Websites using Rokt

Okay, let s break down Rokt, covering its overview, revenue, alternatives, pricing, and customer care.

Rokt Overview

Rokt is an e-commerce technology company that focuses on optimizing the transaction moment by leveraging AI and machine learning. Their core product is a platform that surfaces relevant offers to customers while they are making purchases online, aiming to increase revenue and customer engagement.

Here s a more detailed look:

• Focus: Rokt s primary focus is on maximizing the value of the transaction moment – the often overlooked space between when a customer adds something to their cart and completes the checkout process.
• How it Works: Rokt s platform integrates into the checkout flows of online businesses. As a customer proceeds through the checkout, Rokt s algorithms analyze data to present highly relevant, personalized offers (e.g., related products, services, subscriptions) that a customer might be interested in.
• Key Features:
  • AI-Powered Personalization: Uses machine learning to tailor offers to individual customers based on their browsing history, purchase behavior, demographics, etc.
  • Dynamic Offer Placement: Offers are displayed in non-intrusive ways at various stages of the transaction process.
  • Real-Time Bidding: Rokt operates on a real-time bidding model, allowing advertisers to compete for placement.
  • Performance-Based: Rokt is primarily performance-based, meaning advertisers typically pay when their offers result in a transaction or engagement.
  • Data-Driven Optimization: The platform provides analytics that help partners understand what s working and optimize their strategies.
• Target Audience: Rokt caters to a wide range of online businesses, from large e-commerce marketplaces to subscription services, travel sites, and more. They have a specific focus on businesses with high transaction volumes.
• Benefits for E-Commerce Businesses:
  • Increased Revenue: Generate additional revenue by selling more products, services, and offers.
  • Improved Customer Engagement: Present offers that are relevant and value-added to the customer s experience.
  • Enhanced Customer Lifetime Value (CLTV): Drive repeat purchases and build stronger customer relationships.
  • Data Insights: Gain a deeper understanding of customer preferences and behavior.
  • Reduced Acquisition Costs: Generate additional revenue from the existing customer base.

Rokt Revenue

Rokt is a private company, so exact revenue figures are not publicly available. However, based on funding rounds and general market information, Rokt is considered a high-growth company with significant revenue.

• Estimated Revenue: Rokt is estimated to be in the range of hundreds of millions of dollars in annual revenue.
• Growth Trajectory: Rokt has experienced rapid growth in recent years, fueled by the increasing importance of e-commerce and the demand for advanced personalization technologies.
• Funding: Rokt has raised hundreds of millions of dollars in funding, which reflects investor confidence in the company s market position and growth potential.

Alternatives to Rokt

Several companies offer services similar to Rokt s. Here are some notable alternatives:

• Affirm and Afterpay: These are buy-now-pay-later (BNPL) platforms that integrate into the checkout process. While their primary function is payment facilitation, they often present offers and recommendations to customers.
• Monetate: A platform focused on personalization and experimentation, with features for optimizing the customer experience across the entire website, including the checkout process.
• Optimizely: A leading experimentation platform that enables companies to A/B test different features, including personalized offers during checkout.
• Contentsquare: A platform focused on analyzing user behavior and providing insights for improving the digital experience, which can also be used to optimize the transaction moment.
• Yieldify: A platform that helps businesses capture customer attention and prevent shopping cart abandonment with personalized messaging, pop-ups and other targeted engagements.
• Cross Sell/ Upsell Apps: Various ecommerce platforms such as Shopify, Magento and Big Commerce offer cross-sell/upsell apps and plugins that merchants can utilize to recommend relevant products or product bundles.

Pricing

Rokt s pricing structure is generally based on a performance-based model, often with a revenue-share agreement. Here s what that typically entails:

• Revenue Share: Rokt takes a percentage of the incremental revenue generated through its platform.
• No Upfront Fees: Typically, there are no upfront licensing fees or setup charges. Rokt earns money only when its platform generates revenue.
• Variable Rates: The specific revenue-share percentage can vary depending on factors such as the volume of traffic, the type of products/services being offered, and the level of integration complexity.

• Real-Time Bidding: Rokt also uses a real-time bidding (RTB) system for advertisers wanting to display offers on their platform. The exact pricing of bids are managed by each individual advertisers.

• Minimum Requirements: There may be minimum traffic/transaction volume requirements to become a partner.

Customer Care Details

Rokt provides customer care and support to its partners through various channels.

• Dedicated Account Managers: Rokt assigns dedicated account managers to partner businesses. These managers serve as the primary point of contact and are responsible for onboarding, ongoing support, and performance optimization.
• Technical Support: Rokt provides technical support for integrating and maintaining its platform, including help with API issues and troubleshooting.
• Self-Service Resources: Rokt provides online documentation, FAQs, and training materials to help partners understand the platform and utilize its features.
• Ongoing Optimization: The customer care team also assists with the ongoing optimization of strategies to ensure maximum performance and ROI.
• Communication Channels: Support is typically provided through email, phone, and online ticketing systems.

In Summary

Rokt is a significant player in the e-commerce optimization space, specializing in using AI to enhance the transaction moment. Its strengths lie in its sophisticated personalization technology, performance-based pricing, and focus on generating incremental revenue. While there are other alternatives offering similar features, Rokt s focus on optimizing the checkout experience makes it a unique offering for businesses looking to maximize their transaction value. Pricing varies by clients but typically is based on performance so no risk exists for those looking to test the platform.

For specific pricing and customer care details, it s always best to contact Rokt directly or inquire through their official website. This will allow you to get the most up-to-date information relevant to your business needs.