Websites using Phlox

Okay, let s break down Phlox, covering its overview, revenue (though it s tricky to pin down exact figures), alternatives, pricing, and customer care.

Phlox Overview

Phlox is a popular, multipurpose WordPress theme known for its versatility, pre-built demos, and extensive customization options. Here s a more detailed look:

• Key Features:

  • Multipurpose: Suitable for a wide range of websites, from blogs and portfolios to business sites and online stores.
  • Pre-Built Demos: Offers a large library of professionally designed demos that can be imported with a few clicks, providing a great starting point.
  • Elementor Integration: Built to work seamlessly with the Elementor page builder, a popular drag-and-drop visual editor, making customization easy for users of all skill levels.
  • Customization Options: Provides a wide array of options to customize fonts, colors, layouts, headers, footers, and much more.
  • Responsive Design: Ensures websites look great on all devices, from desktops to smartphones.
  • Performance Optimized: Designed to be lightweight and fast-loading, contributing to a better user experience and improved SEO.
  • WooCommerce Compatible: Offers full support for WooCommerce, allowing users to easily set up and manage online stores.
  • Regular Updates: The theme is regularly updated with new features, bug fixes, and compatibility improvements.

• Target Audience:

  • WordPress users looking for a flexible theme that can be used for a variety of purposes.
  • Beginners who need a theme that s easy to use and customize without coding.
  • Experienced developers who need a robust theme with advanced features and flexibility.
  • Businesses and individuals wanting a professionally looking website without breaking the bank.

• Strengths:

  • Wide range of options for customization.
  • Large library of pre-built demos for quick setup.
  • User-friendly interface with drag-and-drop editing via Elementor.
  • Good performance and responsiveness.
  • Regular updates and active development.

• Weaknesses:

  • The vast array of features and options can sometimes feel overwhelming to beginners.
  • Some users may find the sheer number of features unnecessary.
  • Can sometimes feel like bloatware compared to more minimalistic themes, especially with multiple plugins bundled.

Phlox Revenue

• Private Company: Phlox is developed by the company Averta which is private and as such, does not publicly release their revenue figures.
• ThemeForest Marketplace: Phlox is primarily sold through the Envato Market s ThemeForest marketplace.
• Revenue Estimates: It s difficult to give an exact revenue number, but we can infer based on:
  • Sales on ThemeForest: Phlox has achieved a very high number of sales on ThemeForest. Its sales badge indicates thousands of sales.
  • Pricing Tiers: They offer a single license model with free access to updates within the lifetime period of the license.
  • Market Share: As a very popular multipurpose theme, Phlox likely generates a significant revenue for its developers.

It is safe to assume that Phlox generates a very solid 6 to 7 figure income annually for the developers. However, without direct access to their financial data, it is impossible to know the precise revenue.

Alternatives to Phlox

Here are some popular alternatives to Phlox, categorized by their strengths:

• Similar Multipurpose Themes (Offering Variety and Customization):
  • Astra: A very lightweight and fast theme known for its flexibility and integration with page builders. Often recommended for speed and optimization.
  • OceanWP: Another highly versatile theme with lots of customization options and a large community.
  • GeneratePress: Focuses on performance and clean code, offering a solid base for all types of websites.
  • Divi: A theme and page builder from Elegant Themes. Provides a highly visual, drag-and-drop experience.
  • Avada: Another top-selling multipurpose theme, packed with features and pre-built content.
• Performance-Focused Themes (Prioritizing Speed and Minimalism):
  • Kadence: A modern theme that prioritizes speed and ease of use, offering a wide range of customization.
  • Neve: Another fast and lightweight theme designed to work with various page builders.
  • Blocksy: A modern and performant theme that offers a lot of flexibility.
• Specific-Purpose Themes (Catering to Niche Needs):
  • StudioPress (Genesis Framework): For users needing a secure, fast, and well-coded base, often used for blogs and business sites.
  • Enfold: A premium theme known for its design and customizability.
  • Newspaper: Designed for news and magazine websites.

Pricing

Phlox is sold as a premium WordPress theme with a one-time purchase on ThemeForest.

• Standard License (Regular License): Typically priced around $59 USD (price may fluctuate). This gives you a license to use the theme on one website.
• Extended License: This is for situations where you are using the theme in a project you are selling or giving away. It is priced at a more expensive one time fee.

Updates and Support:

• The license usually includes free access to updates and support for a defined period.
• Ongoing updates provide access to new features and bug fixes.
• After the initial period, you may need to renew your license for continued support and updates.

Customer Care

• ThemeForest Support: The primary support for Phlox is usually provided through the ThemeForest support system, which is based on a ticketing system.
• Documentation: Phlox offers comprehensive online documentation that covers all features of the theme.
• Community Forums: There is a large community of Phlox users that can be a great resource for getting help or answers to common questions.
• Video Tutorials: They typically offer video tutorials for the theme, which can assist users with setup and customization.

Key Takeaways

• Phlox is a feature-rich, multipurpose theme. Great for those needing flexibility and lots of options.
• Revenue is substantial but not public. Due to its popularity, it likely generates significant income for Averta.
• Consider alternatives based on your specific needs. If performance is your top priority, other options may be better.
• It s purchased through ThemeForest with a one-time fee and generally includes a support period.
• Support is offered primarily through ThemeForest s ticketing system.

If you have any specific questions about Phlox or would like to compare it to other themes based on particular criteria, feel free to ask!