Websites using Shoelace

Okay, let s dive into an overview of Shoelace, covering its functionality, revenue estimates (where possible), alternatives, pricing, and customer care.

What is Shoelace? (Shoelace.ai)

Shoelace is a retargeting automation platform designed primarily for Shopify and e-commerce businesses. It automates the process of creating and running retargeting ads across various platforms, most notably Facebook and Instagram. It aims to simplify retargeting, especially for businesses that might not have dedicated marketing teams or extensive expertise in ad management.

Key Features and Functionality:

• Automated Retargeting Campaigns: Shoelace automates the creation and launch of retargeting campaigns based on user behavior on your website (e.g., viewed products, added to cart, abandoned checkout).
• Journey-Based Retargeting: This is a key feature. Shoelace tracks the customer journey and shows ads relevant to where the customer is in that journey (e.g., if they viewed a product page but didn t add to cart, they ll see ads highlighting that product).
• Dynamic Product Ads (DPAs): Shoelace automatically creates and serves DPAs, showing the exact products users have previously viewed.
• Cross-Selling & Upselling: Automates cross-selling and upselling campaigns.
• Customer Segmentation: Segment users based on behavior (e.g., high-value customers, abandoned cart users) to personalize ads.
• Analytics and Reporting: Provides data and insights into campaign performance, allowing you to track ROI and make adjustments.
• Integration with Shopify: Tight integration with Shopify is a major selling point, making setup and data syncing seamless.
• Integration with other platforms Integrations with Google Ads, Klaviyo, Omnisend

Revenue (Estimates):

Estimating Shoelace s exact revenue is difficult as they are a private company and don t publicly disclose this information. However, here s a general approach and some considerations:

• Subscription-Based Model: Shoelace operates on a subscription model, so revenue is recurring.
• Number of Customers: This is the hardest part to estimate. You might try looking at public case studies, reviews, and LinkedIn to get a sense of their customer base.
• Average Revenue Per User (ARPU): Their pricing plans give you an idea of ARPU based on the plan customers choose (which correlates to ad spend).

Given the above and some very broad estimates, Shoelace s revenue is likely in the millions of dollars annually.

Alternatives to Shoelace:

Here s a list of alternatives, categorized by their approach and features:

• Dedicated Retargeting Platforms:
  • AdRoll: A more comprehensive digital advertising platform with retargeting capabilities, cross-channel advertising, and broader marketing automation features. More complex than Shoelace but also more powerful.
  • Criteo: Focused on personalized retargeting, particularly for e-commerce. Strong in dynamic product ads.
  • Retargetly: A simpler retargeting solution specifically for eCommerce.
• Marketing Automation Platforms with Retargeting:
  • Klaviyo: Powerful email and SMS marketing platform, also offers robust retargeting features, especially when integrated with Facebook/Instagram.
  • Omnisend: Another popular e-commerce marketing automation platform with retargeting capabilities.
  • HubSpot Marketing Hub: A comprehensive marketing platform that includes retargeting functionality as part of its larger feature set.
• Shopify Apps with Retargeting Features:
  • Abandoned Cart Recovery Apps (e.g., Recart, Consistent Cart): While not strictly retargeting, these apps help recover lost sales and can be considered a form of retargeting.

When to Choose an Alternative:

• More Control Needed: If you want granular control over ad campaigns, targeting, and bidding strategies, AdRoll, Criteo, or a dedicated Facebook Ads Manager approach might be better.
• Broader Marketing Automation: If you need a platform that covers email, SMS, and other marketing channels in addition to retargeting, Klaviyo, Omnisend, or HubSpot are good choices.
• Larger Budget and Sophisticated Strategy: More comprehensive platforms often require a larger budget and a dedicated marketing team.
• Simpler Needs: If you only need basic abandoned cart recovery, a dedicated Shopify app might suffice.

Pricing:

Shoelace uses a usage-based pricing model, based on your monthly ad spend. It is charged as a percentage of your ad spend. They offer a free trial.

Customer Care Details:

• Website: The Shoelace website (Shoelace.ai) has a knowledge base with articles and FAQs.
• Email: You can typically find a support email address on their website (usually in the Contact Us or Help section).
• Chat: Most likely you ll find a live chat function on their website.
• Social Media: They are active on social media (LinkedIn, Facebook, Twitter), which can be used for general inquiries.
• Documentation: They have a dedicated documentation for their products and API.

Key Takeaways:

• Shoelace is a good option for Shopify stores that want to automate their retargeting efforts and don t have extensive marketing expertise.
• Its journey-based approach is a strong selling point.
• Consider alternatives if you need more control, broader marketing automation, or have a very large budget.
• Their pricing is transparent and based on ad spend.
• Their customer care is standard, with documentation and online contact options.

Remember to always check the Shoelace website for the most up-to-date information on features, pricing, and customer care options. Good luck!