Websites using Proxistore

Okay, let s break down Proxistore, covering its overview, revenue aspects (as much as is publicly available), alternatives, pricing, and customer care details.

Overview of Proxistore

Proxistore is a location-based advertising platform designed to drive in-store traffic for businesses. It uses data and technology to target potential customers with relevant ads based on their proximity to a physical store location. Think of it as digital advertising aimed at influencing real-world purchases.

Here s a breakdown of its core function:

• Geofencing: Proxistore utilizes geofences – virtual perimeters around specific locations (like a store).
• Targeted Ads: When a user enters a geofenced area with their smartphone, they become a potential target for ads promoting that store or related products.
• Multi-Channel: Ads can be delivered through various channels, including mobile apps, websites, and in-app advertising.
• Measurement & Analytics: The platform tracks the effectiveness of campaigns, providing data on impressions, clicks, and store visits.
• Attribution: Proxistore can help businesses understand the connection between digital ad engagement and real-world sales.

Key Features:

• Precise Location Targeting: Ability to target down to small geographic areas.
• Real-Time Bidding: Automated bidding process for ad space to maximize efficiency.
• Audience Segmentation: Ability to target specific demographics and behaviors within the location-based area.
• Campaign Management Dashboard: Centralized platform to manage and track campaigns.
• Reporting & Analytics: Provides detailed data on campaign performance and in-store visits.

Revenue (Limited Public Information)

Proxistore is a private company, so it doesn t publicly disclose specific revenue figures. However, we can infer aspects of its revenue model:

• Subscription/Service Fees: Proxistore likely charges businesses based on a subscription or service fee model, potentially tiered based on campaign volume, features used, and duration.
• Cost Per Click (CPC) or Cost Per Mille (CPM) Bidding: It s likely they use a CPC or CPM model to generate revenue through the ad placement process. Businesses can set bidding parameters, and Proxistore takes a cut of the ad spend.
• Data-Driven Value: The platform generates value by connecting ad engagement with physical store visits.

Alternatives to Proxistore

Several platforms offer similar location-based advertising capabilities. Here are some key alternatives, categorized:

• Large Tech Platforms:
  • Google Ads (with Location Targeting): Offers powerful location-based ad targeting across Google s network (Search, Maps, YouTube, etc.).
  • Meta Ads (Facebook & Instagram): Allows for geofencing and location targeting, using a large user base.
  • Apple Search Ads: Offers location targeting within the Apple App Store.
• Dedicated Location-Based Platforms:
  • PlaceIQ: Focuses on audience segmentation and location analytics.
  • Factual (now part of Foursquare): Provides location data and ad targeting capabilities.
  • Near: Uses a proprietary data intelligence platform for location-based advertising.
  • GroundTruth (formerly xAd): Specializes in location-based marketing and mobile advertising.
  • Adsquare: Offers a location-based DSP for programmatic advertising.
• Specialized Platforms:
  • Retail-Focused Platforms: Depending on the business type, platforms specific to retail, restaurants, or other industries may offer integrated location-based advertising features.
  • SMS-Based Platforms: Some location-based marketing can be done via SMS when a user is within a specific range.

Choosing an Alternative:

The best alternative depends on:

• Your Budget: Different platforms have different pricing structures.
• Reach & Audience: Consider the audience demographics on each platform.
• Specific Targeting Needs: Consider unique business needs for geofencing, audiences, and ad formats.
• Ease of Use: Some platforms are more user-friendly than others.
• Desired Channels: Which channels (mobile apps, websites, social media, etc.) are most important to your business?

Pricing (Generally Based on Consumption)

Proxistore, like most similar platforms, uses a flexible pricing model, meaning:

• No Fixed Price: There s no one-size-fits-all price.
• Cost is Campaign-Dependent: The cost is directly linked to:
  • Geographic Area: Target area s size and granularity.
  • Audience Size: The number of potential targets within the geofenced area.
  • Ad Frequency: How often your ads are shown to users.
  • Duration of Campaign: How long your campaign runs.
  • Bidding Strategy: Whether you re bidding for impressions or clicks.
• Minimum Budget: Platforms often require a minimum budget to start.
• Free Trial: There might be a free trial option for testing.

Typical Pricing Components:

• Platform Fees: A monthly or setup fee to access the platform.
• Ad Spend: Bidding budget for ad placement.
• Service Fees: Some platforms might charge extra for assistance in campaign setup or optimization.
• Data Fees: Occasionally, certain enhanced data features might have an additional cost.

Customer Care Details

Specific customer care details for Proxistore are not widely published, which is typical of many private companies. However, based on industry standards, you can expect:

• Dedicated Account Managers: For larger clients, a dedicated account manager might be assigned to assist with campaign setup, management, and support.
• Online Knowledge Base/Help Center: The platform likely provides a knowledge base with articles, FAQs, and tutorials.
• Email Support: Email support is a common method for addressing general inquiries and resolving issues.
• Phone Support: Phone support might be available, especially for premium clients, though it s not always guaranteed.
• Training & Onboarding: The platform should offer training and onboarding resources to help users get started and make the most out of the platform.
• Community Forums: Some platforms have forums or online communities where users can share tips and best practices.

How to Find Specific Support Info:

• Visit the Official Website: Look for a Contact Us, Support, or Help section.
• Request a Demo: Ask about support options when requesting a demo.
• Check Third-Party Review Sites: Some reviews might mention customer support experiences.

In Conclusion:

Proxistore is a location-based advertising platform focused on driving in-store visits. It uses geofencing and targeting to reach potential customers. Its pricing varies based on usage, and you ll likely find similar features on major ad platforms like Google and Meta, as well as other specialized location-based advertising platforms.

To get more specific information, contact Proxistore directly through their website or request a demo.