Websites using Speedtest

Okay, let s break down Speedtest by Ookla, covering its overview, revenue, alternatives, pricing, and customer care.

Speedtest by Ookla: Overview

• Core Function: Speedtest is a web service and mobile app that provides free analysis of Internet access performance metrics, such as:
  • Download Speed: How quickly data is transferred from a server to your device.
  • Upload Speed: How quickly data is transferred from your device to a server.
  • Ping (Latency): The delay in data transfer, measured in milliseconds.
  • Jitter: The variation in ping over time.
• Platform Availability: It s available as a:
  • Web-based tool: Accessible through any browser.
  • Mobile App: Available on iOS (App Store) and Android (Google Play Store).
  • Desktop App: Available for Windows and macOS
• Global Reach: Speedtest is used globally by consumers and businesses to test their internet speeds and compare performance across different providers.
• Data Usage: While the core tests are free, data is used during testing. The amount depends on the test speed, but typically ranges from tens to hundreds of megabytes.
• Data Aggregation: Ookla collects anonymized speed test results and aggregates them into reports and analytics, including:
  • Speedtest Global Index: Monthly ranking of global internet speeds.
  • Market Analysis: Data on network performance by country, provider, and device.

Revenue Streams

Speedtest by Ookla operates on a freemium model. While the speed test itself is free, their revenue comes from several sources:

1. Business Solutions (Ookla Enterprise):
   • Speedtest Intelligence: A paid subscription service that offers detailed data and insights on network performance. This is targeted at:
     • Telecommunications companies (ISPs)
     • Mobile network operators (MNOs)
     • Government agencies
     • Research firms
   • Custom Test Solutions: Development of bespoke testing solutions for specific business needs.
   • Branded Speedtest Deployments: Licensing the Speedtest platform to be integrated into an organization s website or app.
2. Advertising:
   • Web platform: Advertising is displayed on the Speedtest website.
   • Mobile app: Some advertising is displayed within the free mobile apps.
3. Data Licensing: Selling anonymized and aggregated data reports and analytics to various entities in the telecom, market research, and financial industries.

Alternatives to Speedtest by Ookla

Several free and paid alternatives provide similar functionality:

• Free Options:
  • Fast.com (by Netflix): Simple and straightforward speed test focused on download speeds.
  • Google Speed Test: Integrated into Google Search results, provides a quick and easy speed test.
  • TestMy.net: Offers more advanced and customizable testing options with detailed graphs.
  • Cloudflare Speed Test: Focuses on measuring latency and DNS resolution speed.
  • Your ISP s Speed Test: Many ISPs offer their own speed test tool.
• Paid Options:
  • M-Lab (Measurement Lab): Research-oriented platform with an open data approach and several testing tools.
  • nPerf: Offers comprehensive testing with additional features like streaming quality and browsing speed.
  • Exopc: Provides in-depth network analysis with advanced diagnostic tools for enterprise users.

Pricing

• Speedtest (Free Users): The core testing functions are completely free for individuals.
• Ookla Business Solutions (Enterprise): Pricing is not publicly available on their website. It is generally customized based on specific needs, data volumes, and product features. You would need to contact them for a quote. Expect it to be in the form of subscriptions or licensing fees for specific tools or data sets.
• Speedtest Intelligence Subscription: This is not priced publicly; price depends on the data that is required and is in the form of a subscription.

Customer Care Details

• Support Portal (Help Center): Ookla s website offers a comprehensive help center where users can find articles, troubleshooting guides, and FAQs for the Speedtest app and service.
• Contact Form: Users can submit inquiries and questions through the contact form on the Ookla website.
• Email Support: For more detailed business-related inquiries, direct email contact may be available through their website contact channels.
• Social Media: Ookla has a presence on social media platforms like Twitter and LinkedIn, where they share updates and engage with users. However, social media may not be the primary channel for direct customer support.

Key Takeaways

• Free for Consumers: Speedtest s core functionality is free for end-users, making it a widely accessible tool.
• Business-Focused Revenue: Ookla generates most of its revenue from its B2B offerings of network data, analysis and custom solutions for telecoms and enterprises.
• Aggregated Data is Valuable: They collect data which makes their business solutions very valuable to telecoms and other large enterprises.
• Good Customer Care Information: They provide a good level of customer support information via a help center and contact form.

Hopefully, this in-depth overview of Speedtest by Ookla covers the information you were looking for! Let me know if you have any other questions.