Websites using Reachlocal

Okay, let s break down ReachLocal, covering its overview, revenue, alternatives, pricing, and customer care.

ReachLocal: Overview

ReachLocal is a digital marketing company that focuses on providing services to small and medium-sized businesses (SMBs). They aim to help these businesses improve their online presence and generate leads through various digital marketing channels.

Key Services Offered:

• Search Engine Optimization (SEO): Optimizing websites to rank higher in search engine results.
• Pay-Per-Click (PPC) Advertising: Managing paid ad campaigns on platforms like Google Ads.
• Social Media Marketing: Managing social media presence and advertising.
• Website Design and Development: Creating or optimizing websites.
• Lead Generation: Utilizing various techniques to capture potential customer information.
• Reputation Management: Monitoring and managing online reviews and brand mentions.
• Display Advertising: Running visual ads across various websites.
• Reporting and Analytics: Providing data on campaign performance.

ReachLocal s Focus:

• SMB Target: They primarily target small and medium businesses that may not have the in-house expertise or time to manage their digital marketing.
• Full-Service Approach: They aim to be a one-stop shop for digital marketing, offering a range of services.
• Technology Driven: They leverage their own marketing platform and technology to manage and optimize campaigns.
• Emphasis on Results: Focus on generating leads and driving conversions for clients.

ReachLocal Revenue

ReachLocal was acquired by Gannett in 2016. Gannett s financial reports do not break out ReachLocal revenue separately since the acquisition. As such, finding precise standalone revenue for ReachLocal is difficult. It s now part of the Gannett Local Marketing Solutions division.

• Historically: Before acquisition, ReachLocal was a significant player in the digital marketing space for SMBs, with revenues exceeding hundreds of millions of dollars annually.
• Current Status: It is now a significant part of Gannett s revenue stream, contributing to Gannett s overall local marketing and digital services revenue.

Alternatives to ReachLocal

If ReachLocal doesn t seem like the right fit for a business, here are some alternatives, categorized by approach:

1. Full-Service Marketing Agencies (Similar Model):
   • HubSpot: Offers a robust marketing platform and services, often geared towards businesses seeking a holistic solution.
   • Lyfe Marketing: A smaller agency with a good reputation for social media marketing, they offer tailored service solutions.
   • WebFX: A larger agency with a broad range of services and experience, similar in scope to ReachLocal.
2. Specialized Digital Marketing Agencies:
   • Directive: Specializes in performance marketing and SEO, useful if your focus is on lead generation through organic search.
   • Disruptive Advertising: Focuses on PPC advertising and conversion rate optimization (CRO), good for paid ad campaigns.
   • Sociallyin: Specializes in social media marketing, beneficial for brands looking for a strong social media presence.
3. Marketing Technology Platforms (DIY):
   • Google Ads: Direct control over your Google Ads campaigns, offering flexibility and cost control.
   • Meta Business Suite: For managing Facebook and Instagram marketing activities directly.
   • Mailchimp: For email marketing campaigns, automations, and customer segmentation.
   • Semrush or Ahrefs: For SEO research, keyword tracking, and website analysis.
4. Freelance Digital Marketers:
   • Upwork/Fiverr: Good for finding specialized talent and for more project based tasks and campaigns.

Pricing

ReachLocal s pricing model isn t entirely transparent on their website and is highly dependent on specific services, a business s needs, and campaign goals. Here s a general overview:

• Subscription-Based: Most of their services are subscription-based, with recurring monthly fees.
• Variable Pricing: Costs can vary significantly based on:
  • Number of services needed (e.g., SEO, PPC, Social).
  • Geographic targeting and scope of the campaigns.
  • Level of support and management required.
  • Ad spend budget for PPC campaigns.
• Typically Higher Priced: ReachLocal generally tends to be on the higher end of the price spectrum for SMB digital marketing compared to simpler DIY options.

Expected Costs:

• Lower End: Basic service packages might start in the several hundred dollars per month range.
• Higher End: For comprehensive full-service campaigns with significant ad spend, monthly costs can easily reach several thousands of dollars.

Customer Care Details

• Account Managers: ReachLocal assigns account managers to each client. This is the primary point of contact.
• Email and Phone Support: Customer support is available primarily through email and phone.
• Reporting and Analytics Dashboards: Clients typically have access to dashboards and reports to monitor campaign performance.
• Customer Reviews: Customer reviews of ReachLocal are mixed. Some praise their results-driven approach and the efforts of the account managers. Others complain about lack of transparency, high prices, and not receiving the results they hoped for.

Key Considerations When Evaluating ReachLocal:

• Budget: Assess whether your budget aligns with the cost of their services.
• Desired Level of Control: Decide how much control you want over your marketing, as working with an agency might mean relinquishing some direct control.
• Specific Needs: Understand which marketing services you need. If your needs are simple, a DIY approach or a specialized agency might be better.
• Transparency: Ask clear questions about reporting, pricing, and performance expectations.
• Due Diligence: Read online reviews and seek testimonials from other businesses before making a decision.

In Conclusion

ReachLocal can be a suitable option for SMBs seeking a full-service digital marketing solution, but it s crucial to weigh their offerings against other alternatives based on budget, needs, and desired control. Thoroughly evaluating customer reviews and asking specific questions about pricing and performance expectations is recommended before committing.