Websites using True Fit

Okay, let s break down True Fit. Here s an overview encompassing its purpose, revenue, alternatives, pricing (as much as publicly available), and customer care details:

What is True Fit?

True Fit is a data-driven platform designed to help online shoppers find the right size and fit when buying clothing and footwear. It uses a combination of machine learning, consumer profile data, and retailer product information to predict the best size for individual shoppers across different brands and styles. The goal is to reduce returns, increase customer satisfaction, and improve conversion rates for retailers.

Key Features and Functionality:

• Fit Recommendation Engine: Analyzes data to suggest the most accurate size for a user based on their provided measurements, preferred fit, and previous purchase history (if available).
• Style Intelligence: Learns user preferences to provide personalized recommendations beyond just size.
• Data Network: Leverages a large dataset of consumer and product information to improve the accuracy of fit predictions. This is a key differentiator.
• Integration: Integrates with retailer e-commerce platforms. It often appears as a Find Your True Fit button or similar call-to-action on product pages.
• Reporting and Analytics: Provides retailers with data insights on sizing trends, customer behavior, and the impact of True Fit on sales and returns.

Revenue Model and Financials:

• Revenue Model: True Fit primarily operates on a SaaS (Software-as-a-Service) model. Retailers pay a subscription fee to access and integrate the True Fit platform into their online stores.
• Revenue: Private Company: True Fit is a privately held company, so its exact revenue figures are not publicly available. Industry estimates have placed their revenue in the tens of millions of dollars annually. Revenue will be dependant on the number of retail partners they have and the traffic that uses True Fit functionality.
• Funding: True Fit has raised significant funding from venture capital firms. This indicates a strong growth trajectory and investor confidence.

Alternatives to True Fit:

Several companies offer solutions for size and fit prediction in the e-commerce space. Here are some notable alternatives:

• Virtusize: Similar to True Fit, Virtusize helps shoppers find the right size by comparing the measurements of items they already own to the measurements of items they are considering buying.
• Sizebay: Focuses on helping shoppers find the right size using a combination of algorithms, data analysis, and user input. Acquired by Netshoes.
• Fits.me (Acquired by Rakuten): Offers a virtual fitting room experience, allowing shoppers to see how clothes will look on a virtual mannequin with their body type. Less common now since acquisition.
• 3DLOOK: Uses body scanning technology (through a smartphone camera) to create a 3D model of the user s body and provide personalized size recommendations.
• Metail: Offers a similar virtual fitting room experience, allowing shoppers to try on clothes virtually.
• BOLD Metrics: Uses AI to predict the size and fit of clothing for online shoppers.
• WAIR: Helps shoppers find the right size by comparing their body measurements to the measurements of clothing items.
• Body Labs (Acquired by Amazon): Specializes in 3D body modeling and shape analysis. Their technology is likely integrated into Amazon s own apparel offerings.
• Homemade measurement tools: Some companies have basic measurement guides that are part of the product and can be used at home.

Pricing:

• Not Publicly Available: True Fit does not publicly disclose its pricing.
• Subscription-Based: As mentioned earlier, it s a SaaS model. Pricing is likely determined by factors such as:
  • Website traffic: Higher-traffic sites likely pay more.
  • Number of products: The more products integrated with True Fit, the higher the cost.
  • Contract length: Longer contracts may offer discounted rates.
  • Features and support level: Different tiers of service may be available with varying levels of features, customization, and support.

Customer Care Details:

• For Consumers (Shoppers):
  • True Fit doesn t directly provide customer support to shoppers. If you have a question about a size recommendation or encounter an issue, you should contact the retailer s customer support team. The retailer is the one who has integrated True Fit into their website.
  • True Fit s website has an FAQ section for shoppers, but it s limited.
• For Retailers (Clients):
  • True Fit provides dedicated account management and technical support to its retail clients. This includes assistance with integration, training, and ongoing support.
  • They likely have a ticketing system, phone support, and email support channels for their retail partners.
  • They also provide analytics and reporting dashboards to help retailers track the performance of True Fit and identify areas for improvement.

Summary

True Fit is a leading solution for addressing the common problem of sizing uncertainty in online apparel shopping. While its specific financials and pricing are not public, it s clear they ve built a valuable service that helps retailers reduce returns and improve the customer experience. The existence of numerous alternatives highlights the ongoing demand and innovation in this space. If you re a shopper, remember to contact the retailer directly for any issues related to True Fit recommendations. If you re a retailer looking to implement a fit solution, consider evaluating True Fit alongside its competitors to find the best fit for your needs and budget.