Websites using Stroeer

Okay, let s break down Stroeer, a major German out-of-home (OOH) advertising company.

Stroeer: Overview

Stroeer is one of the leading providers of out-of-home (OOH) advertising in Germany. They specialize in the creation and marketing of advertising spaces in public areas, including:

• Digital Out-of-Home (DOOH): Digital displays in high-traffic locations such as city centers, train stations, shopping malls, and along major roads.
• Traditional OOH: Classic poster spaces, billboards, city light posters, and other printed advertising.
• Street Furniture: Bus shelters, benches, and other urban fixtures that incorporate advertising.
• Transport Advertising: Advertising spaces in public transportation, including buses, trams, and trains.
• Content Marketing & Digital: They also have divisions working on content marketing, digital advertising solutions, and data-driven approaches.

Key Characteristics:

• Large Network: Stroeer boasts an extensive network of advertising locations across Germany.
• Technology Focus: They are increasingly investing in digital technologies and data to offer more targeted and dynamic advertising options.
• Integrated Solutions: Stroeer aims to provide integrated OOH campaigns, combining different formats and digital components.
• Public Infrastructure: They often have partnerships with municipalities and transportation companies, making them part of the urban landscape.

Revenue & Financials

• Stroeer generates revenue primarily through the sale of advertising space to businesses.
• Their financial results depend on:
  • Advertising Demand: Overall economic conditions and advertising budgets affect demand.
  • Location Quality: The value of advertising space depends on the number of people it reaches.
  • Digitalization: Their investments in DOOH and related technologies.
• For the most accurate and up-to-date financial information, refer to Stroeer s investor relations website and financial reports (usually available on their website). Look for key metrics like:
  • Revenue by Segment: Look for breakouts for DOOH, Traditional OOH, etc.
  • EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization)
  • Net Profit
  • Growth Rates
• Stroeer is a publicly traded company, so information is generally available to the public.

Alternatives to Stroeer

When considering OOH advertising in Germany, several alternative companies offer similar services:

• WallDecaux: Another major player in the OOH market in Germany, with an extensive network.
• Gannett: A global media company with an OOH presence.
• Ströer SE & Co. KGaA (Stroeer s Parent Company) - while it s related, it s important to understand the structure of how to use the parent company.
• Smaller Local OOH Providers: Depending on the specific region and advertising needs, there are often smaller, regional or local OOH companies.
• Digital Advertising Platforms: Platforms like Google Ads, social media, and other online channels can be seen as indirect alternatives, especially when compared with Digital OOH.
• Other Forms of Media: Print media, radio, and TV are also considered to be alternative forms of advertising.

Choosing an Alternative: Consider the following:

• Coverage: How well does their network cover the target areas?
• Formats: Do they offer the desired advertising formats (DOOH, billboards, etc.)?
• Pricing: How do their rates compare for similar locations and ad space?
• Technology: What are their digital capabilities and data-driven offerings?
• Client Service: How easy is it to work with them and access support?

Pricing

Stroeer s pricing model varies widely, based on several factors:

• Location: Prime locations (city centers, high-traffic areas) are more expensive.
• Format: DOOH is usually more expensive than traditional formats.
• Duration: Longer campaigns usually come with better rates.
• Frequency: The number of times an ad is displayed affects pricing.
• Size of Display: Larger displays cost more.
• Targeting: Ability to target audience demographics can increase costs.
• Time of Year: Seasonality and high demand periods can impact rates.
• Negotiation: Some pricing is negotiable, particularly for larger clients and longer campaigns.

Key Takeaways About Pricing:

• No Fixed Rate Card: Stroeer generally does not publish a fixed rate card.
• Custom Quotes: You ll need to contact Stroeer directly for custom quotes.
• Budget Range: Prepare a budget range rather than a fixed figure to allow for some flexibility.
• Comparison: Compare quotes from different providers before committing.

Customer Care Details

Stroeer provides various customer service channels:

• Sales Representatives: Assigns dedicated reps to work with clients and guide campaigns.
• Account Management: They use account managers to act as a point of contact.
• Campaign Management Portal/Software: The company may have portals where customers can monitor campaigns and data.
• Support Teams: Typically a customer support team to handle technical issues, billing, and campaign reporting.
• Contact Forms/Email: You can reach out via their website s contact forms or email.
• Telephone: They offer telephone service to contact the company.

Key Points About Customer Care:

• Accessibility: Check to make sure they are easy to reach in case of issues.
• Responsiveness: Evaluate how quickly they respond to inquiries.
• Proactive Support: Evaluate if the company is proactive in its support services.
• Documentation: Assess if they provide clear information on the products and processes.
• Problem Resolution: See how quickly and well the team addresses any arising problems.

How to Contact Stroeer:

• Website: Go to Stroeer s official website (usually stroeer.com or similar for the German market)
• Contact Forms: Look for a Contact Us section and complete their forms.
• Telephone Numbers: Look for contact numbers on the website or in other materials.
• Email Addresses: Find relevant email addresses for customer service, sales, or other departments.

In Conclusion:

Stroeer is a dominant OOH player in Germany, offering a wide range of advertising options. When considering using their services, make sure to:

• Research your target audience and locations.
• Get custom quotes based on your specific needs.
• Compare them to alternatives like WallDecaux and other providers.
• Evaluate their customer service approach.

By doing your due diligence, you can make informed decisions about your OOH advertising strategy. If you have any further questions about specific aspects, let me know!