Websites using Simple Analytics

Okay, let s break down Simple Analytics, covering its overview, revenue information (though this is difficult to find precisely), alternatives, pricing, and customer care details.

Simple Analytics: Overview

Simple Analytics is a privacy-focused web analytics platform. It s designed to be a lightweight, user-friendly alternative to more complex solutions like Google Analytics. Here s what sets it apart:

• Privacy-First: Their core philosophy is to prioritize user privacy. They do not use cookies, collect personal data, or track visitors across websites. This is a significant selling point, especially with growing privacy concerns and regulations like GDPR.
• Simple Interface: The dashboard is intentionally clean and easy to understand. It focuses on providing key metrics without overwhelming users with unnecessary data.
• EU-Based: Simple Analytics is based in the European Union, which means it adheres to stringent European privacy laws.
• Lightweight Script: The tracking script they use is very small, leading to minimal impact on website loading speed.
• No Cookie Consent: Since they don t use cookies, you don t need to bother with cookie consent banners, streamlining the user experience.
• Key Features:
  • Pageviews
  • Unique Visitors
  • Referrers
  • Top Pages
  • Events
  • UTM Parameter tracking
  • Basic goal tracking

Revenue

It s challenging to find precise revenue figures for Simple Analytics, as it is a privately held company and doesn t disclose this information publicly. Here s what we can infer:

• Bootstrapped: Simple Analytics is a bootstrapped company, meaning it hasn t taken external funding like venture capital. This often translates to a more focused and sustainable growth approach, though sometimes slower.
• Subscription-Based: Their revenue model is based on recurring subscriptions from their customers.
• Growing Popularity: The demand for privacy-focused analytics is growing. Simple Analytics has gained traction within the developer and privacy-conscious webmaster communities.

Alternatives to Simple Analytics

Here are some alternatives to consider, depending on your priorities:

• Plausible Analytics: Similar to Simple Analytics in its privacy focus and simplicity. It s open-source and often seen as a direct competitor.
• Fathom Analytics: Another privacy-first option with a strong emphasis on simplicity. It also offers a paid service.
• Matomo (formerly Piwik): An open-source analytics platform that can be self-hosted for complete data control. It offers more comprehensive features than Simple Analytics but also requires more effort to manage.
• GoatCounter: An open-source web analytics platform that is simple and lightweight.
• Umami: Another lightweight, open-source alternative focused on privacy.
• Google Analytics 4 (GA4): The industry standard, but it s not privacy-focused and can be complex to use. It offers a much more detailed level of data, but at the cost of privacy.
• Adobe Analytics: A powerful enterprise-level analytics solution that is very expensive.

Pricing

Simple Analytics uses a tiered subscription model based on the number of monthly pageviews tracked. Here s a general idea of their pricing structure (prices may have changed, check their site for the most up-to-date details):

• Starter Plan: This is usually for smaller sites with a limited number of pageviews and includes core features.
• Business Plans: These plans are tailored for businesses with higher traffic and may include team access and more advanced features.
• Enterprise Plans: Larger companies or high-traffic websites often require custom plans.

Simple Analytics typically prices itself as more expensive than Google Analytics (which is free), but generally cheaper than Adobe Analytics. They are positioned as a high-quality, simple, privacy-conscious option for those willing to pay for it.

Customer Care Details

Here s what you can expect for Simple Analytics customer care:

• Email Support: Primary support is offered through email. They are known for their responsiveness and helpful approach.
• Documentation: They offer clear and concise documentation on their website, covering setup, features, and troubleshooting.
• Blog/Resources: They maintain a blog that provides useful articles and updates on their service.
• Community Support: While not a large focus, they do have an active community, where users may seek help from each other.
• No Phone Support: They generally do not offer phone support.

Summary

Simple Analytics is a solid choice if you value user privacy, simplicity, and a clean interface. It s a well-respected platform that is a direct competitor to larger corporations like Google, in the privacy-focused arena. However, if you require granular data analysis or a massive suite of features, you might find it too limited. Consider the alternatives, and check their website directly for the most current pricing information.