Websites using Tvscientific

Okay, let s break down TVScientific, covering its overview, revenue (though specifics are often private), alternatives, pricing, and customer care.

TVScientific Overview

TVScientific is a technology company focused on bringing data-driven, programmatic advertising to Connected TV (CTV). They position themselves as a platform that makes it easier for advertisers to buy, optimize, and measure CTV campaigns, similar to how digital advertising operates.

Here s a breakdown of their core offering:

• Programmatic CTV Platform: They offer a software platform that allows advertisers to buy CTV ad inventory across various publishers and apps programmatically. This means bidding in real-time based on audience targeting, rather than traditional direct buys.
• Data-Driven Targeting: TVScientific leverages data to help advertisers target specific demographics, interests, and behaviors. They often emphasize audience-based targeting rather than just focusing on specific channels or shows.
• Performance Measurement: A key component of their offering is providing detailed campaign analytics and measurement. They aim to demonstrate the ROI of CTV advertising, similar to performance-based digital campaigns.
• Self-Service Platform: They generally provide a self-service platform, allowing advertisers to manage their own campaigns, though they also offer managed service options for more hands-on support.
• Focus on ROI: TVScientific strongly emphasizes demonstrating how their platform can drive sales and conversions. This is a shift from traditional brand-focused TV advertising.
• Real-Time Optimization: Their platform aims to allow advertisers to optimize campaigns in real-time, based on performance data. This allows for ongoing adjustments to maximize impact.
• Geographic Coverage: Primarily focuses on the US market with expansion to other global markets.

Revenue

• Private Company: TVScientific is a privately held company, so exact revenue figures are not publicly released.
• Rapid Growth: They have been in rapid growth mode, attracting investment and expanding their reach. They are considered a key player in the evolving CTV advertising space.
• Based on Ad Spend: Their revenue model is based on a percentage of ad spend that advertisers manage through their platform. This is typical of programmatic ad platforms.
• Subscription and/or Transactional: Revenue will come from fees on ad spend, potentially including subscription fees or tiered pricing for advanced platform features.

Alternatives to TVScientific

The programmatic CTV space is competitive, with several alternatives to consider:

• Large DSPs (Demand-Side Platforms):
  • The Trade Desk: A leading DSP with robust CTV capabilities.
  • Google DV360: Google s DSP also integrates with CTV inventory.
  • Xandr Invest (Formerly AppNexus): Another established player with a strong DSP offering.
• Specialized CTV Platforms:
  • Roku OneView: Roku s own advertising platform, which is powerful for reaching Roku users.
  • Samba TV: Focuses on leveraging first-party data and audience insights for targeting.
  • Innovid: Specializes in advanced video advertising and interactive CTV formats.
  • Viant: DSP that is growing in the CTV space.
• Direct Publisher Buys: Some advertisers will also maintain relationships with individual CTV publishers. This option is not programmatic but could be an alternative channel.
• Other Smaller CTV DSPs: Several growing companies also offer CTV programmatic solutions, often focusing on niche aspects.
• Agency Solutions: Many large advertising agencies now have specialized CTV teams that can manage campaigns across a variety of platforms.

Pricing

• No Public Pricing: TVScientific does not publicly post pricing, as is common in this type of software.
• Based on Spend: Like most programmatic platforms, their pricing is largely based on a percentage of media spend that runs through their platform. This percentage might vary depending on spend level and contract terms.
• Potentially Tiered/Subscription: They may have different pricing options or tiers depending on the level of support, access to features, and data that clients require.
• Negotiable: Pricing often is negotiable, especially for high-volume advertisers.
• Minimums: Programmatic platforms tend to have minimum spending commitments or entry fees to make the engagement viable for both parties.
• Managed Service Costs: If you use their managed services (if offered) this will include a different fee structure which can be higher than running self service.

Customer Care Details

• Support Channels:
  • Dedicated Account Managers: For larger clients, TVScientific often provides dedicated account managers to help with strategy, onboarding, and ongoing support.
  • Online Documentation: They will likely have a knowledge base, help center, or online documentation with guides on how to use their platform.
  • Email and Ticket Support: They will offer standard email support as a basic customer service option.
• Onboarding: They often will have an onboarding process that includes training on how to use the platform.
• Data and Reporting Support: Support will also be provided to understand platform analytics and reporting.
• Managed Services Options: If clients require a higher level of service, TVScientific may offer managed service offerings to manage their campaign on behalf of the client.
• Training: They may offer training videos, webinars, or live training sessions to help customers learn the platform.

Key Takeaways

• Data-Driven CTV: TVScientific is focused on making CTV advertising more data-driven and measurable.
• Programmatic Approach: Their core offering is a programmatic platform that enables advertisers to buy CTV inventory through auctions.
• Alternatives Exist: There are many competing platforms in the CTV space.
• Pricing Varies: Pricing is not publicly listed and will depend on the level of spend and support.
• Customer Care: TVScientific provides a variety of customer support, which varies depending on client requirements.

To get the most accurate details about their platform, pricing, and customer care, it s best to contact TVScientific directly and ask for a demo and custom quote. This will allow you to evaluate their platform and ensure they are the right fit for your CTV advertising needs.