Websites using Selligent

Okay, let s break down Selligent, covering its overview, revenue (or estimated range), alternatives, pricing, and customer care.

Selligent Overview

Selligent is a marketing automation platform that helps businesses manage and optimize their customer engagement across various channels. It s designed to handle large-scale, complex marketing campaigns, often catering to enterprise-level businesses. Here s a summary of its key features and focus:

• Omnichannel Marketing: Enables businesses to communicate with customers through email, SMS, push notifications, social media, and web channels.
• Customer Data Platform (CDP): Offers capabilities to unify and manage customer data from multiple sources, creating a 360-degree view of each customer.
• Personalization: Focuses on delivering personalized experiences based on customer behavior, preferences, and demographics.
• AI and Machine Learning: Incorporates AI to automate tasks like campaign optimization, audience segmentation, and predictive analytics.
• Journey Orchestration: Allows marketers to design and manage complex customer journeys across multiple touchpoints.
• Scalability: Designed to handle large volumes of data and marketing activities, suitable for businesses with a large customer base.
• Industry Focus: Selligent often caters to specific industries like retail, travel, finance, and publishing.

Key Differentiators:

• Focus on Enterprise-Level Businesses: Selligent s strengths lie in its scalability and ability to manage complex marketing environments.
• Deep Customer Data Management: The CDP capabilities are a core focus, allowing for robust segmentation and personalization.
• Integration Capabilities: They often boast strong integration capabilities with other enterprise systems.

Revenue (Estimated Range)

Selligent is a privately held company, so exact revenue figures aren t publicly available. However, based on market analysis, industry reports, and their customer base, Selligent s estimated annual recurring revenue is likely in the range of $100 million to $200 million+.

Alternatives to Selligent

Here are some of the primary competitors and alternatives to Selligent, categorized by their strengths:

1. Larger, More Established Platforms:

• Salesforce Marketing Cloud: A comprehensive suite with a vast ecosystem, very strong for large enterprises but often complex to implement.
• Adobe Marketing Cloud (Adobe Experience Cloud): Similar to Salesforce, powerful but can be complex and expensive, known for its focus on creative and digital assets.
• Oracle Marketing Cloud (Eloqua/Responsys): Strong for enterprise B2B marketing, known for robust automation and data management capabilities.

2. Mid-Market & Strong Omnichannel Platforms:

• Braze: Focuses heavily on mobile-first marketing and app engagement, excellent for customer communication and lifecycle management.
• Iterable: A versatile platform known for its flexibility and focus on personalized, data-driven campaigns.
• HubSpot Marketing Hub: Suitable for both SMB and mid-market, very strong in inbound marketing and CRM integration.
• Mailchimp: While often used for email marketing, it also has marketing automation features and can be suitable for smaller organizations.

3. Platforms with a Strong CDP Focus:

• Segment: Primarily a CDP but can be integrated with marketing automation tools for a more complete solution.
• Tealium: Another powerful CDP that focuses on data quality and integration with other marketing systems.

Choosing an alternative will depend on your specific needs:

• Business Size: Enterprise vs SMB/Mid-Market
• Industry: Different platforms may have particular strengths in specific verticals.
• Marketing Focus: B2B vs B2C, mobile-first vs email-focused, etc.
• Budget: Pricing varies greatly across the different alternatives.
• Integration Needs: Existing tech stack and how well it integrates with different platforms.

Pricing

Selligent s pricing model is generally enterprise-focused and is not publicly advertised. It is usually based on:

• The number of contacts: Similar to many marketing automation platforms, the pricing tiers often reflect the size of your customer database.
• The specific features and modules you require: Higher tiers unlock more advanced functionality and features.
• Custom implementation and support services: Enterprises often require custom configurations and support which will be factored into the price.

Expect to pay tens of thousands of dollars per year, potentially escalating to hundreds of thousands for very large implementations. You ll need to contact Selligent directly for a quote.

Customer Care Details

Selligent, being an enterprise-focused solution, typically provides a comprehensive customer care and support program. This generally includes:

• Dedicated Account Managers: Assigned to enterprise customers to handle their needs and issues.
• Training and Onboarding: Assistance with initial setup, implementation, and platform education.
• Technical Support: Access to support channels (email, phone, ticketing systems) for troubleshooting and technical issues.
• Documentation & Resources: Access to online documentation, knowledge bases, and user guides.
• Professional Services: Availability of consulting services to assist with complex implementations or campaign strategies.
• Community Forums: Opportunities to interact with other Selligent users and the company directly.

However:

• Customer reviews on support quality are mixed. Some users praise the personalized assistance, while others have reported slower response times or issues with specific support inquiries. It is worth researching and potentially directly asking about their support process during your evaluation.

In Conclusion

Selligent is a powerful marketing automation platform geared towards large enterprises with complex marketing needs. It offers a solid suite of features, including robust data management and omnichannel capabilities. However, it comes with a higher price tag and a mixed reputation regarding customer support. Carefully weigh your business requirements, budget, and integration needs before deciding on Selligent or exploring other alternatives. Make sure you get a demo and directly ask about their support during the process.