Websites using Ownlocal

Okay, let s break down OwnLocal, focusing on the key areas you ve requested: overview, revenue, alternatives, pricing, and customer care.

OwnLocal Overview

OwnLocal is a technology company that specializes in automating the digital advertising process for local newspapers and media outlets. They provide a platform that allows these publications to easily create and manage digital advertising campaigns for their local business clients.

Here s a breakdown of their core function:

• Focus: They help local media organizations transition and thrive in the digital landscape. They automate the process of creating ads, targeting audiences, and tracking results.
• Target Audience: Primarily local newspapers, magazines, and other community-based publishers. They are not a direct-to-small-business marketing platform (though their clients customers are).
• Technology: They offer a suite of tools that integrate with existing workflows, typically focusing on:
  • Ad Creation: Automated design tools to create display ads, social media posts, and video ads from existing content.
  • Campaign Management: Tools to target specific audiences based on location and demographics.
  • Reporting and Analytics: Dashboards to track campaign performance and provide insights.
  • Sales Enablement: Tools to help sales teams offer and manage digital advertising packages.
• Value Proposition:
  • Efficiency: Reduces the manual labor and time involved in creating and managing digital advertising.
  • Revenue Growth: Helps local media outlets offer and sell digital advertising more effectively, increasing revenue streams.
  • Retention: Helps them retain and acquire business from their local advertisers.
  • Competitive Edge: Enables them to compete with larger online advertising platforms.

Revenue (Limited Information)

OwnLocal is a privately held company, and therefore they do not publicly disclose their financial information. Estimating their exact revenue is challenging. Here s what we can infer:

• Business Model: Their revenue is primarily generated through subscriptions or licensing fees charged to the media outlets that use their platform.
• Factors Influencing Revenue: Their revenue likely depends on:
  • The number of publishers using their platform.
  • The size and complexity of the packages the media outlets purchase.
  • The success of their clients (local media outlets) in selling digital advertising.
• General Assumption: Given their established presence and focus on the local media market, it s reasonable to assume they generate a solid revenue stream.

Alternatives to OwnLocal

If you re a local media outlet exploring digital advertising solutions, here are some alternatives to consider:

1. White-Label Digital Marketing Platforms:
   • Vendasta: Offers a broader range of solutions for marketing agencies serving SMBs, but can also be used by media companies to resell digital services.
   • HubSpot Marketing Hub: A robust marketing automation platform that could be customized by a publisher.
   • Constant Contact: Specializes in email marketing but also provides other digital marketing tools.
   • Advantages: Wider range of tools.
   • Disadvantages: Can be less tailored to newspaper needs.
2. Specific Ad Tech Solutions:
   • Google Ad Manager: Ad server.
   • AdButler: Ad management platform for publishers.
   • Advantages: Powerful ad serving and management capabilities.
   • Disadvantages: May require more technical expertise.
3. DIY approach/in-house
   • Advantages: Complete control, possibly lower cost.
   • Disadvantages: Requires significant resources and expertise to build and manage.
4. Other specialized platforms
   • RevLocal: Focuses on digital marketing for franchises and multi-location businesses. Might have some overlap for newspapers.

Pricing

OwnLocal s pricing is not publicly available on their website. It s usually customized based on the specific needs of the media outlet. However, we can speculate on the potential structure:

• Subscription-Based: Most likely, they offer a subscription model with monthly or annual fees.
• Tiered Pricing: Costs may vary based on:
  • The number of users on the platform.
  • The volume of ad campaigns created.
  • The level of support and features required.
  • The size of the publications readership.
• Custom Quotes: The best way to find pricing information is to contact OwnLocal directly for a personalized quote based on the media outlet s specific requirements.

Customer Care Details

Customer care and support are crucial for any software platform. Here s what we can infer about OwnLocal s customer care:

• Channels: Based on typical SaaS support, they likely offer:
  • Email Support: For non-urgent inquiries.
  • Phone Support: For more pressing issues.
  • Help Center/Knowledge Base: Online resources with FAQs and tutorials.
  • Account Management: Dedicated point of contact for larger clients.
• Focus on Training: Given the nature of their platform, OwnLocal will likely invest in training and onboarding to help publishers use the tools effectively.
• Accessibility: Support hours may align with standard business days.
• Quality: Their success hinges on the success of their customers. Strong customer support and reliable tech are crucial.

How to get exact details for your business:

• Visit OwnLocal s Website: Explore their resources and learn more about their platform.
• Request a Demo: Many software companies offer product demos. This is a good way to understand how OwnLocal works.
• Contact their Sales Team: Speak to a sales rep and discuss specific business requirements to get accurate pricing and understand the support options.

In summary:

OwnLocal provides a crucial solution for local media organizations. They empower them to compete in the digital advertising world, increase revenue, and retain clients. However, they are one of a number of tools you might want to consider. Reach out to them directly to obtain specific pricing and support options. If you re a media outlet, also evaluate the other alternatives in your particular circumstances.