Websites using Unruly

Okay, let s break down Unruly, focusing on its overview, revenue, alternatives, pricing, and customer care.

Unruly: Overview

Unruly, a division of Tremor International (formerly known as Taptica), is a video advertising platform focused on delivering outstream video ads. This means their ads appear outside of traditional video content, often embedded within articles, feeds, or other web content.

Here s a breakdown of key aspects:

• Core Focus: Outstream video advertising. This is their primary differentiator.
• Technology: They use proprietary technology to optimize the placement of video ads, aiming for high viewability and engagement.
• Reach: They connect advertisers with a global network of publishers.
• Targeting: They offer targeting options based on demographics, interests, and contextual relevance.
• Advertising Formats: Primarily video, but also include formats like display and native ad units within the video.
• Brand Safety: They emphasize brand safety and viewability metrics, aiming to ensure advertisers messages are seen by real people and in appropriate contexts.
• Integration: They integrate with various Demand-Side Platforms (DSPs) allowing advertisers to buy inventory programmatically.

Revenue & Market Position

• Revenue: Unruly s revenue is reported as part of Tremor International s overall performance. Tremor s revenue reports have shown growth in recent years, with Video (which includes Unruly) being a key driver. To get exact revenue figures specifically for Unruly, one would need to look for quarterly/annual reports from Tremor.
• Market Position: Unruly is a significant player in the outstream video advertising market, competing with other video advertising platforms and networks. It is considered a strong competitor in the space, especially since its acquisition by Tremor. Their focus on outstream has helped establish its identity in a very crowded ad tech space.

Alternatives to Unruly

If you re considering video advertising options, here are some alternatives to Unruly, categorized by their primary focus:

• Other Outstream Video Platforms:

  • SpotX (now part of Magnite): A large video ad platform with a strong presence in the programmatic space.
  • TripleLift: Specializes in native programmatic advertising, including native video formats.
  • Teads: A well-known outstream video platform focusing on high-quality publisher integrations.
  • Sharethrough: Native and in-feed video advertising solutions.

• Video Ad Platforms with Broader Capabilities (In-stream & Outstream):

  • Google Ads (YouTube): For in-stream advertising on YouTube, but they also offer placements on the Google Display Network with video.
  • Facebook/Instagram Ads: These platforms offer robust video advertising options with advanced targeting.
  • Amazon Advertising: Video placements on Amazon properties and their network.
  • The Trade Desk: A leading DSP used for programmatic advertising.
  • Adobe Advertising Cloud: A suite of tools for programmatic and video advertising.

• Specialized Platforms:

  • Vimeo: Primarily a video hosting site, but also with video advertising solutions.
  • Brightcove: For enterprise video and streaming solutions.

Pricing

Unruly s pricing model is generally based on a programmatic auction model, similar to most video ad platforms. This means that:

• CPM (Cost Per Mille - cost per thousand impressions): Advertisers typically bid on a CPM basis. The actual cost of an impression depends on various factors such as the audience targeted, ad quality, competition, and the publisher s value.
• Flexibility: Pricing can be dynamic based on the factors above and campaigns can have set daily or lifetime budgets.
• Negotiated Deals: In some cases, particularly with larger publishers and agencies, direct deals may also be possible.

Key factors influencing Unruly pricing:

• Targeting: Highly specific targeting will often command higher CPMs.
• Placement: Premium publisher placements are more expensive than run-of-network inventory.
• Ad Format: Some formats may attract higher CPMs than others.
• Competition: Auctions mean that higher demand leads to higher prices.
• Viewability and Brand Safety Requirements: Stricter demands may incur a higher price.
• Geographic Location: Costs of advertising campaigns can vary in different markets.

Customer Care

Unruly, being a large company within Tremor International, provides customer support to both advertisers and publishers.

• Account Management: Advertisers typically receive dedicated account managers who help with campaign setup, optimization, and reporting.
• Technical Support: Access to technical support for platform integration and troubleshooting.
• Training: Educational resources and onboarding material may be available to users.
• Online Resources: FAQs, documentation, and other resources.
• Contact Channels: Support channels may include email, phone, and potentially online chat options.
• Programmatic Partner Support: For platforms buying inventory through a DSP, support may come through their DSP account managers.

Key Takeaways

• Unruly is a strong choice for advertisers looking to leverage outstream video advertising on a large scale.
• They offer a global reach and emphasize brand safety and viewability.
• Pricing is programmatic and flexible, based on auction dynamics.
• Customer care typically includes account management and technical support.
• Consider alternative platforms based on your specific goals and advertising needs.

To get the most current information about Unruly s pricing and specific customer support options, it s best to contact them directly through their website or via Tremor International, or discuss with a relevant advertising agency or Tremor representative.