Websites using Usabilla

Okay, let s break down Usabilla, covering its overview, revenue, alternatives, pricing, and customer care.

Usabilla Overview

Usabilla, now a part of SurveyMonkey, is a customer experience management (CXM) platform focused on capturing and acting on user feedback. It primarily helps businesses understand how users interact with their websites, mobile apps, and emails, aiming to improve usability and conversion rates.

Here s a quick summary:

• Purpose: To gather and analyze user feedback to improve digital experiences.
• Key Features:
  • Visual Feedback: Users can provide direct feedback by clicking or tapping on elements on a website or app and adding comments.
  • Surveys: Customizable surveys can be embedded within or triggered on websites and apps.
  • Targeting & Segmentation: Target specific user groups with specific feedback requests.
  • Analytics & Reporting: Visual dashboards and detailed reports help analyze feedback and identify trends.
  • Integration: Integrates with various platforms like Google Analytics, Salesforce, etc.
• Target Audience: Primarily mid-sized to large enterprises with a strong digital presence.
• Focus: User experience (UX) and conversion optimization.

Revenue

As Usabilla is now part of SurveyMonkey, its individual revenue figures are not publicly disclosed. SurveyMonkey, as a whole, is a publicly traded company (MNKY) and their financials can be found in their investor relations documentation. However, these figures encompass SurveyMonkey s entire business, not solely the Usabilla portion.

Alternatives

There are many alternatives to Usabilla in the CXM and digital feedback space. Here are some notable ones:

• Hotjar:
  • Pros: More comprehensive analytics suite including heatmaps, session recordings, and form analysis in addition to feedback tools. Often considered more affordable.
  • Cons: Less sophisticated targeting and segmentation than Usabilla. Might not be as tailored for enterprise needs.
• Qualtrics:
  • Pros: Powerful and versatile platform for enterprise CX programs. Wide range of features, including surveys, feedback, analytics, and employee engagement.
  • Cons: Can be expensive, and may have a steeper learning curve. Sometimes more complex than necessary for some users.
• FullStory:
  • Pros: Focus on session replay and user analytics. Excellent for understanding user behavior.
  • Cons: Less focused on direct feedback collection like surveys or visual feedback. More on the analytics side.
• Medallia:
  • Pros: Enterprise-grade customer experience management platform. Powerful analytics and reporting.
  • Cons: Expensive, geared towards large organizations with extensive CX programs.
• UserZoom:
  • Pros: Robust usability testing platform for moderated and unmoderated testing. Good for in-depth UX research.
  • Cons: Different focus than direct feedback collection. Not designed for ongoing feedback.
• GetFeedback (by Momentive):
  • Pros: Offers a broad range of survey and feedback capabilities, often integrated with Salesforce.
  • Cons: May lack some of the specific visual feedback features offered by Usabilla.

Pricing

Since Usabilla is now integrated with SurveyMonkey, pricing is often customized and bundled with other SurveyMonkey products or services. It is not typically available as a stand-alone product with straightforward published pricing.

• Generally, Usabilla pricing is enterprise-focused. It depends on the scale of usage, the number of websites, app users, and the features required.
• It s best to contact SurveyMonkey sales directly for a quote tailored to specific needs.
• Pricing models are typically subscription-based.
• Expect pricing to be at the higher end of the CXM spectrum due to its robust feature set and enterprise-level focus.

Customer Care Details

As part of SurveyMonkey, Usabilla inherits the customer support structure of the larger company:

• Support Channels:
  • Knowledge Base: Extensive online documentation, tutorials, and FAQs are available on the SurveyMonkey website.
  • Email/Ticket Support: You can submit a support request via their online system.
  • Community Forums: Engage with other users and access solutions provided by the community.
  • Phone Support: Typically available for higher-tier plans and enterprise customers.
  • Account Manager: Enterprise clients will usually have dedicated account managers.
• Response Times: Varies based on support tiers and the complexity of the issue.
• Resources: They offer various training materials to help new users onboard effectively.
• Focus: SurveyMonkey, and by extension Usabilla, has a reputation for providing helpful, but at times, volume-heavy support, thus requiring time to resolve issues.

Key Considerations

• Integration: Check that it easily integrates with your other business tools.
• Ease of Use: Consider the level of training needed for both administrators and feedback participants.
• Scalability: Ensure the platform can accommodate your business growth.
• Specific Needs: Carefully evaluate if the features align with your requirements.
• Price: Obtain a custom quote, as pricing varies greatly.

In Conclusion

Usabilla, now part of SurveyMonkey, is a robust platform designed for companies seeking to gain user feedback and improve digital experiences. It excels in visual feedback collection and targeted surveys, but its pricing is typically geared towards enterprise-level businesses. When choosing, weigh it against the many available alternatives like Hotjar, Qualtrics, and others, to see what fits your specific budget and needs. Always request a demo and pricing quote directly from SurveyMonkey.