Websites using Perfectmarket

Okay, let s break down PerfectMarket, covering its overview, revenue (though exact figures are usually private), alternatives, pricing, and customer care details.

PerfectMarket Overview

PerfectMarket is a software platform specializing in digital advertising operations and data management for media companies. They provide tools and solutions to help publishers, broadcasters, and other media organizations streamline their ad operations, optimize ad revenue, and manage their first-party data.

Here s a more detailed look at what they typically offer:

• Ad Operations Automation: Automates tasks like trafficking, reporting, and billing, reducing manual effort and errors.
• Ad Revenue Optimization: Helps publishers analyze ad performance, identify opportunities for yield improvement, and optimize ad placements.
• Data Management Platform (DMP): Enables media companies to collect, organize, and activate their first-party data for targeted advertising.
• Cross-Platform Support: Works across various channels, including web, mobile, and connected TV (CTV).
• Workflow Management: Provides tools for managing ad campaigns from start to finish, fostering team collaboration.
• Analytics & Reporting: Offers insights into ad performance through dashboards and reports, helping make data-driven decisions.
• Integration Capabilities: Integrates with various ad servers, exchanges, and other advertising technology platforms.

Target Audience:

PerfectMarket primarily caters to:

• Publishers: Digital news sites, blogs, online magazines
• Broadcasters: TV and radio stations with a digital presence
• Media Groups: Organizations that own multiple media properties
• Content Creators: Those who rely heavily on digital advertising

Revenue

• Private Information: PerfectMarket is a privately held company, so they do not publicly disclose their revenue figures. It s difficult to provide exact figures.
• Revenue Model: Their revenue primarily comes from software subscriptions paid by their clients (media companies).
• Growth: Based on industry trends and the demand for adtech solutions, it s likely PerfectMarket is a company experiencing growth.

Alternatives to PerfectMarket

The digital advertising technology space is competitive. Here are some notable alternatives to PerfectMarket:

• Google Ad Manager (GAM): A comprehensive ad server and management platform used by many publishers. It includes features like header bidding, reporting, and programmatic access. Good for large organizations with higher volumes.
• Magnite (formerly Rubicon Project and Telaria): A large, independent SSP offering a wide range of features including header bidding, programmatic direct, and CTV solutions. Suits large organizations looking for an enterprise solution.
• Xandr (formerly AppNexus): Offers a DSP, SSP, and data management tools, focusing on programmatic advertising solutions and enterprise scalability. Suitable for large, sophisticated media companies and advertising agencies.
• FreeWheel: Specializes in video advertising solutions, particularly for broadcasters and premium video publishers.
• PubMatic: An independent SSP that focuses on programmatic advertising solutions, offering features like header bidding, private marketplace, and reporting. Suited for medium and large publishers looking for advanced programmatic capabilities.
• SpringServe: A video ad serving platform that helps publishers manage, optimize and monetize their video inventory.
• Admiral: A comprehensive adblock recovery solution that allows publishers to monetize traffic blocked by adblockers.
• Kevel: API-first platform for creating custom ad servers, with emphasis on flexibility.

Choosing an Alternative: The best alternative depends on your specific needs, such as:

• Company size: Small publishers may find smaller, more cost-effective options suitable, while large enterprises may require advanced enterprise-grade platforms.
• Type of inventory: Video publishers need solutions tailored for video ads (like FreeWheel or SpringServe), while those primarily working with display need platforms with robust header bidding and other display-specific functionalities (like Google Ad Manager or Magnite).
• Budget: Some platforms have higher costs, especially when they offer very robust, enterprise solutions.
• Specific feature set: Some platforms are more focused on data management, others on advanced analytics, or specific formats.
• Ease of use: Small businesses may need solutions that are easier to set up and use without an expert ad ops team.

Pricing

• Subscription-Based: PerfectMarket, like most SaaS platforms, operates on a subscription-based model. Clients pay recurring fees, often monthly or annually, based on their usage (e.g., ad impressions, data volume).
• Tiered Pricing: Pricing is usually tiered, with different packages offering varying levels of features and support.
• Custom Quotes: Large media companies with complex requirements often negotiate custom contracts and pricing with PerfectMarket.
• Cost Factors: Factors influencing cost include ad volume, number of users, storage needs, level of technical support, and the range of features included.
• No Public Price List: You ll likely need to contact their sales team to get a specific quote, as exact pricing is not publicly available.

Customer Care Details

• Support Channels: Typically, PerfectMarket provides customer support through multiple channels, such as:
  • Email: For general inquiries and support requests.
  • Ticketing system: A platform for logging issues and tracking support requests.
  • Online documentation: Helpful articles, tutorials, and guides on how to use the platform.
  • Phone Support: May be available for urgent issues or for enterprise clients.
  • Dedicated Account Manager: Often assigned to larger clients for personalized support.
• Training & Onboarding: Most platforms offer onboarding sessions and training resources to help new users learn how to use their software.
• Support Levels: Support tiers may vary depending on the subscription package. Higher-tier packages typically come with faster response times and more dedicated support.
• Service Agreements: Large clients might have service level agreements (SLAs) that specify response times and issue resolution.

How to Find More Specific Details

1. Visit the PerfectMarket Website: Look for information on their features, use cases, and client testimonials.
2. Request a Demo: Contact their sales team through the website to schedule a demo and ask questions specific to your business needs.
3. Contact Sales for Pricing: Get a personalized quote by explaining your company size, ad volume, and desired features.
4. Check Industry Reviews: Look for reviews on platforms like G2 Crowd or Capterra to see what users are saying about the platform.

In summary, PerfectMarket is a valuable platform for publishers and media companies looking to streamline their ad operations and optimize revenue. However, understanding your specific needs, evaluating alternatives, and obtaining a custom quote will be important to make the right decision.