Websites using Open AdStream

Okay, let s break down Open AdStream, looking at its overview, revenue, alternatives, pricing, and customer care.

Please note: Specific financial information like revenue for private companies is often not publicly released. The details provided below are based on available information and industry knowledge.

What is Open AdStream?

Open AdStream, also sometimes referred to as OAS, is a digital advertising management platform focused on the broadcast industry. It s designed to help broadcasters (TV and radio) and content providers manage their advertising inventory, sales, and delivery. Think of it as a sophisticated system to handle the entire lifecycle of advertising, from booking to reporting.

Key Features & Overview:

• Ad Inventory Management: Allows broadcasters to manage available ad space across their channels, including linear TV, radio, and digital properties.
• Sales Management: Tools for creating proposals, managing orders, tracking booked advertising, and setting rates.
• Traffic & Scheduling: Enables the scheduling of advertisements, ensuring spots air as planned, minimizing conflicts, and optimizing revenue.
• Delivery & Automation: Automates the process of sending ads to playout systems and digital platforms.
• Reporting & Analytics: Provides insights into ad performance, revenue, and inventory utilization.
• Multi-Platform Support: Designed to handle a mix of traditional broadcast and digital advertising.
• Workflow Automation: Streamlines advertising operations, reducing manual processes and potential errors.

Revenue:

• Private Company: Open AdStream is typically a privately held company, so they do not publicly disclose their revenue figures.
• Revenue Model: Their revenue comes from the licensing and service fees paid by media companies who use their software. The cost often varies based on the broadcaster s size, channel count, and specific feature usage.
• Industry Position: OAS is considered a significant player in broadcast advertising management, suggesting they have a substantial revenue stream within that specific niche.

Alternatives to Open AdStream:

Several companies offer competing advertising management solutions for broadcasters. Here are some prominent alternatives:

• WideOrbit: Another major player in broadcast advertising software, offering similar functionality to Open AdStream, including sales, traffic, and electronic invoicing.
• Imagine Communications: Provides a suite of broadcast solutions, including advertising management tools, focusing on digital and cloud capabilities.
• Viant: Specializes in programmatic advertising technology for the media and broadcast industry.
• MediaOcean: Known for its advertising software for large media agencies and brands, but also has offerings relevant for broadcasters.
• Operative: Offers an advertising business management platform, encompassing sales, operations, and finance for media companies.
• FreeWheel: Now owned by Comcast, they provide a suite of advertising solutions.
• Grass Valley: A large technology company with a variety of solutions for the broadcast industry including advertising management.

Key Factors When Considering Alternatives:

• Specific Needs: Does a platform s feature set align with your organization s specific requirements?
• Integration: Can the solution integrate with existing playout, CRM, and other crucial systems?
• Scalability: Can the software grow with your operations?
• Support: What kind of support is offered in terms of training, implementation, and ongoing assistance?
• Cost: What is the total cost of ownership for software, services and support?

Pricing:

• Not Publicly Available: Open AdStream s pricing is not publicly listed. It is custom-quoted for each client.
• Factors Influencing Pricing: Costs generally depend on several factors including:
  • Scale: The size and volume of a broadcaster s operation.
  • Features: The specific modules and functions selected for use.
  • User Count: Number of users who require access to the system.
  • Customization: Any special development work required for integration.
  • Subscription or Perpetual License: Whether you pay recurring subscription fees or a one time fee for a perpetual license (not common today).
• Request for Quote: To get a precise estimate, broadcasters need to reach out to Open AdStream directly and request a quote based on their unique needs.
• Generally Enterprise Level: These systems are not inexpensive, and are usually enterprise-level software targeted at medium to large broadcasters.

Customer Care Details:

• Support Structure: Open AdStream, like its competitors, has a customer support infrastructure. However, specific details are not often publicly available, but generally includes:
  • Implementation & Training: Assistance during the initial setup and system deployment.
  • Technical Support: Ongoing support for day-to-day issues and troubleshooting.
  • Account Management: Dedicated account managers for larger clients.
  • Online Help & Documentation: Access to online support materials and guides.
• Industry Standard: Customer support for specialized broadcast software is critical and is generally a focus for most vendors. They understand that their clients need systems to be operational 24/7.
• Reputation: It s wise to seek feedback or references on customer support from existing users when selecting a platform.

In Summary:

Open AdStream is a robust ad management platform for the broadcast industry. While specific details on revenue and pricing are not public, it is considered a major player in the space. Broadcasters should assess the platform alongside its alternatives based on their unique requirements, scale, and budgets. When considering vendors, pay particular attention to integrations, scalability, and support, and request a personalized quote.