Websites using Totango

Okay, let s break down Totango, covering its overview, revenue, alternatives, pricing (as best as can be determined), and customer care.

Totango: Overview

• What it is: Totango is a customer success platform (CSP). It helps businesses proactively manage and improve customer relationships to reduce churn, increase customer lifetime value, and drive revenue growth. It consolidates customer data from various sources to provide a unified view of the customer lifecycle.

• Key Features:

  • Customer Segmentation: Allows you to group customers based on various attributes (behavior, demographics, etc.) for targeted engagement.
  • Health Scoring: Provides a way to assess the health of each customer account based on predefined metrics.
  • Success Plays (Automated Workflows): Automates tasks and outreach based on customer behavior or health score changes.
  • Customer Journey Mapping: Visualizes the customer experience to identify potential roadblocks and opportunities for improvement.
  • Reporting & Analytics: Tracks key customer success metrics to measure the effectiveness of your strategies.
  • Collaboration: Allows customer success teams to collaborate effectively on customer accounts.
  • Integrations: Connects with various CRM, marketing automation, and other business systems (Salesforce, Zendesk, etc.)

• Target Audience: Businesses of all sizes, particularly those with subscription-based models (SaaS, etc.) or those who heavily rely on customer retention.

Revenue

• Private Company: Totango is a privately held company. Therefore, they do not publicly disclose their exact revenue figures.
• Estimates: Revenue estimates from various sources (like ZoomInfo, Owler) typically place Totango s estimated annual revenue in the range of $50 million to $100 million USD. However, these are only estimations.

Alternatives to Totango

The customer success platform market is competitive. Here are some popular alternatives:

• Gainsight: One of the largest and most well-known CSPs. Strong features, enterprise-focused.
• ChurnZero: A popular alternative, known for its ease of use and focus on smaller to mid-sized businesses.
• Catalyst: A rising platform with good user reviews and strong features, often compared favorably to Gainsight/Totango in terms of usability.
• ClientSuccess: A platform focused on providing customer success managers with a unified view of the customer journey.
• Freshdesk Customer Success (Freshsuccess): Part of the Freshworks suite, offering integration with their other products.
• Vitally: Focuses on data-driven customer success, with a strong emphasis on integrations and automation.
• Planhat: Known for its focus on data consolidation and providing a comprehensive view of customer relationships.
• Salesforce Success Cloud: If your organization heavily relies on Salesforce, this is a natural consideration.

Factors to consider when choosing an alternative:

• Business Size & Complexity: Some platforms are better suited for enterprise-level companies, while others are ideal for smaller businesses.
• Budget: Pricing varies significantly.
• Integration Requirements: Ensure the platform integrates well with your existing systems.
• Ease of Use: Consider the learning curve for your team.
• Specific Needs: Think about the specific customer success challenges you re trying to solve.

Pricing

• Not Publicly Available: Totango does not publicly list its pricing.
• Custom Quotes: Like many enterprise software companies, they use a custom quote model. Pricing is based on factors such as:
  • Number of customer accounts.
  • Features required.
  • Level of support needed.
• Request a Demo/Quote: The best way to get pricing information is to contact Totango directly through their website and request a demo and a quote.

Generally, you can expect CSP pricing to be based on:

• Per-user/per-seat: A fee charged for each user of the platform.
• Per-customer account: A fee based on the number of customer accounts you manage within the platform.
• Tiered pricing: Different pricing tiers with varying features and limitations.

Customer Care & Support

• Support Channels: Totango typically offers customer support through the following channels:
  • Email:
  • Phone:
  • Online Knowledge Base/Help Center:
  • Community Forum:
  • Dedicated Customer Success Manager: (Often included in higher-tier plans.)
• Training & Onboarding: They typically provide onboarding assistance and training resources to help new users get started with the platform.
• Documentation: Comprehensive documentation is usually available to help users understand the platform s features and functionality.
• Customer Reviews: Online reviews regarding the quality of Totango s customer support are mixed. Some users praise their responsiveness and helpfulness, while others report issues with response times or the resolution of complex problems. It s always wise to check recent reviews on sites like G2, Capterra, and TrustRadius to get the latest feedback.

In summary: Totango is a established customer success platform aimed at helping businesses improve customer relationships and retention. While revenue is estimated, pricing is only available through direct contact. Evaluating alternatives and considering your specific business needs is essential before choosing a CSP.