

• How TV Stations Generate Revenue:

  • Advertising: The primary source of revenue is selling advertising time to local, regional, and national businesses. Ad rates are based on viewership (ratings), time slots, and the demographics of the audience.
  • Retransmission Fees: Cable and satellite providers pay the station (or, more accurately, Gray Television) for the right to carry the WBNG signal on their systems. These fees have become increasingly important.
  • Syndication: Revenue from syndicated programs.
  • Digital Revenue: Advertising on the WBNG website and app.

• Estimating Revenue (Very Rough): To get a very rough estimate (and it would be highly speculative): You could look at Gray Television s overall revenue, see how many stations they own, and try to divide that revenue proportionally. However, this would not be accurate, as station revenue varies by market size, ratings, and other factors.

Alternatives

Alternatives to WBNG can be considered from two perspectives:

1. For Viewers (Accessing News and Entertainment):

   • Other Local TV Stations:
     • WICZ (Fox)
     • WIVT (ABC)
     • WBGH (PBS)
     • WSKG (PBS)
   • Cable News Channels: CNN, MSNBC, Fox News (if seeking national/political news).
   • Streaming Services: Netflix, Hulu, Amazon Prime Video, Paramount+ (for entertainment and some news content).
   • Local News Websites/Apps: Most local news outlets (including WBNG) have websites and apps with news, weather, and other content.
   • National News Websites/Apps: NYTimes.com, WashingtonPost.com, etc.
   • Social Media: Facebook, Twitter (X) for news updates (but be mindful of misinformation).
   • Radio: Local radio stations for news and information.

2. For Advertisers (Reaching the Binghamton Market):

   • Other Local TV Stations (WICZ, WIVT, etc.): Competing for ad dollars.
   • Radio Advertising: Local radio stations.
   • Digital Advertising:
     • Local news websites and apps (including WBNG s).
     • Social media advertising (Facebook, Instagram, etc.) targeting the Binghamton area.
     • Search engine marketing (Google Ads) targeting local keywords.
     • Local news websites and apps.
   • Print Advertising: Local newspapers, magazines, and directories (though less popular than in the past).
   • Outdoor Advertising: Billboards, bus stop ads, etc.
   • Cable Advertising: Advertising on local cable channels.

Pricing

• For Viewers: WBNG s over-the-air broadcast is free (you need an antenna). If you access it through cable or satellite, it s part of your subscription package. The WBNG website and app are generally free to use.

• For Advertisers: Pricing for advertising on WBNG is highly variable. It depends on:

  • Time of Day: Prime time slots are more expensive.
  • Program: Ads during popular shows (like NFL football) cost more.
  • Ad Length: 15-second, 30-second, and 60-second spots have different prices.
  • Frequency: Buying a package of ads will usually offer a lower rate per ad.
  • Negotiation: Ad rates are often negotiable, especially for larger advertisers.

• How Advertisers Can Get Pricing Information: Contact the WBNG sales department directly. They will provide a rate card and work with advertisers to create a custom advertising plan.

Customer Care Details

• General Contact Information:

  • Website: Usually has contact information on the Contact Us or About Us page. Look for WBNG s official website (usually something like wbng.com or wbngtv.com).
  • Phone Number: The general station phone number is typically listed on the website.
  • Address: The station s physical address is usually on the website as well.

• Specific Departments:

  • News Department: For news tips or corrections.
  • Advertising/Sales Department: For advertising inquiries.
  • Programming Department: For questions about programming schedules.
  • Engineering Department: For technical issues with the broadcast signal.

• Social Media: WBNG is likely active on Facebook and Twitter (X). You can often reach out to them through social media for questions or comments.

• Gray Television (Corporate): If you have a concern that cannot be resolved at the local station level, you can contact Gray Television s corporate headquarters. Their contact information is available on their website (gray.tv).

Important Considerations:

• Local Focus: WBNG s primary strength is its local news coverage. This is what differentiates it from national news sources.
• Changing Media Landscape: TV stations are facing increasing competition from online and streaming services.
• Advertiser Relationships: Building relationships with local businesses is crucial for WBNG s revenue.

I hope this comprehensive overview is helpful!