Websites using Proximic

Okay, let s break down Proximic by Comscore, covering its overview, revenue (as best as publicly available), alternatives, pricing considerations, and customer care aspects.

What is Proximic by Comscore?

Proximic by Comscore is a leading provider of contextual intelligence solutions for digital advertising. It helps advertisers target their campaigns to reach the right audience in the right context. It offers a range of capabilities and features which are based on AI and Natural Language Processing (NLP).

Here s a more detailed breakdown:

• Core Function: Contextual targeting. Instead of relying solely on cookies or user profiles (which are facing increasing privacy restrictions), Proximic analyzes the content of a webpage or app to determine its relevance to a specific ad.
• How it Works: Proximic s technology crawls and analyzes web pages, classifying them into various categories and segments. It uses natural language processing (NLP) and machine learning (ML) to understand the meaning and intent of the content.

• Key Features/Offerings:

  • Contextual Targeting: Target ads based on the content of the page (e.g., targeting ads for hiking boots on a webpage about hiking trails).
  • Brand Safety: Avoid placing ads on websites with inappropriate or offensive content.
  • Contextual Customization: Create custom contextual categories for your business or niche using keywords or brand details.
  • Audience Intelligence: Use the contextual insights to understand your target audience better and refine your overall advertising strategy.
  • Pre-Bid Integrations: Integrates with major DSPs (Demand-Side Platforms) to enable contextual targeting in real-time bidding environments.
  • Keyword Targeting: Target advertising using keyword analysis of the page content.
  • Contextual Segments: Pre-defined categories and segments based on popular topics and interests.

Revenue Information

• Publicly Available Data: Comscore is a publicly traded company (SCOR). You can find their overall revenue figures in their quarterly and annual reports filed with the SEC. However, Comscore does not break out the revenue specifically for Proximic as a separate line item. It s typically included within their broader advertising or media solutions revenue segments.
• Estimates/Industry Insights: While a precise number isn t publicly available, based on Comscore s overall market position and the growth of contextual advertising, Proximic likely contributes a significant portion to Comscore s advertising-related revenue. Industry reports on contextual advertising market size and growth can give you a general sense of the scale.

Alternatives to Proximic

The contextual advertising space is competitive. Here are some key alternatives:

• IAS (Integral Ad Science): Offers contextual targeting, brand safety, and ad fraud detection.
• Grapeshot (Oracle Contextual Intelligence): Acquired by Oracle, provides contextual intelligence solutions for targeting and brand safety.
• Peer39: Focuses on contextual data and targeting, offering a wide range of categories and segments.
• GumGum: Known for its computer vision technology, allowing it to understand images and videos in addition to text.
• Captify: Uses search data to inform contextual targeting strategies.
• Seedtag: AI-powered contextual advertising.
• Adelaide Metrics: Focusing on attention-based contextual targeting.

Pricing

• No Standard Public Pricing: Proximic (and its competitors) typically do not publish fixed price lists.
• Factors Influencing Price:
  • Scale of Usage: The volume of ad impressions you ll be serving.
  • Specific Features: Whether you re using standard contextual categories, custom categories, brand safety filters, etc.
  • Integration Method: How you re integrating Proximic (e.g., direct integration vs. through a DSP).
  • Contract Terms: The length of the contract and payment terms.
• Common Pricing Models:
  • CPM (Cost Per Mille/Thousand Impressions): You pay a certain amount for every thousand ad impressions that are served using Proximic s contextual targeting. This is the most common model.
  • Subscription/License Fee: A fixed fee for access to Proximic s platform and data, often based on the features and data usage included.
  • Hybrid Model: A combination of a subscription fee and CPM charges.
• How to Get a Quote: The best way to get an accurate price is to contact Comscore directly and discuss your specific needs and requirements. Be prepared to provide information about your campaign goals, target audience, and anticipated ad spend.

Customer Care/Support

• Comscore s Reputation: Comscore generally has a mixed reputation for customer support. Some clients report positive experiences, while others have noted challenges. It s worth doing your own research and checking reviews from other users.
• Typical Support Channels:
  • Dedicated Account Managers: Larger clients typically receive a dedicated account manager who serves as their primary point of contact.
  • Online Documentation/Knowledge Base: Comscore likely provides online resources, including documentation, FAQs, and tutorials.
  • Email Support: A standard channel for submitting support requests.
  • Phone Support: May be available, especially for critical issues.
• Key Considerations for Customer Care:
  • Implementation Support: How much assistance will they provide with integrating Proximic into your ad tech stack?
  • Training: Do they offer training on how to effectively use the platform?
  • Responsiveness: How quickly do they respond to support requests?
  • Issue Resolution: How effectively do they resolve technical issues and answer questions?
• Due Diligence: Before committing to Proximic, ask about their customer support processes and service level agreements (SLAs). See if you can speak to existing customers to get their feedback.

In summary: Proximic by Comscore is a valuable tool for contextual advertising, offering solutions for targeting, brand safety, and audience intelligence. While precise revenue figures are not public, it s a significant part of Comscore s overall advertising offerings. Carefully evaluate your needs, compare it to alternatives, and thoroughly investigate their pricing and customer support before making a decision.