Websites using Truvid

Okay, let s break down Truvid, covering its overview, revenue aspects, alternatives, pricing, and customer care.

Truvid Overview

Truvid is a video monetization platform designed to help publishers and content creators generate revenue from their video content. They offer a suite of tools and services focused on:

• Video Ad Server: Truvid provides a platform to manage and deliver video ads across different placements (e.g., in-stream, out-stream).
• Video Player: They offer a customizable video player that is lightweight and supports various ad formats.
• Header Bidding: Truvid s platform integrates with header bidding technology, allowing publishers to maximize ad revenue through real-time auctions.
• Demand Partners: Truvid connects publishers to a network of demand partners (ad networks and DSPs), ensuring a diverse and competitive ad environment.
• Data and Analytics: Publishers get access to data and analytics dashboards to track performance and optimize ad strategies.
• Various Integrations: Truvid aims to be compatible with many popular CMS, video hosting platforms, and other relevant third party tools.

Key Focus of Truvid:

• Video Monetization: Their core purpose is to help publishers earn revenue from their video content.
• Ease of Use: They strive to provide an intuitive platform that is easy for publishers to integrate and use.
• Yield Optimization: They use tools like header bidding to help publishers sell ad impressions at the highest possible price.

Revenue

Truvid operates on a revenue-sharing model, where they take a percentage of the advertising revenue generated through their platform.

• How Publishers Earn: Publishers earn revenue by displaying video ads on their websites or apps using the Truvid platform. The amount of revenue depends on:

  • Ad Fill Rate: The percentage of ad requests that are successfully filled with an ad.
  • eCPM (effective Cost Per Mille): The average revenue generated per 1000 ad impressions.
  • Ad Placement: Placement (in-stream or out-stream) affects the CPM.
  • Viewability: The percentage of ads that are actually seen by users.

• Truvid s Share: Truvid s cut of the revenue is a percentage that varies depending on individual agreements and factors like volume of traffic and overall partnership. Their business model is such that they profit by helping their partners profit.

Important Notes about Revenue: * Traffic Quality: High-quality, authentic traffic is essential for maximizing earnings. * Niche and Audience: CPM rates can fluctuate based on your content niche and the user demographics of your audience. * Transparency: It is important to have open conversations with Truvid or any ad monetization platform to understand the reporting and revenue sharing model.

Alternatives to Truvid

There are many alternatives, each with their own strengths. Here are some of the notable options:

• Google AdSense for Video/Google Ad Manager: A very large and established platform, great for wide reach and diverse ad demand. Can be more complex to use.
• SpotX (now Magnite): Offers advanced video ad serving, programmatic features, and direct deals. More of an enterprise solution.
• JW Player (with ad monetization services): A well-known video player that also provides monetization options, often appealing for technical flexibility.
• Video Intelligence: Focuses on contextual AI video ad placement.
• Brightcove: Primarily a video hosting platform, but also provides options for ad monetization.
• Outbrain and Taboola: These content discovery platforms also offer video monetization opportunities through their widget.
• AdPushup: A platform that helps to increase overall advertising revenue, including video advertising revenue

Factors to consider when choosing an alternative:

• Scale and Reach: Some platforms have a broader reach and more ad demand than others.
• Ease of Use: Consider the complexity of the platform and its integration process.
• Features and Functionality: Look for features that match your specific requirements (e.g., header bidding, specific ad formats).
• Customer Support: Evaluate how responsive and helpful the customer support team is.
• Cost and Revenue Share: Compare the revenue sharing models and fees of each platform.

Pricing

Truvid, as mentioned, operates on a revenue share basis.

• No upfront fees: Typically, there are no initial setup costs or monthly subscription fees with Truvid.
• Percentage of Revenue: They earn money by taking a percentage of the ad revenue that their publishers generate.
• Custom Agreements: The exact percentage they take is not published openly and may vary based on many things such as traffic volume, quality, and deal terms.

Important Note on Transparency: * It is important to have explicit conversations with Truvid to understand their revenue-sharing terms. Clarify any questions you have.

Customer Care Details

Truvid aims to provide support to its partners:

• Dedicated Account Managers: They typically provide dedicated account managers to their higher-volume clients. This helps with more personalized support.
• Support Channels: They offer support via email, and a help center.
• Response Time: Generally, Truvid aims to be responsive, but response time may vary based on their support load.

Important points regarding customer care:

• Onboarding and Setup: Look for good support when getting started with integration.
• Technical Support: Fast resolution of technical issues is essential to minimize downtime.
• Communication and Transparency: Good communication about platform changes, updates, and revenue reports is important.
• Problem Solving: The support team should be effective at troubleshooting issues.

In Conclusion

Truvid can be a viable option for publishers looking to monetize their video content. They offer a range of tools and services designed to help increase revenue. However, it is critical to do your due diligence and compare their offering against alternatives, taking into account factors like scale, cost, features, and customer support.

Before committing to Truvid, it is strongly recommended to:

• Have clear and transparent discussions with Truvid about their terms, technology, and business practices.
• Test them against alternatives using a sample of your inventory.
• Carefully review contracts, partnership agreements and reports.
• Research reviews of Truvid from other publishers.

By carefully researching and comparing your options, you can choose the best video monetization solution for your specific needs.