Websites using Solve Media

Okay, let s break down Solve Media, covering its history, revenue aspects, alternatives, pricing strategies, and customer care details.

Solve Media: An Overview

Solve Media was a company specializing in a unique form of online advertising known as Type-In or CAPTCHA-based advertising. They essentially replaced traditional CAPTCHAs (those annoying I m not a robot challenges) with branded text fields that users had to correctly type to proceed. The core idea was that this required user engagement, providing a more effective and less intrusive ad experience than typical banner or pop-up ads.

Here s a more detailed breakdown:

• Unique Ad Format: Solve Media s ads were built into the verification process, requiring users to actively engage with the brand message. This forced interaction was considered a way to achieve higher recall and brand awareness.
• Targeting: While the format was unique, Solve Media did offer targeting options based on user demographics, location, and other factors, allowing advertisers to reach specific audiences.
• Integration: The technology could be integrated into various online forms, including registration pages, login screens, and comment sections.
• Effectiveness: Solve Media claimed that their approach led to higher brand recall rates compared to standard display ads.
• Acquisition by Conversant (2015): In 2015, Solve Media was acquired by Conversant, a digital marketing company. Conversant later became part of Epsilon. This acquisition marked the end of Solve Media as a standalone entity.

Revenue and Business Model

• Advertiser Revenue: Solve Media generated revenue by charging advertisers for placing their branded text ads within the Type-In fields. The pricing model was based on various factors, such as the volume of impressions, the specific targeting requirements, and the overall campaign duration.
• Publisher Revenue: Website publishers that integrated Solve Media s technology earned a portion of the revenue generated from the ads displayed on their platforms. This served as an incentive for them to implement the system.
• CPM Model: Like many online ad platforms, Solve Media likely used a CPM (Cost Per Mille or Cost Per Thousand Impressions) model, where advertisers paid a fee for every 1,000 times their ad was displayed. There may also have been other pricing structures, like CPC (cost-per-click) on some interactive features.

Alternatives to Solve Media

Since Solve Media is no longer operating independently, these are some similar or competitive approaches to the type of interactive advertising they pioneered:

• Interactive Advertising Units: Many ad tech providers now offer interactive ads, such as gamified experiences, quizzes, or polls, within banner ads or video ads. These are aimed at capturing user engagement.
• Native Advertising: Native ads blend seamlessly into the website s content, often appearing as articles or sponsored posts. These are less disruptive than traditional ads and also achieve a high level of engagement.
• Contextual Advertising: These ads match the user s current browsing context, providing more relevant information and improving chances of interaction.
• Privacy-Focused Alternatives: As privacy concerns have increased, solutions that avoid traditional cookies have become more popular. These solutions often use contextual targeting.
• Standard CAPTCHA Alternatives: reCAPTCHA (from Google) is a free option for the traditional security element.

Pricing

It s challenging to provide specific pricing details for Solve Media now since it s no longer a standalone entity, and its ad technology is integrated within Conversant (and then, Epsilon). However, when it was an independent company:

• Pricing was competitive: Based on reports, pricing was likely competitive with other online ad platforms, but the unique format may have commanded a premium.
• Flexible options: Solve Media likely offered flexible pricing options to cater to different budgets and needs of advertisers.
• Volume based discounts: Advertisers with large campaigns were very likely to have negotiated discounts.

Customer Care Details

Since Solve Media is no longer independent, direct customer support channels associated with the brand don t exist. However:

• Integration and Support: Prior to the acquisition, Solve Media offered integration support to both advertisers and publishers. This support likely included troubleshooting and technical help during setup.
• Epsilon Customer Support: If you are working with Conversant (now Epsilon), the relevant customer support channels would be through their organization. You would need to contact your assigned account manager.
• No Self-Serve Platform: The integration of this technology within Conversant and Epsilon has likely reduced the self-service function and shifted to an enterprise solution.

Key Takeaways:

• Solve Media offered a unique Type-In advertising model that forced user interaction and likely had a higher brand recall rate compared to traditional ads.
• The company was acquired by Conversant in 2015, and their technology is now part of Epsilon.
• While direct pricing and support for Solve Media are no longer available, similar interactive ad models and alternatives are offered by various providers.

Let me know if you have any other questions or need more details on a specific aspect!