Websites using Parler

Okay, let s break down Parler, covering its overview, revenue (which is a bit tricky), alternatives, pricing (which is mostly free), and customer care.

Parler Overview

• What is it? Parler is a social media platform that positions itself as a free speech alternative to platforms like Twitter and Facebook. It gained significant popularity among conservatives and those who felt they were being censored on mainstream platforms.
• Key Features:
  • Microblogging: Similar to Twitter, users post short updates ( parleys ).
  • Following/Followers: Users can follow other accounts to see their posts.
  • Hashtags: Used for topic organization.
  • Upvoting/Downvoting: Allows users to express agreement or disagreement.
• Ideology: Parler s appeal stemmed largely from its promise of minimal content moderation. This has attracted users who feel that other platforms are biased or overly restrictive, especially in the realm of political speech.
• Controversies: Parler has faced significant criticism for hosting hate speech, misinformation, and incitement to violence. This came to a head after the January 6th Capitol riot, where it was alleged that the platform played a role in organizing and promoting related activities.
• Platform Status: The platform has gone through various ups and downs. It was initially deplatformed by major app stores and web hosting services, making it difficult for new users to join. It has since returned, though its user base and influence are diminished.

Revenue

This is where things get complicated. Parler s revenue model is not as transparent or straightforward as some other social platforms. Here s what we know and don t know:

• No Direct Advertising: Unlike platforms like Facebook and Twitter, Parler initially did not run traditional advertising on the platform. They said they would not sell users data or run ads.
• Data Selling: Early reports indicate that the platform had plans to monetize user data and potentially sell it to third parties. However, Parler has since claimed that they do not sell data.
• Premium Features: Parler offered a premium service that allowed verified users to have more content and reach. This service, however, is no longer available.
• Investment: Parler has relied on investment capital to stay afloat.
• E-commerce: In 2023, Parler began offering e-commerce on its platform, which represents a key element in its current revenue model.
• Lack of Transparency: Parler s financials are not publicly available, making it difficult to know the extent of its revenue streams. They also don t frequently release financial data. It s generally considered that they are not profitable as they rely on investment.
• Current Model: Today, Parler s revenue appears to be driven by:
  • E-commerce: Sales of products from businesses using their storefront feature.
  • Subscriptions: It is possible that they could bring back a subscription model.
  • Investment Capital: They may still be relying on additional rounds of investment.

Alternatives to Parler

Several platforms have emerged as alternatives, often sharing the free speech focus or catering to similar user bases. Here are a few:

• Gab: Another platform known for minimal content moderation and attracting conservative users.
• Truth Social: A social media platform founded by Donald Trump.
• Telegram: While primarily a messaging app, it also has channels and groups used for broadcasting and discussions.
• Gettr: A relatively new platform that also promotes free speech.
• Rumble: A video-sharing platform that has also seen growth in alternative media.
• Minds: A social platform focused on privacy and control of the user experience.
• Mastodon: A decentralized network of microblogging servers.

Pricing

• Basic Use is Free: Parler s core functionality is free for users, like creating an account, posting, following, and interacting with content.
• Previous Premium Features: As mentioned, Parler previously offered a premium Verified service with extra benefits. However, this service has been discontinued.
• E-commerce Fees: If Parler s platform is used for buying and selling products, there may be fees that apply on those transactions.

Customer Care Details

• Limited Public Information: Parler does not have a robust publicly available customer support system. The company has a reputation for being difficult to contact directly.
• Website Help: The primary way users are supposed to find support is through their website s FAQ section.
• No Direct Phone Support: There is no public phone number for Parler customer support.
• Email Support: Parler does have a generic email address for support, however, it is known to have a long response time.

In Summary

• Parler is a free-speech-oriented social media platform that has faced significant controversies.
• Its revenue model is opaque and primarily based on e-commerce transactions, investment capital, and possibly future subscriptions.
• Many alternatives cater to similar users and ideologies.
• Basic usage is free, but premium features are no longer available.
• Customer care is minimal, mainly via email with slow response times.

Keep in mind that the landscape of these alternative social media platforms is fluid, with frequent changes in their user bases, policies, and business models. Parler is no exception, and its future trajectory is still unfolding.