Websites using Rocketfuel

Okay, let s break down Rocket Fuel, which is now part of Sizmek by Amazon. This is a crucial point, as Rocket Fuel as a standalone entity no longer exists. It s now a technology integrated within the larger Sizmek advertising platform.

Overview of Rocket Fuel (Now Sizmek DSP):

Rocket Fuel was originally known for its AI-powered demand-side platform (DSP). Its core focus was using machine learning to optimize programmatic ad buying. It aimed to help advertisers find the most valuable audience segments and deliver relevant ads at scale, leading to better return on ad spend (ROAS).

Key features of the Rocket Fuel technology (now within Sizmek):

• AI & Machine Learning: This is the core strength. Rocket Fuel s algorithms analyze vast amounts of data to identify patterns and predict which ad placements will be most effective.
• Programmatic Buying: Automates the process of purchasing digital ad space in real-time.
• Omnichannel Capabilities: Supports a variety of advertising channels, including display, video, mobile, connected TV, and audio.
• Data-Driven Targeting: Enables advertisers to reach specific audiences based on demographics, interests, behavior, and more.
• Performance Optimization: Focuses on delivering results, aiming to maximize conversions and ROI.
• Transparent Reporting: Provides data and insights into campaign performance.

Revenue:

Since Rocket Fuel is no longer a separate company, we cannot provide standalone revenue figures. Sizmek s financial data is not publicly available since it was acquired by Amazon. However, it s worth noting that historically Rocket Fuel was a significant player in the programmatic advertising space, with its revenue in the hundreds of millions per year.

Alternatives to Sizmek DSP (incorporating Rocket Fuel):

There are many other DSPs available in the market, offering similar (and sometimes different) features. Here are some strong alternatives:

• Google Ads (Display & Video 360 - DV360): Google s powerhouse DSP, highly integrated with its own ecosystem and offering a massive reach.
• The Trade Desk: Another leading independent DSP, known for its transparency and focus on advertiser control.
• MediaMath: A long-standing DSP with a strong emphasis on audience targeting and data analytics.
• Adobe Advertising Cloud: Integrated with Adobe s marketing suite, offering a more comprehensive view of the customer journey.
• Xandr (now part of Microsoft): Offers a powerful DSP platform with access to premium inventory.
• Amazon DSP: Amazon s own DSP, also a viable option, especially for advertisers selling on their platform.
• Basis Technologies: A more integrated approach that combines DSP, ad server, and other marketing tools.

When choosing an alternative, consider:

• Your budget: Different DSPs have varying pricing models.
• Your needs: What channels are you advertising on, and what specific features are most important?
• Technical expertise: Some DSPs are more user-friendly than others.
• Data & Analytics: How robust are the reporting and analytical capabilities?
• Customer Support: How responsive and knowledgeable is the support team?

Pricing:

Rocket Fuel, now Sizmek, likely uses a combination of pricing models, including:

• CPM (Cost Per Mille/Thousand Impressions): You pay for every 1000 times your ad is displayed.
• CPC (Cost Per Click): You pay for every time someone clicks your ad.
• CPA (Cost Per Acquisition): You pay only when a specific action occurs, like a sale or lead.
• Percentage of Media Spend: The platform takes a percentage of your total advertising spend.
• Platform Fees: Monthly or annual fees for accessing and using the platform.

Important Note: Specific pricing can vary significantly based on your contract with Sizmek by Amazon, your ad budget, your targeting requirements, and other factors. It s essential to negotiate and clearly understand the pricing structure before committing.

Customer Care Details:

• Support Channels: Sizmek provides customer care through various channels, including:
  • Dedicated Account Managers
  • Email Support
  • Online Help Centers and Knowledge Bases
  • Training and Onboarding programs.
• Support Availability: Support may vary by plan. Some larger clients will likely have more dedicated support teams than smaller clients.
• Focus on Service: Sizmek focuses on being a partner, offering more than just technology, and providing expertise and strategic guidance to their clients.

Key Considerations and Takeaways:

• Rocket Fuel is no longer a separate entity. It s now a feature within the Sizmek by Amazon DSP.
• Sizmek relies heavily on Rocket Fuel s AI & machine learning capabilities.
• Sizmek DSP is a significant player but has strong competition. Consider your specific needs when evaluating alternatives.
• Pricing and customer support can vary, so it s important to discuss your options with Sizmek directly.

To get specific information about pricing and support for the Sizmek DSP (including Rocket Fuel tech), it is best to contact their sales team directly through the Amazon Ads website.

This should give you a detailed overview of Rocket Fuel, its evolution to Sizmek, and the current landscape of options. Let me know if you have any more specific questions!