Websites using Sailthru

Okay, let s break down Sailthru, a popular marketing automation platform.

What is Sailthru?

Sailthru is a marketing automation platform specifically designed for retail and media companies. It focuses on personalized, cross-channel communication (primarily email, but also mobile, and web personalization) to drive customer engagement, loyalty, and ultimately, revenue. They aim to move beyond basic email marketing and provide more sophisticated targeting based on customer behavior and data.

Key Features and Strengths:

• Personalization: A core strength. Sailthru uses behavioral data, purchase history, and other customer information to create highly personalized email campaigns, product recommendations, and website experiences. They employ AI to learn and optimize these experiences.
• Lifecycle Marketing: Supports automated campaigns that nurture customers through different stages of their journey, from onboarding to retention.
• Predictive Analytics: Uses data science to predict customer behavior, such as likelihood to purchase, churn risk, and preferred products.
• Cross-Channel Marketing: While email is a central focus, Sailthru can integrate with mobile apps, websites, and other channels to create a consistent customer experience. It supports sending SMS messages, push notifications, and personalizing website content.
• Segmentation: Allows for creating detailed customer segments based on various criteria, including demographics, behavior, purchase history, and engagement.
• Reporting and Analytics: Provides in-depth reporting on campaign performance, customer behavior, and other key metrics.
• Integrations: Integrates with many popular e-commerce platforms (like Shopify and Magento), CRMs, and other marketing tools.

Revenue:

Unfortunately, Sailthru s revenue is not publicly available. They are a privately held company.

Pricing:

Sailthru s pricing is not publicly available. They use a custom pricing model that is tailored to each client based on factors such as:

• Number of Contacts/Subscribers: The size of your email list or customer database is a major driver of cost.
• Email Volume: How many emails you send per month.
• Features Used: The specific features and modules you need (e.g., personalization, predictive analytics, SMS).
• Level of Support: The amount of onboarding, training, and ongoing support required.

To get an accurate quote, you need to contact Sailthru directly and discuss your specific requirements. Expect that you ll need to provide a detailed understanding of the size of your business, your marketing goals, and your existing technology stack.

Alternatives to Sailthru:

Here are some popular alternatives to Sailthru, categorized by their strengths:

• For E-commerce Focus:
  • Klaviyo: Very strong for e-commerce businesses. Excellent segmentation, integrations with e-commerce platforms, and focus on revenue generation. Often considered a good alternative for smaller to mid-sized e-commerce companies.
  • Iterable: More enterprise-focused but powerful for cross-channel marketing and personalization.
• For Enterprise-Level Marketing Automation:
  • Salesforce Marketing Cloud (ExactTarget): A comprehensive and robust platform with a wide range of features, including email marketing, social media marketing, advertising, and analytics. Strong for large enterprises.
  • Adobe Marketing Cloud (Adobe Experience Cloud): Another comprehensive suite of marketing tools, similar to Salesforce, with a focus on creating personalized customer experiences.
  • Braze: A strong contender, especially for mobile-first companies. Good at in-app messaging, push notifications, and cross-channel experiences.
• For Mid-Sized Businesses:
  • HubSpot Marketing Hub: A good all-in-one marketing platform that includes email marketing, landing pages, social media management, and CRM. Well-suited for businesses looking for a unified marketing solution.
  • ActiveCampaign: A popular choice for small to mid-sized businesses. Offers strong automation features, email marketing, CRM, and sales automation.
  • Customer.io: Good for behavioral email marketing and personalized communication based on user actions within your product or website.
• For Simpler Email Marketing:
  • Mailchimp: A widely used platform, particularly for smaller businesses. Easy to use and offers a range of features, including email marketing, landing pages, and social media integration.
  • Sendinblue: A cost-effective option that offers email marketing, SMS marketing, and chat features.

When choosing an alternative, consider:

• Your Business Size: Some platforms are better suited for enterprises, while others are ideal for smaller businesses.
• Your Budget: Pricing varies significantly across platforms.
• Your Marketing Needs: What features are most important to you? Do you need advanced personalization, cross-channel marketing, or just basic email marketing?
• Ease of Use: How easy is the platform to learn and use?
• Integration Capabilities: Does the platform integrate with your existing tools?
• Customer Support: What level of support do you need?

Customer Care Details (Reputation):

• Overall Reputation: Sailthru generally has a good reputation for its technology and personalization capabilities. However, like many marketing automation platforms, user reviews can be mixed regarding customer support.
• Common Positives:
  • Powerful Personalization: Customers often praise Sailthru s personalization capabilities and its ability to deliver highly targeted and relevant email campaigns.
  • Behavioral Data: The platform s focus on behavioral data is seen as a strength.
  • Dedicated Support: They do offer dedicated support and account management, but the quality can vary.
• Common Negatives (things to be aware of):
  • Complexity: Sailthru can be complex to set up and use, especially for users who are not familiar with marketing automation. Some users report a steep learning curve.
  • Support Issues: Some users have reported issues with the responsiveness and effectiveness of Sailthru s customer support. This is a common complaint with many platforms of this type. Ensure you get clear SLAs.
  • Cost: The custom pricing can be a challenge for some businesses, as it s difficult to get a clear understanding of the cost upfront. It can also be expensive, especially as your needs grow.
  • Implementation: Implementation can be complex and may require technical expertise.

Key Takeaways:

• Sailthru is a powerful marketing automation platform that is best suited for retail and media companies that need advanced personalization capabilities.
• Pricing is custom and not publicly available.
• Consider your business size, budget, and marketing needs when evaluating Sailthru and its alternatives.
• Pay close attention to customer support reviews and ensure you get clear SLAs if you choose Sailthru. Ask for references and speak with existing customers.

Before making a decision, it s recommended to get demos and trials of several platforms to see which one best meets your needs. Good luck!