Websites using RTB House

Okay, let s break down RTB House with details on its overview, revenue, alternatives, pricing, and customer care.

RTB House: Overview

RTB House is a global company that provides marketing technologies, primarily focused on deep learning-powered retargeting solutions. They help businesses acquire and retain customers by showing personalized ads to users who have previously shown interest in their products or services.

Here s a summary of their key offerings:

• Retargeting: Their core service is retargeting, where they display ads to users who have visited a website, abandoned a cart, or otherwise interacted with a brand.
• Deep Learning: They leverage deep learning algorithms to analyze user behavior and create highly personalized ads. This includes:
  • Product Recommendations: Showing users products they are most likely to buy based on their browsing history.
  • Personalized Banners: Dynamically creating ad creatives that are tailored to each user.
  • Propensity Modeling: Predicting which users are most likely to convert.
• Full-Funnel Approach: While known for retargeting, RTB House also provides solutions for other stages of the marketing funnel, aiming to engage users throughout their customer journey.
• Ad Formats: They support various ad formats, including display, video, and native ads.
• Global Reach: RTB House has a presence in numerous countries and supports multiple languages.
• Focus Industries: They serve various industries, including e-commerce, travel, finance, and retail.

Revenue:

• Private Company: RTB House is a privately held company, meaning they do not publicly disclose their financial information.
• Estimated Revenue: Due to its private nature, precise revenue figures are hard to obtain. However, industry reports and estimations indicate they are a significant player in the retargeting space with substantial annual revenue, likely reaching hundreds of millions of dollars. They are often cited as one of the major players in this space.
• Growth Trajectory: They have experienced rapid growth over the years, expanding their global presence and product offerings.

Alternatives to RTB House:

There are several alternatives to RTB House, each with its own strengths and weaknesses. Here are a few prominent options:

• Criteo: A major competitor offering similar retargeting and personalization solutions. Criteo is often considered a direct comparison, known for its established position and global scale.
• AdRoll: Another popular retargeting platform focusing on ease of use and integration with various platforms. AdRoll is often considered more SMB-focused.
• Google Ads (Remarketing): Google s own remarketing tools, integrated directly within the Google Ads ecosystem. A strong option for businesses heavily invested in the Google platform.
• Facebook Ads (Retargeting): Similar to Google Ads, Facebook s retargeting tools leverage user data within the Facebook ecosystem. Good for businesses that see high engagement on Facebook and Instagram.
• Outbrain/Taboola: These native advertising platforms provide retargeting capabilities and focus on delivering personalized content recommendations. Great for reaching users through a native ad experience.
• Marin Software: A platform that offers a broader suite of marketing solutions including retargeting, bid management, and reporting. A more comprehensive marketing solution.
• The Trade Desk: A demand-side platform (DSP) that allows programmatic ad buying across various ad exchanges, including options for retargeting. A platform that offers transparency and greater control.
• Other DSPs: Many other demand-side platforms (DSPs) offer retargeting functionality, such as MediaMath, Amazon DSP, and Xandr.

Key factors to consider when choosing an alternative:

• Budget: Different platforms have different pricing models and minimum spending requirements.
• Technical Expertise: Some platforms are more complex to use than others.
• Integration: How well does the platform integrate with your existing tech stack?
• Reach: Which platforms offer the best reach for your target audience?
• Reporting & Analytics: How robust is the platform s reporting and analytics capabilities?

Pricing:

• Not Publicly Disclosed: RTB House doesn t publicly list its pricing.
• Performance-Based: They typically operate on a performance-based model, where you pay based on results like clicks or conversions (often CPA - cost per acquisition).
• Minimum Spending: There are likely minimum spending thresholds for working with RTB House.
• Customized Solutions: Pricing can vary based on the complexity of the campaign, the features used, and the volume of traffic being targeted.
• Negotiable: Pricing may be negotiable depending on the client s needs and scale.

To get accurate pricing information, you need to contact RTB House directly and discuss your specific requirements.

Customer Care Details:

• Dedicated Account Managers: RTB House typically assigns dedicated account managers to clients, offering support and guidance.
• Support Channels: They offer support via email, phone, and potentially other channels depending on your location and contract.
• Technical Documentation: They provide technical documentation and guides to assist clients with platform integration and usage.
• Training: RTB House may provide training to clients on how to effectively use their platform and achieve marketing goals.
• Global Support Teams: With a global presence, they likely have support teams located across different regions.

How to Access Customer Care:

• Contact their Sales Team: Reach out to their sales team via their website to initiate a conversation.
• Inquire During Onboarding: If you re a new client, your onboarding process will likely include details on how to access support.
• Check their Website: Their website may have specific sections for support inquiries or frequently asked questions.
• Account Manager: Your dedicated account manager will be your primary point of contact for ongoing support.

In Summary:

RTB House is a major player in the retargeting market known for its deep learning-powered personalization. While their exact financials and pricing aren t publicly available, they are a significant force in the industry. When evaluating alternatives, it is crucial to weigh budget, expertise, integration, reach, and reporting needs. Finally, customer support is generally provided through dedicated account managers and various communication channels. For specific details regarding pricing or support, it s best to contact RTB House directly.