Websites using Trustlogo

Okay, let s break down Trustlogo, covering its overview, revenue (though specific figures are hard to come by), alternatives, pricing, and customer care.

Trustlogo Overview

Trustlogo is a brand owned by Sectigo (formerly Comodo CA). It s essentially a visual trust indicator, a site seal, that businesses can display on their websites to build confidence and reassure visitors. Here s the key idea:

• Purpose: To communicate that a website is secure, legitimate, and takes customer privacy seriously.
• Mechanism: Businesses acquire a Trustlogo (usually through the purchase of an SSL/TLS certificate or other security services) and display it as an image on their site.
• Associated Trust: It leverages the reputation of Sectigo/Comodo (a well-known certificate authority) to provide reassurance.

Key Features and Benefits of a Trustlogo:

• Increased Conversion Rates: By signaling security, it can reduce shopping cart abandonment and encourage visitors to complete transactions.
• Improved Customer Trust: Demonstrates that your website is legitimate and concerned with user security.
• Boosted Brand Reputation: Affiliating your website with a trusted CA can enhance your brand s credibility.
• Variety of Trustmarks: Different Trustlogos are offered depending on the type of product purchased (e.g., SSL certificate, PCI compliance).

Revenue

• Private Company: Sectigo, the parent company of Trustlogo, is a private company. Therefore, specific revenue figures are not publicly disclosed.
• Part of Larger Revenue Stream: Trustlogo revenue is not reported separately. It s part of the revenue generated by Sectigo s diverse range of digital security products, including SSL certificates, code signing certificates, and related services.
• Estimated Significance: While exact figures are unavailable, given Sectigo s position as a leading provider of digital certificates, Trustlogo likely contributes a notable portion to their overall revenue stream through the associated product purchases.

Alternatives to Trustlogo

The market for site seals is fairly competitive, offering several alternatives:

1. Norton Secured Seal (Symantec/Digicert): A highly recognized seal with a long history in online security. Often viewed as one of the most trusted seals.
   • Pros: Strong brand recognition, associated with Norton.
   • Cons: Can be more expensive than others.
2. McAfee SECURE Seal: Another well-known security brand that offers a seal that indicates website security and vulnerability scanning.
   • Pros: Recognizable brand, offers vulnerability scanning.
   • Cons: May require ongoing vulnerability scans to maintain.
3. BBB Accredited Business Seal (Better Business Bureau): Shows that a business meets the BBB s standards for integrity and ethical practices.
   • Pros: Focuses on business practices rather than strictly security, builds trust with consumers.
   • Cons: Doesn t directly indicate SSL/TLS encryption, might have specific requirements for eligibility.
4. Google Trusted Store Badge: While not a site seal in the same sense, this badge is an indicator of good customer service. Only for stores participating in Google s program.
   • Pros: Strong link with Google, can boost consumer confidence.
   • Cons: Not for all businesses, and focuses on customer service over security.
5. Free SSL Certificate Provider Seals: Some free SSL certificate providers, like Let s Encrypt, may offer their own site seals or badges. However, these typically don t carry the same level of recognition and perceived trust as paid options.
   • Pros: Can be free or low-cost.
   • Cons: Might not have strong recognition or implied trust compared to larger CAs.
6. Custom Site Seals: Some businesses may opt to create their own seals (e.g., a secure payment icon), often displayed alongside established seals.
   • Pros: Brand focused.
   • Cons: May not offer the level of trust implied by established security seals.

Pricing

• Not Sold Separately: Trustlogo is generally not sold as a standalone product.
• Bundled with Security Products: It is typically bundled as part of a package when purchasing products from Sectigo, such as:
  • SSL/TLS Certificates: Most commonly associated with Trustlogo inclusion.
  • Code Signing Certificates: A Trustlogo may be offered to show authenticity and security of distributed code.
  • Website Security Solutions: Trustlogo can come with other security services offered by Sectigo.
• Pricing Varies: The cost varies widely depending on the type of product purchased and the specific Sectigo product line. It may also vary based on specific partners and resellers of Sectigo s products.
• Range: The range of price can vary from a minimal amount for basic DV (Domain Validation) SSL to hundreds or even thousands for a robust enterprise-level OV or EV (Organization or Extended Validation) certificate, which would also include more advanced features, scanning and support.
• Contractual Terms: The cost may be affected by contract length, the number of licenses, and specific features required.

Customer Care Details

• Support Channels: Sectigo provides customer care through various channels:
  • Online Support Portal: A knowledge base with articles, FAQs, and guides.
  • Email Support: Usually the primary method of support and query handling.
  • Phone Support: Offered through specific numbers based on region and product.
  • Live Chat: Sometimes available depending on the customer s product or situation.
• Support Tiers: Support may have different tiers based on the plan purchased (basic, standard, premium, etc).
• Response Times: Response times may vary depending on the support channel, severity of the issue, and the customer s plan. Generally they aim for timely response.
• 24/7 Support: Some support levels may offer 24/7 assistance.
• Reseller Support: Support may sometimes be provided through a Sectigo reseller or partner.
• Direct Support: Customers can also reach out to Sectigo directly for any technical issues or queries.

Key Takeaways

• Trustlogo, owned by Sectigo, is a valuable site seal for boosting trust and conversions on a website.
• It s not a standalone product, but a feature included with the purchase of security products.
• There are several alternatives, with Norton Secured Seal often being a strong contender.
• Pricing varies considerably based on the product purchased.
• Sectigo provides customer care through multiple channels.

If you re looking to add a trust seal to your website, carefully evaluate your needs, budget, and the different options available, including whether or not they fit the overall look and feel you re looking to achieve for your site. Consider the perceived trust factor of each option to make sure the seal you choose is the best fit for your needs.