Websites using Rhythmone

Okay, let s break down RhythmOne, now known as Adform, covering its history, revenue (as best we can estimate), alternatives, pricing models, and customer care information.

What is Adform (Formerly RhythmOne)?

• History & Evolution: RhythmOne was originally a publicly traded digital advertising technology company. It was primarily known as a supply-side platform (SSP) focused on video and connected TV (CTV). In 2019, Adform, a global advertising technology platform, acquired RhythmOne. The RhythmOne name was eventually phased out, and the combined entity now operates under the Adform brand.
• Core Focus: Adform is a demand-side platform (DSP), supply-side platform (SSP), and ad server provider. It offers a comprehensive suite of advertising solutions for advertisers and publishers, focusing on:
  • Programmatic Advertising: Automated buying and selling of ad space across various channels.
  • Data Management Platform (DMP): Enables advertisers to collect, organize, and activate audience data.
  • Advanced TV: Solutions for CTV, OTT, and addressable TV advertising.
  • Privacy-First Approach: Focus on cookieless solutions and privacy-conscious advertising.

Revenue (Estimates & Context)

• Public Company History: As a public company (before being acquired), RhythmOne s revenue figures were publicly reported. However, after the acquisition by Adform, that specific information is no longer broken out.
• Adform s Revenue: Adform, as a privately held company, does not disclose its exact revenue figures. However, it is considered a significant player in the ad tech space, handling billions of ad impressions.
• Challenges in Estimation: Estimating revenue for a privately held integrated platform like Adform is difficult. Industry analysts may provide overall market size and growth estimates for ad tech.

Alternatives to Adform (RhythmOne)

The ad tech landscape is crowded. Here are some notable alternatives to Adform, categorized by their primary focus:

• Demand-Side Platforms (DSPs):
  • Google Display & Video 360 (DV360): A widely used and powerful DSP.
  • The Trade Desk: Another leading DSP known for its scale and advanced targeting capabilities.
  • MediaMath: Focuses on transparency and flexibility.
  • Amazon DSP: Integration with Amazon s ecosystem.
  • Adobe Advertising Cloud: Part of the Adobe Marketing Cloud suite.
• Supply-Side Platforms (SSPs):
  • Google Ad Manager: A popular choice for large publishers.
  • Magnite (Formerly Rubicon Project and Telaria): A leading independent SSP.
  • PubMatic: Focuses on transparency and control.
  • Xandr Monetize (formerly AppNexus): Provides a range of publisher tools.
  • OpenX: Known for its header bidding capabilities.
• Other Integrated Platforms:
  • Criteo: Focuses heavily on retargeting and personalization.
  • Verizon Media DSP (formerly Yahoo DSP): Part of the Verizon Media group.
  • LiveRamp: Focus on data connectivity and identity resolution.

Pricing Models

Adform, like most ad tech platforms, uses various pricing models:

• Media Spend Commission: A percentage of the total advertising spend managed through the platform.
• Platform Fees: A fixed monthly or annual fee for accessing the platform and its features.
• CPM (Cost Per Mille/Thousand Impressions): Used for display and video advertising.
• CPV (Cost Per View): Typically used for video advertising.
• CPCV (Cost per Completed View): Used for video completion.
• Data Fees: Additional charges for using specific data segments or data management features.

Important Considerations:

• Negotiation: Pricing can often be negotiated based on the scale of the client s usage.
• Customized Packages: Adform typically offers customized solutions and may bundle services to meet specific needs.
• Transparency: It is crucial to understand the breakdown of pricing to avoid hidden fees.

Customer Care Details

• Support Channels:
  • Dedicated Account Managers: Adform typically assigns account managers to larger clients.
  • Online Support Portal: Adform offers an online portal with documentation, FAQs, and support tickets.
  • Email Support: Typically provided for general inquiries and support requests.
  • Phone Support: Might be available for critical issues depending on the support package.
• Training & Onboarding: Adform offers training programs to help users learn how to use the platform.
• Response Times: Response times may vary depending on the client s level of service.
• Global Presence: As a global platform, Adform has support teams in different regions.

Key Takeaways

• Adform is a comprehensive ad tech platform: It provides solutions for DSP, SSP, and ad serving, making it a versatile option.
• Focus on privacy and advanced TV: Adform is emphasizing privacy-first solutions and capabilities in the connected TV space.
• Multiple pricing models: Be sure to understand the specific pricing terms before committing.
• Strong customer support: Adform provides various channels for customer support and training.

Before you make a decision:

• Define your needs: Consider your advertising goals, budget, and technical capabilities.
• Compare vendors: Explore different alternatives and evaluate their specific features and pricing.
• Request demos: Schedule demos with different platforms to understand how they work.
• Read reviews: Seek feedback from other advertisers and publishers.

I hope this overview provides a comprehensive picture of RhythmOne s evolution into Adform and how it compares in today s ad tech landscape!