Websites using RichRelevance

Okay, let s break down RichRelevance, covering its overview, revenue, alternatives, pricing, and customer care.

Overview

RichRelevance is a company specializing in personalization and customer experience solutions for retail and ecommerce businesses. Their platform uses advanced machine learning and AI to analyze customer behavior and deliver personalized product recommendations, content, and search results across various touchpoints. Think of them as a tool that helps businesses show the right stuff to the right person at the right time to boost conversions.

Key functionalities of the RichRelevance platform include:

• Personalized Recommendations: Dynamically suggests products to customers based on browsing history, purchase history, preferences, and other data points.
• Personalized Search: Delivers search results that are more relevant to each individual user.
• Personalized Content: Displays tailored content, offers, and promotions based on user profiles.
• Behavioral Targeting: Targets customers based on their actions on the website or app.
• A/B Testing and Optimization: Allows for testing different personalization strategies to maximize effectiveness.
• Integration Capabilities: Integrates with existing e-commerce platforms, CRM systems, and other marketing tools.

Revenue

RichRelevance is a privately held company, so specific revenue figures are not publicly available. However, they are considered a significant player in the personalization space and have a large customer base. It was acquired by Episerver (now Optimizely) in 2019. This acquisition would have consolidated the RichRelevance revenue into Optimizely s figures, making it impossible to pull out specific standalone revenue data for RichRelevance. Generally, as a subsidiary of Optimizely, we can assume RichRelevance contributes to the considerable revenue Optimizely achieves in the digital experience and marketing optimization sector.

Alternatives to RichRelevance

The market for personalization solutions is quite competitive, and there are numerous alternatives available. Some notable competitors include:

• Optimizely: As the parent company, Optimizely provides a broader digital experience optimization platform, encompassing many of the capabilities of RichRelevance, and often integrated with it now post-acquisition.
• Algolia: Known for its powerful search and discovery features, offering personalized search and recommendations.
• Dynamic Yield (Acquired by McDonald s): Specializes in A/B testing, personalization, and optimization across web, mobile, and email.
• Bloomreach: Offers a commerce experience platform with personalized search, merchandising, and content capabilities.
• Klaviyo: Primarily focuses on email marketing and SMS marketing automation, but also offers personalization features.
• Adobe Target: Part of the Adobe Experience Cloud, providing personalization and A/B testing capabilities.
• Salesforce Commerce Cloud (formerly Demandware): Includes personalization features within its broader e-commerce platform.
• Emarsys (Now part of SAP): Focuses on omnichannel marketing automation and personalization.
• Nosto: Another specialized personalization vendor focused on e-commerce.

Pricing

Since RichRelevance is now part of Optimizely and has shifted to an integrated platform, specific standalone pricing for the platform is not readily available. Optimizely generally operates on a subscription-based model, and pricing is determined by several factors:

• Volume of Data: The amount of customer data analyzed and processed.
• Website Traffic: The number of website visitors that will be utilizing the personalization features.
• Number of Features: The specific platform capabilities and modules chosen.
• Support Requirements: The level of customer support required.
• Customization: The extent of custom development and integrations needed.

It s important to contact Optimizely directly for a detailed quote based on specific business requirements. They are known to offer scalable packages to suit different sized businesses.

Customer Care Details

Customer care for RichRelevance is now largely handled by Optimizely s customer support team. Here are common aspects:

• Support Channels: They typically provide support via email, online ticketing systems, phone (for critical issues), and potentially live chat.
• Knowledge Base: They offer a comprehensive knowledge base with documentation, tutorials, and FAQs to help users find answers independently.
• Implementation Support: Assistance during the initial implementation of the platform is a common offering.
• Training: Optimizely provides training resources and onboarding programs to help customers use their personalization features effectively.
• Account Management: Dedicated account managers can be assigned to larger clients to help them get the most out of the platform and address specific issues.
• Support Tiers: Support can be provided in different tiers, each with different SLAs for response times and access to resources.
• Community Forums: Community forums are often available for peer-to-peer assistance and sharing best practices.

How to Reach Optimizely Customer Care * Website: The Optimizely website (optimizely.com) has contact forms and information on different support options. * Customer Account Portal: Existing customers can usually access support directly through their account portal. * Direct Contact: You can reach their sales team or request a demo to find the most appropriate customer support channel.

Summary

RichRelevance, now integrated within Optimizely, provides a robust personalization solution with a wide range of features. While specific pricing for RichRelevance is no longer available, the integrated Optimizely platform offers customizable packages based on business needs. It’s best to contact Optimizely for up-to-date information, demos, and detailed pricing.