Websites using Sizmek

Okay, let s break down Sizmek, covering its overview, revenue, alternatives, pricing, and customer care. It s worth noting that Sizmek went through some significant changes, including an acquisition, so we ll need to consider its history and current state.

Overview

Sizmek was a well-known and established advertising technology company specializing in providing a full-stack ad platform. They were primarily known for:

• Ad Serving: Their core offering was a powerful ad server that enabled advertisers and agencies to deliver and manage their digital campaigns across various channels (display, video, mobile, etc.).
• Creative Management Platform (CMP): Sizmek allowed for the creation, customization, and optimization of rich media ads.
• Data Management Platform (DMP): Sizmek offered a DMP to help collect, organize, and leverage audience data for targeting.
• Verification and Measurement: They provided tools for tracking campaign performance, verifying ad viewability, and analyzing data.

History and Acquisition

It s essential to understand that Sizmek, as it was originally known, was acquired by Mediaocean in 2019. Sizmek s technology and platform were integrated into Mediaocean s suite of products. This means the Sizmek name is less prominent now, and the platform is often referred to as being part of the broader Mediaocean ecosystem.

Revenue

• Pre-Acquisition: While Sizmek was a private company before the acquisition, estimates suggested significant revenue in the hundreds of millions of dollars annually. However, precise figures are not publicly available.
• Post-Acquisition: Since Sizmek is now integrated into Mediaocean, it is impossible to isolate its revenue contribution. Mediaocean is also a private company, so detailed revenue data isn t publicly released.

Alternatives

Many ad tech platforms offer similar functionalities to what Sizmek once provided. These alternatives can be considered for ad serving, CMP, DMP, and verification. Here are some key competitors:

• Ad Servers:
  • Google Campaign Manager 360 (formerly DoubleClick Campaign Manager): A leading ad server, widely used in the industry.
  • Amazon Ad Server: A rising force, especially for those integrated with the Amazon ecosystem.
  • Adobe Advertising Cloud Ad Server: Part of Adobe s broader marketing suite.
• Creative Management Platforms (CMPs):
  • Google Studio: A CMP offering similar capabilities to what Sizmek CMP once did.
  • Adobe Creative Cloud: A broader creative suite with features relevant to ad creation.
  • Bannerflow: Specializes in high-volume dynamic creative generation.
  • Adform Creative: Part of the Adform platform, focusing on programmatic creative.
• Data Management Platforms (DMPs):
  • Oracle Data Management Platform (BlueKai): A popular DMP for large enterprises.
  • Salesforce Audience Studio (formerly Krux): Salesforce s DMP offering.
  • Adobe Audience Manager: Adobe s DMP, integrated with its broader ecosystem.
• Verification and Measurement:
  • IAS (Integral Ad Science): A leading verification and measurement provider.
  • DoubleVerify: Another strong player in ad verification.
  • Moat (Oracle): Another option within the Oracle ecosystem.
• All-In-One Platforms:
• Adform: Offers a comprehensive ad tech stack, including ad serving, CMP, and more.
• The Trade Desk: A well-regarded DSP with strong capabilities.
• Adobe Advertising Cloud: Adobe s broader platform offers various modules for ad management.

Pricing

• Sizmek (Pre-Acquisition): Pricing was complex and often negotiated based on usage, scale, and specific requirements. They typically used a CPM (cost per thousand impressions) or a flat fee model for ad serving and other services.

• Post-Acquisition (Mediaocean): Pricing is now part of Mediaocean s overall pricing structure, and it s still likely based on custom contracts and usage. Specific costs are not publicly available.

• Alternatives: Pricing models for alternatives vary. Some might charge:

  • CPM (Cost per Mille/Thousand impressions)
  • Flat fees (for platforms or licenses)
  • Usage-based (data consumption, number of ads served)
  • Tiered pricing (based on scale and features).

Customer Care

• Sizmek (Pre-Acquisition): Sizmek had a dedicated customer support team with different tiers of support based on client needs. They provided documentation, training, and direct support through various channels.
• Post-Acquisition (Mediaocean): Customer care for the integrated Sizmek platform is now handled through Mediaocean s support channels. This might involve:
  • Dedicated Account Managers: For large enterprise clients.
  • Online Help Centers and Documentation: To find answers to common questions.
  • Email and Phone Support: For technical issues and troubleshooting.
  • Training and Onboarding Resources: To get new users started.

Key Takeaways

• Sizmek is no longer an independent entity: Its core technology is now part of Mediaocean.
• Focus on Mediaocean: If you were a Sizmek user or looking for similar functionality, your focus should now shift to evaluating Mediaocean s platform and capabilities.
• Consider Alternatives: There are many strong alternatives to Sizmek for ad serving, CMP, DMP, and verification. Your choice will depend on your budget, specific requirements, and preferred integration options.
• Pricing is Complex: Pricing for both the legacy Sizmek platform and its alternatives is often customized based on your specific needs, volume and scale.
• Customer care is important: Carefully assess the support options offered by Mediaocean and its alternatives to ensure you receive the required assistance.

Recommendation:

If you are looking to use the functionalities that Sizmek provided you should consider: * Researching Mediaocean: Investigate the current Mediaocean platform and see if it meets your needs. * Exploring Alternatives: Review the list of alternatives provided and identify the ones that best suit your goals and resources. * Requesting Demos & Proposals: Contact Mediaocean and the selected alternatives to obtain pricing and discuss specific needs. * Compare and Contrast: Make a thorough comparison of all your options before making a decision.

Remember that the ad tech landscape is constantly evolving. It s crucial to stay informed about the latest trends and evaluate your options accordingly. Good luck!