Websites using Pixlee TurnTo

Okay, let s break down Pixlee TurnTo, covering its overview, revenue, alternatives, pricing, and customer care details.

Pixlee TurnTo: An Overview

Pixlee TurnTo (often referred to as simply Pixlee or TurnTo after their merger) is a visual marketing platform that focuses on user-generated content (UGC) and social proof. It helps brands collect, curate, and display authentic content from their customers across various touchpoints, including websites, emails, and social media.

Key Features & Functionality:

• UGC Collection: Gathers photos, videos, and reviews from various sources (social media, direct uploads, emails).
• Content Curation: Allows brands to moderate, filter, and approve user content.
• Visual Merchandising: Enables embedding UGC galleries into websites, product pages, and other digital assets.
• Influencer Marketing: Provides tools for identifying, managing, and tracking influencer partnerships.
• Reviews & Ratings: Collects and displays product reviews, ratings, and Q&A.
• Reporting & Analytics: Offers insights into content performance, customer engagement, and campaign ROI.
• Shoppable UGC: Allows customers to click on product images in UGC and directly add them to their cart.
• AI-Powered Automation: Leverages AI to help with content tagging, selection, and dynamic display.

Value Proposition:

Pixlee TurnTo positions itself as a tool that:

• Builds Trust & Authenticity: Showcasing real customer experiences increases credibility and engagement.
• Drives Conversions: Utilizing UGC on product pages and marketing materials can lead to higher conversion rates.
• Enhances Customer Engagement: Fosters a sense of community and encourages interactions with the brand.
• Saves Time & Resources: Automates the process of finding, managing, and publishing user-generated content.
• Provides Valuable Insights: Allows brands to understand customer preferences, behaviors, and sentiments.

Revenue & Company Information:

• Acquisition: Pixlee was acquired by TurnTo in 2021, forming Pixlee TurnTo. Both were already established players in the UGC and customer review space.
• Revenue: As a privately held company, Pixlee TurnTo does not publicly disclose its exact revenue figures. However, industry estimates suggest they are a major player in the visual marketing and UGC space with revenues in the tens of millions annually.
• Funding: Both companies had raised significant funding prior to the acquisition, indicating strong investor confidence in their potential.
• Clients: Pixlee TurnTo boasts a wide range of customers, from small to large brands across multiple industries (e.g., fashion, beauty, retail, travel, consumer goods).

Alternatives to Pixlee TurnTo:

Here are some notable alternatives, with a brief description of their focus:

• Yotpo: A comprehensive platform that handles UGC, reviews, loyalty programs, and SMS marketing. Known for its strong focus on e-commerce.
• Bazaarvoice: Primarily known for its review and ratings solutions but has expanded into visual UGC. Widely used by larger enterprises.
• Okendo: Specializes in reviews and ratings with a growing emphasis on UGC and marketing. Popular in the Shopify ecosystem.
• Stackla: Focuses on content discovery, curation, and display across various channels. Strong emphasis on visual content.
• Curalate: Concentrates on shoppable social media content and visual commerce.
• PowerReviews: Similar to Bazaarvoice, known for its reviews and ratings but also provides a UGC platform.
• Social Native: Offers a comprehensive influencer and UGC marketing platform with AI-powered features.

Pricing:

• Subscription-Based Model: Pixlee TurnTo operates on a subscription-based pricing model, meaning you pay a recurring fee to use the platform.
• Custom Pricing: Exact pricing is not publicly available and depends heavily on:
  • Brand Size & Needs: Small businesses will pay less than large enterprises with extensive requirements.
  • Feature Set: The number of features you need to use will impact costs.
  • Content Volume: The quantity of user content to manage can affect pricing tiers.
  • Support Levels: Different support tiers may have different associated costs.
• Enterprise Focus: Pixlee TurnTo tends to focus on mid-market and enterprise clients, so its pricing often reflects this.
• Request a Quote: You ll typically need to contact Pixlee TurnTo directly to get a customized price quote.

Customer Care:

• Multiple Channels: Pixlee TurnTo provides customer care through various channels, including:
  • Email Support: For standard requests and general inquiries.
  • Phone Support: For direct assistance and troubleshooting.
  • Dedicated Account Managers: Larger clients often receive a dedicated account manager for personalized support.
  • Online Knowledge Base: Access to documentation, FAQs, and guides for self-help.
  • Training and Onboarding: Support during the initial setup and platform adoption.
• Support Tiers: The level of support may vary based on your subscription plan. Higher-tier plans often include faster response times and more dedicated support.
• User Reviews: While generally positive, some user reviews suggest that response times from customer service can vary depending on the complexity of the request.

Summary:

Pixlee TurnTo is a robust platform for brands seeking to leverage the power of user-generated content and social proof. Its combination of UGC management, reviews, influencer marketing, and visual merchandising capabilities makes it a valuable tool for businesses of various sizes. However, its pricing is typically custom and geared towards mid-market to enterprise companies. Therefore, smaller businesses may want to explore more cost-effective alternatives. Before committing, it s best to request a demo and a custom quote from Pixlee TurnTo to understand exactly how it will meet your specific needs and budget.