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Okay, let s break down OpenTable, covering its overview, revenue, alternatives, pricing, and customer care.

OpenTable Overview

OpenTable is a popular online restaurant reservation service. It connects diners with restaurants, making it easy to browse, book tables, and manage reservations. It operates as a two-sided marketplace, serving both restaurants and consumers.

Key Features for Diners:

• Restaurant Discovery: Users can search for restaurants by location, cuisine, price range, and other criteria.
• Real-Time Availability: Displays open reservation times in real-time.
• Online Booking: Allows users to book tables instantly through the app or website.
• Reviews and Ratings: Provides user reviews and ratings to help diners make informed choices.
• User Profiles: Users can manage their booking history and preferences.
• Loyalty Programs: Many restaurants use OpenTable to integrate their loyalty programs.

Key Features for Restaurants:

• Reservation Management: Tools for managing bookings, waitlists, and table inventory.
• Table Management: Visual table layouts and tools for optimizing seating.
• Guest Data: Access to guest data, including dining history and preferences.
• Marketing Tools: Tools to promote specials and attract new customers.
• Analytics and Reporting: Data on reservation trends, customer behavior, and performance.
• Integration with POS Systems: Integration with many point-of-sale (POS) systems.

OpenTable Revenue

OpenTable generates revenue through a combination of fees charged to restaurants and commissions on reservations:

• Subscription Fees: Restaurants pay a monthly or annual subscription fee to use the OpenTable platform. This includes access to the reservation system, marketing tools, and other features.
• Per-Cover Fees: Restaurants may also pay a per-cover fee for reservations made through the platform.
• Premium Features: OpenTable offers additional premium features and services for restaurants, such as enhanced marketing options and priority placement, for additional fees.

Specific Revenue Figures:

• OpenTable is a subsidiary of Booking Holdings, which does not break out the exact revenue specifically for OpenTable. However, OpenTable is a significant part of Booking Holdings restaurant business.
• Recent estimates for OpenTable s annual revenue are generally in the hundreds of millions of dollars, though exact numbers fluctuate.

Alternatives to OpenTable

The restaurant reservation market has become more competitive, and there are several alternatives available to both restaurants and diners. Here are some key alternatives:

• Resy: Owned by American Express, Resy is a strong competitor with a focus on high-end and popular restaurants. It is known for its advanced table management features.
• Tock: Tock focuses on higher-end dining, offering timed reservations and a more curated experience. It s known for its features that help restaurants sell prepaid experiences and events.
• SevenRooms: SevenRooms offers a comprehensive suite of tools for restaurants, focusing on CRM (Customer Relationship Management) and marketing. It aims to provide more robust data and customization.
• DineTime: (Owned by TripAdvisor) DineTime is another platform that allows for reservations and waitlist management. It s known for its large user base due to its affiliation with TripAdvisor.
• Yelp Reservations: Yelp also allows for reservations directly through its platform and is very popular among casual restaurants.
• Direct Booking: Many restaurants are increasingly implementing their own direct booking options on their websites or through third-party integrations.
• Google Reserve: Allows users to book directly from Google Search results and maps.
• Tablein: A reservation and table management platform primarily aimed at restaurants with a focus on simplicity and affordability.

Pricing

OpenTable uses a tiered pricing model for restaurants. The exact pricing varies based on factors such as location, the size of the restaurant, and the features that are utilized. Common pricing elements include:

• Monthly Subscription Fees: Ranges depending on the plan, with the base option usually covering essential reservation management features. Higher-tier plans include more advanced features.
• Per-Cover Fees: Many plans also charge restaurants a fee for each diner that books through OpenTable, sometimes with a reduced fee after the first few bookings.
• Setup Fees: New customers may sometimes have to pay a one-time setup or onboarding fee.

Pricing for Diners:

• The OpenTable app and website are free for diners to use. There are no charges associated with booking a table through the platform.

Customer Care Details

OpenTable offers customer care for both restaurants and diners.

For Restaurants:

• Dedicated Account Managers: Larger accounts often have assigned account managers who provide support and guidance.
• Online Support: OpenTable has an online help center with articles, documentation, and FAQs.
• Email and Phone Support: They provide support through email and phone channels, though wait times might vary based on the level of subscription.
• Training Materials: OpenTable offers online training, webinars, and other educational resources for staff.

For Diners:

• Online Help Center: Extensive online help center with FAQs and troubleshooting guides.
• Email Support: Diners can reach out through email support channels.
• In-App Support: Some support options are available within the OpenTable app.
• Live Chat Support: OpenTable often has online chat agents for basic inquiries and guidance.

Important Notes:

• Availability of Support: Exact support options may vary depending on the user s region and the specific type of account.
• Response Times: Response times for support can vary. For restaurants using the platform, there are dedicated teams available, while diners may have to wait a bit.

In Conclusion:

OpenTable is a well-established player in the online restaurant reservation space, providing valuable services for both diners and restaurants. While it faces competition from various alternatives, it continues to be a popular choice for its user-friendly interface and extensive network. Understanding its pricing structure and customer care options can help both restaurants and diners make informed decisions.