Websites using Scene7

Okay, let s break down Scene7, now known as Adobe Dynamic Media Classic, covering its overview, revenue (though specific figures are hard to pinpoint), alternatives, pricing, and customer care.

Overview: Adobe Dynamic Media Classic (Formerly Scene7)

• What it is: Adobe Dynamic Media Classic is a cloud-based platform designed to help businesses manage, optimize, and deliver rich media assets (images, videos, 3D, and more) across various digital channels. It s primarily aimed at e-commerce, marketing, and publishing teams who need to handle large volumes of visual content.

• Key Features:

  • Centralized Asset Management: Store, organize, and search for assets in a single repository.
  • Dynamic Imaging: Automatically resize, crop, optimize, and deliver images for different devices and screen sizes. This includes features like zooming, swatching, and image presets.
  • Video Transcoding & Delivery: Prepare and deliver optimized video content, including adaptive bitrate streaming.
  • 3D & Interactive Media: Support for handling and displaying 3D models and interactive experiences.
  • Integration with Adobe Ecosystem: Seamless integration with other Adobe Creative Cloud and Adobe Experience Cloud products (like Experience Manager).
  • Analytics and Reporting: Monitor asset performance and usage.
  • API & SDK: Provides developer tools for integration with other systems.

• Primary Use Cases:

  • E-commerce: Product images, videos, interactive product experiences, zoomable images.
  • Marketing: Campaign visuals, website images, social media content, personalized content.
  • Publishing: Online publications, digital catalogs, interactive brochures.
• Target Audience: Medium to large-sized businesses with significant digital asset needs, especially those already using Adobe s other marketing products.

Revenue:

• Not Publicly Disclosed: Adobe does not typically break out the revenue for specific products like Dynamic Media Classic. It s generally rolled into the broader revenue figures for the Adobe Experience Cloud.
• Significant Contributor: However, it is safe to assume that Dynamic Media Classic contributes a meaningful amount to Adobe s revenue, especially given the growing importance of rich media in e-commerce and marketing.
• Enterprise Focused: Dynamic Media Classic is geared towards enterprise-level clients with high volume media needs, which means higher revenue potential compared to solutions for smaller businesses.

Alternatives to Adobe Dynamic Media Classic:

Here are some popular alternatives to consider, categorized for easier understanding:

• Cloud-Based DAM & Dynamic Media Solutions:

  • Cloudinary: A strong competitor with a powerful API, excellent performance, and robust image/video transformation capabilities. Often preferred by developers.
  • Bynder: An established DAM that includes robust dynamic image capabilities and marketing workflow tools.
  • ImageEngine (ScientiaMobile): Focuses heavily on image optimization and delivery, often cited for its performance advantages.
  • Uploadcare: Offers a similar feature set to Cloudinary, with a focus on developer experience and simplicity.
  • Widen Collective: Another robust enterprise DAM with dynamic asset delivery features.
  • CELUM: Focused on digital asset management, but includes functionality for dynamic content transformations.

• Platforms with Dynamic Media within Larger Suites:

  • Salesforce Commerce Cloud: Includes some basic dynamic media features.
  • SAP Commerce Cloud: Similar to Salesforce, has embedded media handling capabilities.

• Open Source/Self-Hosted Options:

  • Thumbor: Powerful, open-source image processing server popular for its speed.
  • ImageMagick: A command-line toolset that can handle various image transformations (requires setup and management).

Factors to Consider When Choosing an Alternative:

• Specific Needs: Do you need primarily image transformations, video handling, 3D, or a full DAM solution?
• Scale: How many assets do you manage, and what is your traffic volume?
• Integration: How well does the platform integrate with your existing systems (CMS, e-commerce, etc.)?
• Pricing: Different platforms offer varied pricing models, so compare them carefully.
• Ease of Use: How technical is your team? Do you need a very user-friendly UI?

Pricing:

• Subscription-Based: Adobe Dynamic Media Classic (part of Adobe Experience Cloud) is sold on a subscription basis.
• Complex & Custom Pricing: Pricing is generally complex and customized based on factors such as:
  • Number of users
  • Storage volume
  • Traffic/bandwidth usage
  • Features needed
  • Specific Adobe Experience Cloud tier
• Enterprise Focus: It s positioned towards enterprise clients and will be in the higher price bracket compared to entry-level options.
• Consultation Required: You will almost certainly need to contact Adobe sales to get a specific quote based on your needs.
• Potentially Higher Cost: It’s worth noting that solutions with similar power and enterprise functionality are not usually cheap, but some alternatives, particularly from companies such as Cloudinary, can be lower cost for specific needs.

Customer Care:

• Enterprise Support: As a premium enterprise solution, Adobe provides customer care that aligns with enterprise expectations:
  • Dedicated Account Managers: Larger customers often have assigned account managers.
  • Technical Support: Available through phone, email, and online portals.
  • Online Documentation & Training: Extensive resources available on Adobe s website.
  • Community Forums: Access to peer support and discussions.
  • Multiple Tiers of Support: The level of support will vary depending on your Adobe Experience Cloud agreement.
• Support Scope: The support will cover configuration, troubleshooting, and usage guidance for the product. It will typically not include customization or development of new features.
• Service Level Agreements (SLAs): Larger contracts often have SLAs outlining response times and service uptime guarantees.

In Summary

Adobe Dynamic Media Classic is a powerful platform for managing and optimizing rich media assets, particularly for larger enterprises that have a strong Adobe ecosystem presence. While robust, it comes with a high price tag and requires a deep understanding of its complex features. If it doesn t meet your needs or budget, consider alternatives like Cloudinary, Bynder, or ImageEngine depending on your specific requirements. Always seek a personalized quote based on your actual use case, rather than relying on estimated pricing.