Websites using Thrillist

Okay, let s break down Thrillist, covering its overview, revenue, alternatives, pricing, and customer care.

Thrillist Overview

Thrillist is a digital media company focused on providing content about food, drink, travel, and entertainment. It aims to be a lifestyle guide for people who are looking for unique experiences and recommendations, especially in urban settings. Key aspects of Thrillist include:

• Content Focus:

  • Curated Lists: They are well-known for their best of lists, covering everything from the best burger in a city to the top vacation spots.
  • City Guides: In-depth guides to local scenes, restaurants, bars, and activities.
  • Original Videos: Short-form video content showcasing experiences, recipes, and travel destinations.
  • Travel: Travel guides, reviews, and suggestions for both domestic and international trips.
  • Product Recommendations: Occasionally features reviews and recommendations for products aligned with their target audience.

• Target Audience: Primarily targets millennials and Gen Z, with a focus on urban dwellers looking for exciting and unique experiences.

• Platform: Primarily exists as a website and social media presence (Instagram, Facebook, Twitter, TikTok, etc.)
• Tone: Conversational, relatable, and often humorous.
• Acquisition: Thrillist was acquired by Group Nine Media in 2016 which was then acquired by Vox Media in 2022

Revenue Model

Thrillist s primary revenue streams are:

• Advertising: This is the most significant source of revenue. They sell display advertising, sponsored content, and video ads on their website and social media channels.
• Sponsored Content/Native Advertising: They partner with brands to create content that is integrated into their editorial style, which can be a significant source of income.
• Affiliate Marketing: They earn commissions through affiliate links when users purchase products or book travel services through their recommendations.
• Branded Content: Thrillist may produce custom content for specific brands, allowing them to reach a target audience.
• Events: While not always a consistent stream, Thrillist does occasionally host events that could be a source of revenue.

Specific Revenue Figures:

• Public revenue figures for Thrillist as a standalone entity are not regularly released, especially after being acquired.
• Since being part of Vox Media s portfolio, its revenue is included as part of the larger company s earnings. Vox Media is a private company and does not publicly disclose revenue.

Alternatives to Thrillist

Here are some alternatives that offer similar content and services, often with different focuses:

• Eater: A restaurant and food blog network that provides reviews, news, and guides, focusing specifically on food and dining.
• Timeout: A global media brand with local city guides, covering arts, culture, entertainment, and dining.
• The Infatuation: Known for its restaurant reviews, focusing on quality and the overall dining experience, with a particular emphasis on New York City but expanding nationally.
• Lonely Planet: A travel-focused platform that offers guides, articles, and travel planning resources for destinations around the world.
• Atlas Obscura: Focuses on unique, hidden, and unusual travel destinations and experiences.
• Local Blogs and Guides: Many cities have their own local blogs and guides that offer similar content, but focused on their specific area.
• Instagram/TikTok Influencers: Independent creators and influencers who produce travel, food, and entertainment content.

Pricing

• Consumer/User Perspective: Thrillist content is free to consume for the user through their website and social media channels. They don t operate on a subscription model.
• Advertisers/Partners Perspective: Pricing for advertising, sponsored content, or branded partnerships is variable and depends on several factors, such as:
  • Reach and Impressions
  • Type of Content
  • Length of Campaign
  • Level of Integration
  • Negotiation

For specific pricing inquiries, advertisers would need to contact Thrillist s or Vox Media s advertising department directly.

Customer Care Details

• General Inquiries: Thrillist does not have a dedicated customer service function for its readers/users in the way that e-commerce companies do.
• Contact Forms: They have contact forms on their website for general inquiries, press, or advertising purposes.
• Social Media: Users may be able to reach out through social media channels, but this is not a formal support channel.
• No Direct Support: Because their content is free, they generally do not provide direct, one-on-one customer support. They may offer contact info for specific brands or destinations they feature if users have issues relating to those.
• Feedback: They may have mechanisms on their articles for users to provide comments or feedback, which they may monitor.

In Summary:

Thrillist is a digital media company providing content on food, drink, travel, and entertainment with a focus on urban audiences looking for unique experiences. They generate revenue through advertising, sponsored content, and affiliate marketing. While there are numerous alternatives, they maintain a unique brand voice. Their content is free for users, and they do not offer a traditional customer support model.

If you have further questions or need more specifics, feel free to ask!