Websites using Smartsites

Okay, let s break down SmartSites, covering its overview, revenue (though this is tricky), alternatives, pricing, and customer care.

SmartSites: Overview

SmartSites is a digital marketing agency focused on helping businesses grow online. They offer a wide range of services, primarily aimed at driving leads and sales. Here s a summary:

• Core Services:
  • Search Engine Optimization (SEO): Improving website ranking in search results.
  • Pay-Per-Click (PPC) Advertising: Managing paid ad campaigns on platforms like Google Ads.
  • Social Media Marketing: Managing and growing social media presence.
  • Website Design and Development: Creating or revamping websites for optimal performance.
  • Email Marketing: Designing and implementing email campaigns.
  • Conversion Rate Optimization (CRO): Improving the percentage of website visitors who take desired actions.
  • Content Marketing: Creating and distributing valuable content.
  • Amazon Marketing: Managing listings and advertising on Amazon.
• Target Audience: Businesses of all sizes, but they seem to focus heavily on SMBs (Small to Medium Businesses) and franchises.
• Unique Selling Proposition (USP): They often highlight their data-driven approach, focus on ROI (Return on Investment), and claims of consistent results. They also emphasize being a Google Premier Partner and their diverse team of specialists.
• Company Size: They are a mid-sized agency, with around 200-500 employees, indicating they have the capacity for complex projects.
• Headquarters: Paramus, New Jersey, USA.
• History: Founded in 2011.

Revenue (Tricky to Pinpoint)

It s very difficult to find precise revenue figures for SmartSites, as they are a private company and don t publicly disclose this information. Here s what we can gather:

• Estimated Revenue Range: Based on their company size, client base, and industry data, their annual revenue is likely in the range of $20 million to $50+ million. However, this is a broad estimate and not definitive.
• Growth: They ve consistently expanded since their founding, suggesting significant revenue growth over the years.
• Industry: As a digital marketing agency in a competitive market, their revenue is variable and subject to economic conditions and the success of their clients.

Alternatives to SmartSites

The digital marketing agency landscape is crowded. Here are some notable alternatives, categorized by different factors:

• Large, Full-Service Agencies:
  • Accenture Interactive: A massive global agency offering a vast range of services and technology capabilities. Best for large enterprises.
  • WPP, Omnicom, Publicis: Major advertising holding companies with extensive agency networks. Best for large multinational corporations.
• Mid-Sized Agencies (Similar to SmartSites):
  • Lyfe Marketing: A similarly focused digital marketing agency with an emphasis on social media.
  • Directive: Known for its performance marketing and enterprise-level SEO.
  • WebFX: A well-established agency with a strong focus on results-driven marketing.
  • Disruptive Advertising: A performance-driven agency specializing in paid media.
• Boutique or Specialized Agencies:
  • Focus on SEO: Agencies like Moz, Ahrefs (consulting services), and many smaller specialist agencies.
  • Focus on Paid Ads: Agencies like KlientBoost or Hanapin Marketing.
  • Focus on Social Media: Agencies specializing in specific social platforms or industries.
• Freelancers/Consultants:
  • Individual consultants and freelancers offering specialized services like SEO, PPC, etc. Good for budget-conscious clients.
• Software Platforms/Tools:
  • For those who prefer in-house management, they could consider platforms like HubSpot, SEMrush, or Google Ads directly.

When choosing an alternative, consider:

• Your Budget: Prices vary significantly between large agencies, mid-sized agencies, and freelancers.
• Your Needs: Do you need a full suite of services or a specialist in one area?
• Your Company Size: Large agencies may not be a good fit for a small business, and vice versa.
• Your Goals: Are you focused on branding, lead generation, or revenue?
• Reviews and Case Studies: Thoroughly research potential alternatives.

Pricing

SmartSites, like most agencies, doesn t publish exact pricing. Their cost will depend on:

• Services Required: A full-suite marketing campaign will be more expensive than just managing PPC ads.
• Project Scope: Larger projects or campaigns with more complexity will be more expensive.
• Ad Spend (For PPC): Your ad budget on platforms like Google Ads is a separate cost.
• Contract Type: They may offer month-to-month contracts or longer-term agreements.

General Estimates (Based on industry averages):

• Small Projects (e.g., a basic SEO audit): $500 - $2,000+
• Ongoing SEO or PPC Management (Monthly): $1,500 - $10,000+ (or more)
• Website Design/Development: $5,000 - $50,000+ (or more)
• Full-Service Digital Marketing Campaigns (Monthly): $5,000 - $20,000+ (or more)

Key Points Regarding Pricing:

• Customized Proposals: Expect to receive a custom proposal after an initial consultation.
• Transparency: Reputable agencies should be transparent about their fees.
• Value, Not Just Cost: Look at the value they can bring in terms of results and ROI.
• Hidden Costs: Inquire about additional fees or potential overages.

Customer Care Details

• Dedicated Account Managers: SmartSites typically assigns clients a dedicated account manager, providing a single point of contact.
• Regular Reporting: Expect regular reports on campaign performance and progress.
• Communication: They should communicate regularly through emails, calls, and meetings.
• Support Channels: Email, phone, and client portal (if available).
• Client Satisfaction: Research online reviews on sites like Google, Clutch, and Trustpilot to gauge client satisfaction.
• Responsiveness: Pay attention to how responsive they are during the sales process, as this can be an indicator of how they ll handle customer service later.

How to Choose the Right Digital Marketing Partner:

1. Define Your Goals: Clearly identify your business goals and objectives.
2. Determine Your Budget: Establish a realistic budget for your marketing efforts.
3. Research & Compare: Explore different agencies, considering their experience, expertise, and client reviews.
4. Request Proposals: Get customized proposals from your top choices.
5. Ask Questions: Don t hesitate to ask questions about their strategies, pricing, reporting, and communication.
6. Trust Your Gut: Choose a partner that you feel comfortable with and that you believe will be committed to your success.

In Conclusion

SmartSites is a substantial agency with a comprehensive offering, potentially suited for businesses seeking a range of digital marketing services. However, like any agency, it s crucial to do your research, compare alternatives, and ensure they align with your specific needs, budget, and goals.