Websites using Truste

Okay, let s break down Truste, covering its overview, revenue, alternatives, pricing, and customer care.

Truste Overview

Truste, now part of OneTrust (acquired in 2021), is a well-established company focused on privacy compliance and data governance. They provide solutions that help businesses demonstrate and maintain compliance with various privacy laws and regulations, such as GDPR, CCPA, and others.

Here s a breakdown of their core offerings:

• Privacy Assessments & Audits: Helping businesses identify potential privacy risks and vulnerabilities in their data processing activities.
• Website & App Consent Management: Implementing cookie banners and consent mechanisms for websites and mobile apps.
• Data Privacy Management: Tools to manage data subject requests (DSRs), conduct data mapping, and maintain records of processing activities.
• Privacy Training & Awareness: Providing resources to educate employees about privacy best practices.
• Privacy Seals and Certifications: Offering a recognized TRUSTe Privacy Seal for websites and apps that meet their privacy standards, acting as a visible signal of commitment to data protection.

Key Focus: Truste, and now OneTrust, emphasizes a comprehensive, end-to-end approach to privacy compliance, aiming to help organizations build a culture of privacy.

Revenue (Information Limited Post-Acquisition)

Since Truste was acquired by OneTrust in 2021, it s no longer an independent entity with publicly available revenue figures. OneTrust, as a whole, is a significant player in the privacy technology space and boasts substantial revenue, but a specific breakdown for the Truste legacy portion isn t available.

Factors to Note Regarding Revenue:

• OneTrust s Growth: OneTrust has experienced substantial growth and funding, indicating high demand for its privacy and compliance solutions, which include the Truste legacy offerings.
• Subscription-Based Model: Most of these services operate on a subscription model, providing recurring revenue streams.

Alternatives to Truste (Now OneTrust s Truste Solutions)

The privacy and data governance landscape is competitive. Here are some alternatives to consider, with different strengths and focuses:

1. OneTrust (Broader Platform): Since OneTrust acquired Truste, it s the primary provider for Truste s legacy solutions. OneTrust s platform is very broad and complex, offering a vast suite of tools for privacy, security, and governance.

   • Pros: Comprehensive platform, extensive regulatory coverage, strong market presence.
   • Cons: Can be complex to implement and manage, potentially more expensive, may feel like overkill for small businesses.

2. CookieYes (or similar CMPs): Focused primarily on cookie consent management.

3. Pros: Easy to implement and user-friendly, affordable.

4. Cons: Limited scope beyond cookie management.

5. Securiti: Offers a platform with a focus on data intelligence and AI-powered discovery of personal data.

6. Pros: Strong data discovery capabilities, automates data mapping and risk assessments.

7. Cons: Can be more costly, may require deeper technical expertise.

8. DataGrail: Specializes in data privacy management, data subject request automation, and data mapping.

   • Pros: User-friendly interface, strong focus on data subject rights management.
   • Cons: May not have the same breadth of solutions as OneTrust.

9. Osano: Focuses on data privacy, consent management and also has a strong focus on pricing transparency.

   • Pros: Good for smaller and medium-sized businesses.
   • Cons: Not as feature-rich as a larger platform like OneTrust

10. Privacy Dynamics: Offers a platform focused on data privacy and analytics

    • Pros: Focused on data security and privacy management.
    • Cons: Can be more difficult to implement and learn.

Pricing

• Subscription Model: Truste, like most of its competitors, operates on a subscription-based model.
• Tiered Pricing: Pricing is generally tiered, based on factors like:
  • Company Size: Larger organizations with more data and users typically pay more.
  • Number of Services: The more services you use (e.g., consent management, DSR automation, training), the higher the price.
  • Website Traffic/App Downloads: Higher website traffic or app usage can impact pricing.
• Variable Pricing: Expect quotes to be variable, especially for larger organizations, as solutions are often tailored.
• Transparency: Note that pricing isn t always publicly listed, and you ll often need to request a demo and quote from the vendor.

General Expectations for Pricing (Estimates):

• Small Businesses: Could range from a few hundred dollars per month for basic services.
• Mid-Sized Businesses: Can be in the thousands of dollars per month.
• Large Enterprises: Can expect to pay tens of thousands of dollars or more per month.

Customer Care & Support

• Dedicated Support Teams: OneTrust generally offers dedicated support teams to assist clients with implementation, ongoing maintenance, and questions.
• Knowledge Base & Documentation: Access to a knowledge base and comprehensive documentation is standard.
• Training & Onboarding: Expect training and onboarding resources to help you learn to use the platform.
• Response Times: Response times can vary depending on the plan you are on.
• Premium Support: Some providers may offer premium support options with faster response times and dedicated account managers, often at a higher price.

Key Considerations for Customer Care:

• Complexity of the Platform: The more complex the platform, the more important responsive and effective support is.
• Urgency of Needs: Evaluate how quickly you need issues resolved or questions answered.

In summary, here s the key takeaway:

Truste is now essentially a set of solutions within the broader OneTrust ecosystem. It offers a comprehensive approach to privacy and data governance but comes with a more complex platform. It s critical to evaluate your specific needs, compare with alternatives, and carefully consider pricing and support before making a decision. For simpler solutions and small businesses, more streamlined tools could be more cost-effective.