Websites using Piximedia

Okay, let s break down Piximedia, focusing on the areas you asked about: overview, revenue, alternatives, pricing, and customer care.

Piximedia Overview

Piximedia is a digital advertising technology company specializing in performance-based video advertising. They provide a platform and services that connect advertisers with publishers, aiming to maximize campaign performance and ROI. Here s a more detailed look at their key areas:

• Focus on Video Advertising: They are heavily invested in video formats, recognizing the growing importance of video content in the digital marketing landscape. This includes various video ad types like pre-roll, mid-roll, and out-stream.
• Performance-Driven: Piximedia emphasizes delivering measurable results for their advertisers. They utilize algorithms and data to optimize ad placement and targeting, focusing on metrics like viewability, completion rates, and conversions.
• Programmatic Platform: They offer a programmatic advertising platform, which automates the buying and selling of ad space, allowing for real-time bidding and targeting.
• Global Reach: Piximedia works with a network of publishers and advertisers across the globe.
• Technology & Data: They leverage technology and data analytics to help advertisers target specific audiences, measure campaign effectiveness, and achieve their marketing goals.
• Types of Services: Piximedia typically provides services such as:
  • Video Ad Serving & Distribution: Managing where and when video ads appear.
  • Programmatic Buying: Automating the purchasing of ad space.
  • Audience Targeting: Refining who sees the ads.
  • Performance Measurement & Optimization: Tracking and enhancing campaign results.
  • Creative Solutions: Supporting ad creative development in some cases.

Revenue

• Privately Held: Piximedia is a privately held company, so they do not publicly disclose their revenue figures.
• Estimated Revenue: It s very challenging to pinpoint exact revenue without public reports. Industry estimates typically place them within a range of $10-50 million in annual revenue, but this is an approximate figure and could vary significantly. Revenue would depend on their success in ad campaigns run and the number of their clients.
• Revenue Model: Their revenue primarily comes from:
  • Percentage of Ad Spend: They often take a percentage of the advertising budget spent through their platform.
  • Technology Licensing: They might license their technology to other companies.
  • Managed Services: They likely charge fees for their managed services around campaign setup, optimization, and reporting.

Alternatives to Piximedia

There are numerous companies in the digital video advertising space, making the landscape quite competitive. Here are some prominent alternatives:

• Large DSPs (Demand-Side Platforms):

  • Google Ads (DV360): Google s platform offers a wide range of advertising options, including video.
  • The Trade Desk: A leading independent DSP known for its sophisticated targeting and optimization capabilities.
  • Amazon DSP: Provides access to Amazon s audience data and inventory.
  • Adobe Advertising Cloud: An enterprise-level advertising platform.

• Specialized Video Advertising Platforms:

  • SpotX (now part of Magnite): A popular platform focused on video and connected TV advertising.
  • Adform: A global ad tech platform with strong video capabilities.
  • BrightRoll (now Yahoo Ad Manager): Yahoo s platform with video ad solutions.
  • Index Exchange (IX): A global advertising exchange that offers premium video inventory.

• Social Media Video Advertising:

  • Facebook/Meta Ads: Video ads on Facebook, Instagram, and other Meta platforms.
  • YouTube Advertising: Video ads on YouTube.
  • TikTok Ads: Video ads on the rapidly growing TikTok platform.

• Smaller, Niche Platforms: There are many other smaller platforms specializing in specific types of video advertising. The exact alternatives will depend on the particular needs of the advertiser.

Pricing

• Variable Pricing: Piximedia s pricing is likely variable and depends on a multitude of factors, including:
  • Ad Spend: They often use a percentage-based model, charging a fee on the total ad spend.
  • Service Level: The pricing is also dependent on the level of service the client requires. A fully managed service will be more expensive than a self-serve account.
  • Campaign Complexity: More complex and targeted campaigns might involve higher costs.
  • Volume: Larger ad budgets may result in better rates.
• Negotiation: Pricing is often negotiated between Piximedia and the advertiser.
• Transparency: Like many ad-tech platforms, understanding their fee structure can sometimes be difficult for advertisers.

Customer Care Details

• Account Managers: Piximedia typically provides dedicated account managers to their clients. The account managers helps set up, monitor, and optimise ad campaigns, plus serve as a point of contact.
• Support Channels: They likely offer support via:
  • Email:
  • Phone:
  • Ticketing System: For submitting and tracking support requests
  • Help Documentation: Self-help resources are likely available, although the quality and depth of this will vary.
• Custom Solutions: They probably provide tailored solutions and consulting for specific campaign needs.
• Customer Reviews: Reviews and feedback on customer service are often mixed, as is typical for many ad tech companies. The responsiveness and helpfulness will vary based on the individual clients.

In Summary

Piximedia is a player in the performance-based video advertising space. They offer a programmatic platform and services that connect advertisers with publishers. While exact financial details are not public, they are competing in a crowded market with strong alternatives. Their pricing is often based on a percentage of ad spend and varies by service level. Customer support is generally delivered through account managers and support channels, though experiences may vary.

If you need more specific information, I recommend:

• Contacting Piximedia directly: For pricing details, a demo, or specific questions.
• Reading reviews from other users: Check out sites like G2, Capterra, etc. to get an idea of customer experiences.
• Considering your specific advertising goals: This will help you determine if Piximedia or a competitor better aligns with your needs.