Websites using Postcardmania

Okay, let s break down PostcardMania, covering its overview, revenue, alternatives, pricing, and customer care.

PostcardMania: Overview

PostcardMania is a marketing company specializing in direct mail marketing, particularly postcards. They offer a comprehensive suite of services, from design and printing to mailing list acquisition and tracking. They target small and medium-sized businesses (SMBs) across various industries, emphasizing lead generation and customer acquisition through direct mail campaigns.

Key Features and Services:

• Postcard Design: They have in-house designers who create custom postcard designs or offer templates to choose from. They emphasize visually appealing and targeted designs.
• Printing: They handle the printing of postcards, brochures, flyers, and other marketing materials.
• Mailing Lists: They provide mailing list services, including targeted lists based on demographics, geography, and other criteria. They offer both consumer and business mailing lists.
• Direct Mail Services: They manage the entire mailing process, including addressing, sorting, and postage.
• Tracking and Analytics: They offer tools to track the performance of direct mail campaigns, such as call tracking, landing page integration, and QR code tracking.
• Website Design & Development: They expanded their services to include website design and development.
• Email Marketing: They also offer email marketing services.
• Marketing Automation: They offer marketing automation tools to help businesses nurture leads and automate marketing tasks.

Revenue

• PostcardMania is a privately held company, so exact revenue figures are not publicly available. However, based on estimates and reports, it s believed to generate tens of millions of dollars annually. They claim to have helped over 100,000 businesses.

Alternatives to PostcardMania

Here s a list of PostcardMania alternatives, categorized for easier understanding:

• Direct Mail Marketing Companies (Full Service):

  • Vistaprint: A well-known printing and marketing services company that also offers direct mail solutions. Good for smaller projects and budget-conscious businesses.
  • Moo: Known for high-quality printing and design, suitable for businesses prioritizing aesthetics.
  • Overnight Prints: A popular option for fast turnaround times and competitive pricing.
  • Modern Postcard: Focuses on visually stunning and impactful postcard designs.
  • Lettershop.com: Large-scale direct mail services with a variety of options
  • Compu-mail: Offers similar services to PostcardMania, including list acquisition, design, and printing.
  • Taradel: Specializes in helping small businesses with direct mail and digital marketing.
  • Every Door Direct Mail (EDDM) from USPS: A cost-effective option for mailing to entire postal routes without needing specific addresses. (Requires more DIY effort).

• Print and Mail API services:

  • Lob: A Print and Mail API for automating direct mail campaigns. Good for integrating direct mail into existing workflows.
  • Postal.io: A direct mail automation platform focused on sending personalized gifts and direct mail.

• DIY/Hybrid Options:

  • If you re comfortable with design, printing, and mailing yourself, you can use online printing services (like FedEx Office, Staples Print & Marketing Services, or local print shops) and manage your own mailing lists. This requires more effort but can be more cost-effective for smaller campaigns.
  • Canva: For designing postcards.

Pricing

PostcardMania s pricing is customized based on the scope of the project, including the quantity of postcards, design complexity, mailing list targeting, and additional services.

• No fixed, public pricing: They typically provide quotes based on individual project requirements.

• Factors Affecting Price:

  • Quantity: The more postcards you order, the lower the per-piece cost.
  • Design: Custom designs are more expensive than using pre-made templates.
  • Paper Stock: Thicker, higher-quality paper stocks will increase the price.
  • Mailing List: Targeted mailing lists are more expensive than general lists.
  • Postage: Postage costs are a significant factor and depend on the size, weight, and mailing class.
  • Additional Services: Services like variable data printing, addressing, and tracking will add to the cost.

• General Expectations:

  • Expect to pay significantly more for a full-service campaign (design, printing, list, mailing) compared to just printing postcards. Prices can range from a few hundred dollars for a very small campaign to several thousand dollars or more for larger, more targeted campaigns.

Customer Care Details

• Contact Methods:

  • Phone: They have a customer service phone number listed on their website.
  • Email: They have contact forms on their website.
  • Live Chat: They may offer live chat on their website.
  • Online Resources: They have a blog, case studies, and other resources on their website.

• Customer Service Reputation:

  • Customer reviews are mixed. Some customers praise their design expertise and results-driven approach. Others report issues with communication, pricing transparency, and fulfillment errors. It s essential to read reviews and get detailed quotes before committing to a project.

Key Considerations When Choosing PostcardMania (or an Alternative):

• Budget: Direct mail can be expensive, so set a clear budget beforehand.
• Target Audience: Define your target audience precisely to ensure effective mailing list targeting.
• Design Quality: Invest in a professional and visually appealing design to capture attention.
• Tracking and Analytics: Use tracking tools to measure the success of your campaign and make adjustments as needed.
• Reputation: Research the company s reputation and read customer reviews before committing to a project.
• Contract Terms: Review contract terms and understand cancellation policies.

In conclusion, PostcardMania is a well-established direct mail marketing company with a wide range of services. However, it s important to compare their pricing, services, and customer reviews with those of their competitors to make the best choice for your specific needs. Good luck!