Websites using Voyado

Okay, let s break down Voyado with an overview of its features, revenue, alternatives, pricing, and customer care.

Voyado Overview

Voyado is a Customer Data Platform (CDP) designed primarily for retail and e-commerce businesses. It focuses on helping companies gather, manage, and activate customer data to create personalized and engaging customer experiences. Think of it as a central hub for all your customer information, allowing you to segment audiences, automate marketing campaigns, and track results effectively.

Key Features & Functionality:

• Customer Data Unification: Combines data from various sources (e.g., website, POS, CRM, email, social media) into a unified customer profile.
• Segmentation & Audience Building: Allows you to create highly targeted audience segments based on various attributes (demographics, purchase history, behavior, etc.).
• Marketing Automation: Automates marketing campaigns across multiple channels (email, SMS, app push notifications) triggered by specific events or behaviors.
• Personalization: Enables you to deliver personalized messages, offers, and product recommendations to individual customers.
• Campaign Management: Tools to create, manage, and track marketing campaigns.
• Analytics & Reporting: Provides insights into campaign performance, customer behavior, and overall marketing effectiveness.
• Customer Journey Mapping: Helps visualize and optimize the customer journey.
• AI-Powered Insights: Utilizes AI to help with recommendations, predictions, and audience segmentation.

Who Uses Voyado?

Voyado s primary target market is retail and e-commerce businesses, especially mid-sized to large companies with complex customer data and marketing needs. They often cater to industries like fashion, beauty, home goods, and more.

Voyado Revenue

Unfortunately, Voyado s exact revenue figures are not publicly available. As a privately held company, they don t disclose specific financial information. However, based on their market position and the number of known clients, we can assume they are a successful company with considerable revenue in the CDP and marketing automation space. You could estimate a revenue range of tens to hundreds of millions of dollars, but this is speculation based on industry trends and publicly available information from similar sized firms.

Alternatives to Voyado

The Customer Data Platform (CDP) and marketing automation landscape is competitive. Here are some popular alternatives to Voyado:

1. Segment (Twilio): A powerful CDP with strong data infrastructure, extensive integrations, and emphasis on developer tools. It s often used by businesses of all sizes.

   • Good for: Companies needing robust technical capabilities, extensive integrations and scale.

2. Salesforce Marketing Cloud: A broad suite of marketing tools including a CDP, email, social media, and advertising capabilities. Ideal for businesses already heavily invested in the Salesforce ecosystem.

   • Good for: Enterprise organizations needing a comprehensive CRM, marketing and commerce solution within the Salesforce environment

3. Adobe Experience Platform: A comprehensive platform focused on building end-to-end customer experiences using Adobe’s marketing suite. Often suitable for large enterprise organizations that use adobe s existing ecosystem.

   • Good for: Enterprise companies already heavily invested in the Adobe ecosystem.

4. Emarsys (SAP): A marketing automation platform with a strong focus on retail, similar to Voyado. Known for personalized marketing campaigns and advanced segmentation.

   • Good for: Retail businesses needing a strong marketing automation platform with built-in personalization.

5. Braze: A customer engagement platform with a focus on mobile and cross-channel messaging. Good for brands with strong mobile app presence.

   • Good for: Businesses that have strong emphasis on in-app communication and mobile marketing.

6. Iterable: A growth marketing platform with a focus on multi-channel messaging and personalization. Popular with companies seeking lifecycle marketing and customer engagement.

   • Good for: Rapidly growing businesses needing cross-channel engagement and advanced campaign orchestration.

7. BlueConic: A pure-play CDP, which excels at data unification and real-time personalization.

   • Good for: Companies that prioritize a focused CDP solution.

Pricing

Voyado s pricing is not publicly available and is typically based on a customized quote. Like most enterprise software, it depends on several factors, including:

• The size of your customer database: The number of customer profiles you need to manage.
• The features and modules you select: You may not need all available functionality and will pay for only what you use.
• The number of users: How many people on your team will be using the platform.
• The level of support and services you require: Ongoing onboarding, training, and support.

Generally, expect Voyado pricing to be in the higher range compared to basic marketing tools, as it s an enterprise-level CDP. It s likely based on a recurring subscription model (annual or multi-year contracts) with possible overage charges or limitations based on usage.

To get an accurate price, you ll need to contact Voyado directly for a quote based on your specific needs.

Customer Care & Support

Voyado is known for providing a high level of customer care and support, including:

• Onboarding and implementation support: Assistance with the initial setup and data migration.
• Training and documentation: Comprehensive materials and training sessions to help users utilize the platform effectively.
• Ongoing technical support: Access to technical support through various channels (e.g., email, phone, chat).
• Dedicated account managers: Some customers may have dedicated account managers to assist with strategic planning and platform optimization.
• Community & Resources: They offer educational resources and may have a user community for support and sharing best practices.

How to Learn More and Choose the Right Platform

1. Identify your needs: What specific challenges are you trying to solve? What features are crucial for your business?
2. Request demos: Book demos with Voyado and a few alternatives to see the platforms in action.
3. Compare pricing: Get quotes from different vendors to understand the costs and compare features for your specific use case.
4. Read reviews and case studies: Look at customer reviews and case studies for an unbiased assessment of each platform s performance.
5. Start with a pilot project: If possible, try the platform on a small scale before committing to a long-term contract.

In summary, Voyado is a strong CDP for retailers and e-commerce businesses seeking to personalize their customer experiences, with its focus being on the unification of customer data to drive marketing campaigns. It is worth exploring if you have sophisticated needs, and are willing to make an investment, otherwise, you should research other platforms based on your requirements. Be sure to reach out for demos and custom pricing details before making any final decision.