Websites using Talkwalker

Okay, let s break down Talkwalker, covering its overview, revenue, alternatives, pricing, and customer care.

Talkwalker: Overview

Talkwalker is a powerful social listening and analytics platform designed to help businesses monitor, analyze, and understand online conversations about their brand, products, and industry. It s used by a wide range of organizations, from small businesses to large enterprises.

Key Features of Talkwalker:

• Social Media Monitoring: Tracks mentions and conversations across various social media platforms (Twitter, Facebook, Instagram, YouTube, etc.), as well as blogs, forums, news sites, and more.
• Advanced Analytics: Provides in-depth insights into sentiment, trends, demographics, and influencers, allowing users to understand the why behind the data.
• AI-Powered Insights: Leverages artificial intelligence and machine learning to automate tasks, detect emerging trends, and identify potential crises.
• Dashboards and Reporting: Offers customizable dashboards and reports to visualize data and share insights with stakeholders.
• Competitor Analysis: Allows users to track and compare their brand s performance against competitors.
• Crisis Management: Helps identify and respond to potential PR crises in real-time.
• Integration Capabilities: Integrates with other marketing and analytics tools, such as Google Analytics, Salesforce, etc.
• Image and Video Analysis: Can analyze the content of images and videos shared online.
• Multilingual Support: Supports multiple languages and provides sentiment analysis across different regions.

Talkwalker: Revenue

As a private company, Talkwalker doesn t publicly disclose its revenue figures. However, industry reports and market analysis suggest that Talkwalker is a significant player in the social listening market and generates substantial revenue. It s estimated to be within the range of tens of millions of dollars in annual revenue.

Talkwalker: Alternatives

There are several alternatives to Talkwalker, each with its strengths and weaknesses. Here are some of the most popular competitors:

• Brandwatch: A robust platform known for its comprehensive data coverage and analytics capabilities. Often considered a direct competitor.
• Meltwater: Offers a suite of media intelligence solutions, including social listening, media monitoring, and PR outreach.
• Sprout Social: A social media management platform that also includes social listening capabilities. It s often favoured for smaller businesses that need both management and listening tools.
• Hootsuite: Primarily a social media management platform, it also offers social listening features, though they might not be as advanced as Talkwalker or Brandwatch.
• NetBase Quid: An AI-powered platform specializing in complex data analysis and understanding market trends.
• Mention: A relatively more affordable tool, suitable for smaller businesses and individuals focused on simple social listening and mentions tracking.
• Synthesio (an Ipsos company): Focused on enterprise-level social listening and analytics, known for its powerful features and support.

Factors to Consider when Choosing an Alternative:

• Budget: Pricing varies significantly.
• Specific Needs: Does the focus need to be only on listening, or social media management and listening?
• Data Requirements: How much data coverage and historical data are needed?
• User-Friendliness: How easy is the platform to learn and use?
• Integration Requirements: Does it need to integrate with other marketing or analytics tools?

Talkwalker: Pricing

Talkwalker does not publish its pricing on its website. Pricing for Talkwalker is generally considered to be enterprise-level, which means it is usually on the higher end of the market and depends heavily on factors such as the:

• Number of data sources (social media channels, news sites, etc.) to be monitored.
• Number of keywords and queries to be tracked.
• Data volume and analysis required.
• Customization needs of the client.
• Level of support needed.

Typically, you need to contact Talkwalker directly for a custom quote. They offer different packages, often based on the size of your company and the scale of your needs. It is generally expected that their solutions are designed for businesses with significant marketing/intelligence budgets.

Talkwalker: Customer Care Details

Talkwalker is known for offering strong customer support and success services, and is one of their strengths often highlighted by users.

• Dedicated Account Managers: Larger clients typically have dedicated account managers who provide personalized support and strategic guidance.
• Online Resources: They offer extensive online documentation, tutorials, and training resources.
• Support Channels: They provide customer support through various channels, including email, phone, and live chat.
• Onboarding and Training: They offer onboarding services and training to help users get the most out of the platform.
• Technical Support: They have a technical support team to assist with any technical issues.
• User Community: They may have a user community or forum for users to interact with each other.

In Summary

Talkwalker is a powerful social listening platform that provides comprehensive data, advanced analytics, and AI-powered insights. However, it comes at a premium price and is more suitable for larger organizations with more substantial budgets. If budget is a concern, there are more cost-effective alternatives.

If you are considering Talkwalker, it is best to contact them directly to discuss your specific needs and get a custom quote. Also, be sure to consider your overall requirements before deciding which platform best suits your organization. You should try to get demos from multiple platforms and compare pricing options before committing.