Websites using Perthnow

Let s break down PerthNow, a prominent online news platform in Western Australia, covering the aspects you requested: overview, revenue (or business model), alternatives, pricing (primarily for advertisers), and customer care.

PerthNow Overview:

• What it is: PerthNow is a major online news website and digital platform serving Perth and Western Australia. It s owned by News Corp Australia, a subsidiary of News Corporation (global media conglomerate owned by Rupert Murdoch).
• Focus: It focuses on delivering local news relevant to Perth and WA, but also includes national and international news, sports, business, entertainment, lifestyle, and opinion pieces. Think of it as a digital-first news source covering a broad range of topics.
• Content Style: PerthNow generally adopts a fast-paced, accessible, and often tabloid-style approach to news. It aims for wide appeal and often prioritizes breaking news, human-interest stories, crime, and community events. It s known for its engaging headlines and use of multimedia (photos, videos).
• Platform: Primarily accessed through its website (www.perthnow.com.au) and mobile app. They also have a strong presence on social media platforms like Facebook and Twitter.
• Target Audience: Broad Perth and Western Australian population seeking easily digestible news and information.

Revenue (Business Model):

Like most online news websites, PerthNow operates on a primarily advertising-driven revenue model. Here s how they likely generate revenue:

• Digital Advertising: This is the main source of revenue. They sell various types of digital advertising space on their website and app:
  • Display Advertising (Banner Ads): Standard banner ads in various sizes and placements across the website.
  • Native Advertising/Sponsored Content: Advertisements designed to look like editorial content, often labeled as Sponsored or Partner Content.
  • Video Advertising: Pre-roll, mid-roll, and post-roll video ads that play before, during, or after video content.
  • Classified Advertising: Sections for job listings, real estate, cars, etc., though likely less prominent than in traditional newspapers.
  • Programmatic Advertising: Using automated systems to buy and sell ad space in real-time auctions, optimizing ad placement and targeting.
• Data and Analytics: They can leverage user data and analytics (collected through website usage, cookies, etc.) to offer more targeted advertising and potentially sell aggregated, anonymized data to advertisers (while adhering to privacy regulations).
• Subscriptions/Memberships (Less Likely as Primary Revenue): While News Corp does have paywalls for some of its other publications (like The Australian), PerthNow is generally free to access. It s less likely they rely heavily on direct reader subscriptions for revenue, focusing instead on maximizing audience reach for advertising. However, they might have premium features or exclusive content in the future that could be subscription-based.
• Content Syndication/Partnerships: Potentially, they could syndicate their content to other platforms or partner with other businesses for revenue sharing, but advertising remains the core.

Alternatives to PerthNow:

Perth has a competitive media landscape. Here are key alternatives for news and information:

• Direct Competitors (Online News in Perth):
  • The West Australian (WA News): Owned by Seven West Media. This is the traditional newspaper for Perth, with a strong online presence at www.wanes.com.au. Often seen as slightly more traditional and potentially more in-depth in some areas than PerthNow.
  • WAToday: Owned by Nine Entertainment Co. Another major online news source in Perth, part of the broader Nine network. www.watoday.com.au.
  • ABC Perth: Australian Broadcasting Corporation s Perth branch (www.abc.net.au/perth/). Public broadcaster, known for impartiality and in-depth reporting. Covers radio, TV, and online news.
  • Community News: Local newspapers and websites focused on hyper-local community news across Perth suburbs. (e.g., Joondalup Times, Canning Times, etc.)
  • 6PR 882: Perth radio station with a strong news focus. (www.6pr.com.au) Also has online news content.
• Broader News Aggregators & National/International Sources:
  • Google News, Apple News: Aggregators that pull news from various sources, including PerthNow and its competitors.
  • National Australian News Sites: Sites like news.com.au (also News Corp), The Sydney Morning Herald, The Age, The Guardian Australia, etc., while not Perth-specific, cover national and international news relevant to Australians and often have WA-related stories.
  • International News Outlets: For global news, options are vast (BBC, CNN, Reuters, etc.).
• Social Media: Facebook, Twitter, etc., can be sources of news, but reliability and context can vary.

Pricing (Primarily for Advertisers):

PerthNow s advertising pricing is not publicly listed in a simple rate card. Like most digital advertising, pricing is variable and depends on several factors:

• Ad Placement and Size: Premium placements (homepage, top of articles, larger ad sizes) will cost more.
• Ad Format: Display ads, video ads, native advertising, sponsorships – each has different pricing structures.
• Targeting: More specific audience targeting (demographics, interests, location) may impact pricing.
• Campaign Duration and Volume: Longer campaigns or larger ad volumes might attract discounts.
• Time of Year/Demand: Peak advertising periods might have higher rates.
• Negotiation: Advertising rates are often negotiable, especially for larger advertisers or agencies.

To get specific pricing for advertising on PerthNow, you would need to contact their advertising sales team directly. You can usually find contact information for advertising or sales on the Contact Us or Advertise With Us sections of the PerthNow website. Look for terms like Commercial Partnerships, Advertising Enquiries, or similar.

Customer Care:

Customer care for PerthNow can be approached from two angles: readers and advertisers.

• Reader Customer Care:
  • Contact Us Page: PerthNow should have a Contact Us or Feedback section on their website. This is the primary point of contact for general inquiries, feedback, story tips, corrections, etc. You ll likely find:
    • Email Addresses: For news desk, editorial inquiries, technical issues, general feedback.
    • Phone Numbers (Less Common but possible): Less likely for general readers, but might be for specific departments.
    • Online Forms: For submitting news tips, reporting errors, or general inquiries.
    • Social Media: While not formal customer care, you can often contact them via direct message on platforms like Twitter or Facebook.
  • Corrections Policy: Reputable news outlets should have a corrections policy. Look for information on how to report factual errors in articles and how they handle corrections.
• Advertiser Customer Care:
  • Dedicated Sales/Advertising Team: They will have a dedicated sales team to assist advertisers with campaign planning, pricing, ad creative specifications, reporting, and general account management.
  • Account Managers: For larger advertisers, they may assign dedicated account managers to provide ongoing support.
  • Contact Details (Advertising/Commercial): As mentioned in Pricing, look for Advertise With Us or similar sections on the website to find contact details for the advertising team.

In summary, PerthNow is a major digital news source in Perth, driven by advertising revenue. It faces competition from other online news sites, traditional media, and broader digital news consumption habits. For advertising pricing, direct contact is necessary. Customer care options are available for both readers and advertisers through their website contact sections.