Websites using Stackla

Okay, let s break down Stackla, covering its overview, revenue, alternatives, pricing, and customer care.

Stackla: Overview

Stackla is a user-generated content (UGC) platform designed to help businesses discover, curate, and display authentic social media content from their customers. It essentially helps brands leverage the power of social proof and customer advocacy to enhance their marketing efforts.

Key Features:

• Content Discovery: Uses hashtags, keywords, and social media accounts to find relevant UGC across various platforms (Instagram, Twitter, Facebook, etc.).
• Content Curation: Allows users to filter, approve, and organize UGC for campaigns.
• Content Display: Embeds social media feeds and galleries on websites, apps, and other digital touchpoints.
• Rights Management: Provides tools to obtain permission from creators to use their content commercially.
• Analytics and Reporting: Tracks content performance, engagement, and ROI of UGC campaigns.
• Integrations: Connects with other marketing tools (email marketing, CRM, etc.).
• Shoppable UGC: Allows direct product linking from user-generated content to drive sales.
• Personalization: Enables the display of UGC based on user behavior, preferences, or other data.

Stackla is typically used by:

• Brands looking to enhance their marketing with authentic customer content.
• E-commerce businesses that want to showcase real customer experiences.
• Tourism and hospitality industries to promote destinations and experiences.
• Events and conferences to display attendee generated content and engage attendees.

Stackla: Revenue

Stackla was acquired by Nosto in December 2021. Since then, it is no longer an independent company. Stackla s revenue is now incorporated into Nosto s overall financial reporting, and as such, a breakdown of Stackla s separate revenue is not publicly available. Nosto, as a whole, is a private company and does not publicly release detailed financial information.

Stackla: Alternatives

Here are some popular alternatives to Stackla, broken down by their key features and focus:

1. Popular Alternatives with a Similar Feature Set:

• Taggbox: Offers similar UGC aggregation, curation, and display features with a wide range of integrations. It is often considered a direct competitor to Stackla. Good for all round UGC.
• Pixlee TurnTo: Focuses on curating and displaying UGC, particularly for e-commerce. They also have a focus on reviews, ratings and customer advocacy.
• Bazaarvoice: Known for its comprehensive suite of solutions, including UGC, ratings, reviews, and influencer marketing. Good for enterprise solutions.

2. Simpler/Lower Cost Alternatives:

• EmbedSocial: A more basic platform focusing on displaying social media feeds. It is often considered a more affordable alternative to Stackla. Good for basic UGC display.
• Juicer: Another more straightforward social media aggregation and display tool. Suitable for simple projects or those with smaller budgets. Good for simple UGC feed display.
• Walls.io: Focuses on displaying social media walls for events and on-site experiences. Good for event UGC display.

3. Alternatives with a Different Focus:

• Yotpo: Primarily focused on customer reviews, ratings, and visual UGC with a strong e-commerce focus. Good for customer review platform.
• Social Native: Offers a managed marketplace for user-generated content, focusing on sourcing and distributing UGC campaigns. Good for curated UGC campaigns.
• Curalate: Visual marketing platform with visual UGC curation as a key feature with a strong focus on shoppable content.

Choosing an alternative depends on your specific needs, budget, and technical requirements. Consider factors like:

• The scale and complexity of your UGC program
• The types of content you want to curate
• Your budget
• The features you need (e.g., rights management, shoppable content)
• Integration needs with other tools
• Ease of use

Stackla: Pricing

Since Stackla is now part of Nosto, specific pricing details for the Stackla product are not publicly available. Instead, Nosto offers various pricing tiers for its suite of products that now includes user generated content management.

General Pricing Insights:

• Custom Pricing: Typically, Nosto (including what was Stackla) provides custom pricing based on usage, volume of data, required feature sets and the number of users.
• Tiered Plans: Nosto likely offers different packages or tiers based on your needs.
• Contact Sales: Generally, you ll need to contact their sales team to get a quote based on your specific needs.

Factors That Impact Cost:

• Volume of UGC: The number of social media posts, accounts and the amount of activity.
• Number of displays: Where the UGC is displayed (websites, apps, etc).
• Features: The specific features you require.
• Integrations: Any third party integrations you need access too.
• Support level: The level of customer care that is required.

Stackla: Customer Care

Customer care for the Stackla product is now managed by Nosto s support team.

Common Features of their Support:

• Dedicated Support Teams: Nosto likely offers dedicated support teams to assist with technical issues, onboarding, and best practices.
• Multiple Channels: Support is likely available via email, phone, and possibly live chat.
• Knowledge Base/Documentation: Access to an online knowledge base with articles, tutorials, and FAQs.
• Training and Onboarding: Support is provided for helping new users and teams learn to use the product effectively.
• Community Forums: Some SaaS companies offer a community forum for users to connect and ask questions.

Key Points About Nosto s Support:

• Enterprise Focus: As Nosto is often used by larger businesses, support is usually more robust and focused on enterprise-level needs.
• Account Management: Businesses may have assigned account managers to help with strategic planning and technical support.

In Summary

Stackla, now a product within Nosto, remains a powerful tool for leveraging user-generated content. While direct revenue figures and individual pricing for the original Stackla product are not available, Nosto offers a more holistic approach to marketing and personalization. When evaluating options, consider your unique needs, budget, and the specific features offered by each platform. Be sure to contact Nosto or other alternatives for a custom quote and detailed demo of how they can meet your business objectives.