Websites using Thisoldhouse

Okay, let s break down This Old House, covering its overview, revenue, alternatives, pricing, and customer care.

This Old House: Overview

This Old House is a multi-platform home improvement media brand centered around the concept of renovating and restoring older homes. It s a well-established brand with a rich history, making it a go-to source for homeowners and DIY enthusiasts. Here s a breakdown of its core aspects:

• History & Legacy: Launched in 1979 as a PBS television series, it s one of the longest-running home improvement shows. It s known for its educational approach and commitment to quality craftsmanship.
• Content Focus: Primarily focuses on showcasing real home renovation projects, highlighting the process, challenges, and solutions. It features expert advice from contractors, architects, and other professionals.
• Multi-Platform Presence:
  • Television: The flagship PBS series continues to be a core element of the brand.
  • Website (ThisOldHouse.com): A comprehensive resource for articles, videos, project guides, and more.
  • Magazine: A print publication offering in-depth features and project inspiration.
  • Social Media: Active on platforms like Facebook, Instagram, and YouTube.
  • Streaming Services: Episodes available on their website, streaming services and their app.
  • Podcast: A series on the latest home renovation topics, as well as updates on projects and episodes.
  • Merchandise: Sells branded tools, books, and other items.
• Target Audience: Homeowners, DIY enthusiasts, professionals in the construction and remodeling industries, and those interested in historic home preservation.
• Key Differentiators: Credibility, long history, emphasis on quality workmanship, and expert-led content.

Revenue Streams

This Old House generates revenue through various channels:

• Advertising:
  • Television Advertising: Revenue from commercials during the PBS show.
  • Digital Advertising: Display ads, sponsored content, and partnerships on their website and social media.
  • Print Advertising: Revenue from advertisements in the magazine.
• Subscriptions:
  • Magazine Subscriptions: Revenue from print and digital subscriptions to the magazine.
  • Streaming Service Subscriptions: Revenue from subscriptions to their streaming platform.
• Licensing & Merchandising:
  • Branded Products: Revenue from the sale of tools, books, and other branded merchandise.
  • Licensing Agreements: Revenue from licensing the brand for use on other products or services.
• Sponsorships: Revenue from companies that sponsor TV episodes, specific projects, or events.
• Affiliate Marketing: Revenue from commissions on products purchased through links on their website.

Estimating Actual Revenue:

• Private Company: This Old House is owned by This Old House Ventures, LLC, a private company, they do not publicly release financial information.
• Estimates: Various reports and articles estimate the company generates tens of millions in revenue annually, and their reach and variety of revenue streams means this likely is accurate. They have a large digital footprint, a long running television show, magazine, and strong brand recognition.

Alternatives to This Old House

Several alternatives exist for those seeking home improvement inspiration and guidance. These can be grouped as follows:

• Other Home Improvement Shows:
  • HGTV Programs (e.g., Property Brothers, Fixer Upper): More focused on design and renovation for resale purposes.
  • DIY Network Shows: A broader range of DIY projects with a more contemporary feel.
  • Ask This Old House: A spin-off from This Old House, that focuses on answering viewer questions.
• Online Platforms & Content:
  • YouTube Channels: Creators like Home RenoVision DIY, The Honest Carpenter, and others focus on DIY projects.
  • Blogs & Websites (e.g., Apartment Therapy, The Spruce): Offer design, decor, and some DIY content.
  • Pinterest: A platform for visual inspiration and project ideas.
  • Houzz: Focuses on interior design and connecting users with professionals.
• Traditional Magazines:
  • Better Homes & Gardens, Architectural Digest: Offer a mix of design, decor, and some home improvement content.
• Local and Regional Home Improvement Resources:
  • Local contractors, Home Improvement Stores and events provide local and regional specific support, inspiration, and opportunities to work with professionals.

Pricing

• Television Series: The television show is available on PBS and streaming services (depending on your service), which typically requires a subscription.
• Website: The website offers free content, with premium content behind a subscription.
• Magazine: Print and digital subscriptions are available, with prices varying depending on frequency and format (e.g. annual, digital, print). As an example, as of October 2023, the print/digital subscription was priced at $30.00 for 6 issues.
• Streaming Service: Requires a separate subscription, which can be purchased directly through their site or on a platform you already subscribe to. As an example, as of October 2023, a streaming service subscription was priced at $5.99/month or $59.99/year.
• Merchandise: Prices vary depending on the item.
• Note: Prices are subject to change, it is important to always check the current prices when looking to purchase or subscribe to the different options.

Customer Care Details

• Website: The website has a Contact Us page with forms for inquiries and comments.
• Social Media: They have an active presence on platforms like Facebook and Instagram, where users can reach out with questions.
• Email: Email addresses for specific departments (e.g. customer support) can be found on their site.
• Phone: They do not have a listed phone number for general support requests.
• Community Forums/Comments Sections: The website and social media channels allow for comments and discussion, which is monitored by the team.

Customer Care Strengths:

• Multiple contact channels: They offer a mix of contact methods
• Active social media: They are active on the major social media platforms, which allows for quick and direct customer service.

Customer Care Weaknesses

• Lack of phone support: The absence of a direct customer service phone line can be frustrating for some customers.

In Summary

This Old House is a robust brand with a strong legacy and diverse content offerings. They have a variety of revenue streams, a strong brand, and are very popular in the home improvement community. They offer good customer support options with the exception of phone support. If you are interested in home improvement, especially related to historic renovations or educational, in-depth content, This Old House is a worthy resource.

If you d like a deeper dive into any specific aspect, just let me know!