Websites using On24

Okay, let s break down ON24, covering its overview, revenue, alternatives, pricing, and customer care details.

ON24 Overview

ON24 is a cloud-based digital experience platform (DXP) company focused on helping businesses create engaging, interactive webinars and virtual events for marketing, sales, and training purposes. Think of it as a platform that helps companies run webinars and virtual events that are much more than just presentations; they aim to be interactive experiences.

• Key Features and Functionality:

  • Webinar Platform: Its core offering is a webinar platform that includes features like live Q&A, polls, surveys, resource lists, breakout rooms, and interactive chat.
  • Virtual Events Platform: Supports multi-session virtual conferences, trade shows, and other large-scale online events.
  • Content Hub: A centralized location to host and manage on-demand content, including webinars, videos, and other resources.
  • Engagement Tracking & Analytics: Detailed analytics to track audience engagement, identify leads, and measure the effectiveness of webinars and events.
  • Integrations: Integrates with popular marketing automation, CRM, and sales tools like Marketo, HubSpot, Salesforce, and Eloqua.
  • Customization: Branding options to customize the look and feel of webinars and events.
  • Content Personalization: Ability to personalize content based on audience data.
  • AI Powered engagement Scoring: ON24 claims to use AI to measure engagement and prioritize leads.

• Target Audience: Primarily targets B2B (business-to-business) companies, especially those in marketing, sales, and corporate learning. Common use cases include lead generation, customer engagement, product launches, and employee training.

Revenue

As a publicly traded company (NYSE: ONTF), ON24 releases its financial results publicly.

• Revenue Figures: You can find the most up-to-date revenue information in their quarterly and annual reports on the ON24 Investor Relations website or through financial news sources. In 2023, ON24 had an annual revenue of $129.9 million which was a 5% increase over the previous year.

Alternatives

There are many alternatives to ON24, each with its own strengths and weaknesses. Here are some popular options:

• Zoom Webinars/Events: A widely used platform known for its ease of use and accessibility. Good for basic webinars and meetings.
• GoTo Webinar: A reliable platform with a long history in the webinar space, offering features for lead generation and audience engagement.
• Webex Events (formerly Socio): Focuses on providing a comprehensive platform for virtual, hybrid, and in-person events, including registration, networking, and content delivery.
• Demio: A browser-based webinar platform designed for marketing, with a focus on simplicity and a clean user interface.
• Livestorm: A modern webinar platform that offers live, on-demand, and automated webinars.
• BigMarker: Known for its virtual event capabilities, including virtual conferences, summits, and trade shows.
• Hopin (Acquired by RingCentral): Offers a comprehensive platform for virtual and hybrid events, with a focus on interactive experiences and networking.
• Airmeet: Another virtual and hybrid events platform that prioritizes engagement and networking features.

When choosing an alternative, consider factors like:

• Budget: Pricing models vary significantly.
• Required Features: List the specific features you need (e.g., live Q&A, breakout rooms, integrations).
• Event Complexity: Consider the scale and complexity of your events.
• Ease of Use: Evaluate the platform s user-friendliness for both organizers and attendees.
• Integration Needs: Ensure it integrates with your existing marketing and sales tools.

Pricing

ON24 uses a subscription-based pricing model.

• No Publicly Listed Pricing: ON24 does not publicly disclose its pricing. You need to contact them directly for a custom quote.

• Factors Influencing Price: The cost depends on the following factors:

  • Number of Attendees: Pricing is often tiered based on the number of attendees you expect.
  • Features Required: More advanced features (e.g., deeper analytics, integrations, customization) will increase the cost.
  • Contract Length: Longer-term contracts may offer discounts.
  • Specific Modules: ON24 has different modules (e.g., ON24 Webcast Elite, ON24 Virtual Conference, ON24 Target), and the combination you choose will affect the price.

• Expected Pricing Range: Generally, ON24 is considered an enterprise-level solution, so expect it to be more expensive than some of the simpler webinar platforms. Prices can range from thousands to tens of thousands of dollars per year depending on the factors mentioned above.

Customer Care Details

• Support Channels:
  • Knowledge Base: ON24 provides a comprehensive knowledge base with articles, tutorials, and FAQs.
  • Live Chat: Available on their website and within the platform.
  • Email Support: You can submit support requests via email.
  • Phone Support: Phone support is typically available, especially for enterprise clients.
  • Dedicated Account Managers: Enterprise customers often receive a dedicated account manager for personalized support.
• Training and Onboarding: ON24 typically offers training and onboarding programs to help new users get started with the platform.
• Customer Reviews: Customer reviews regarding the platform are mixed. Some users praise the comprehensive features and analytics, while others mention a steep learning curve, and the high costs of the software.

Summary Table

| Feature | Description | |-----------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------| | Overview | Cloud-based digital experience platform for webinars and virtual events. | | Revenue | Varies year to year, publicly available information from quarterly and annual reports on the ON24 investor relations website. | | Alternatives | Zoom Webinars/Events, GoTo Webinar, Webex Events, Demio, Livestorm, BigMarker, Hopin, Airmeet. | | Pricing | Subscription-based, custom quotes required. Pricing depends on the number of attendees, features, contract length, and modules selected. Expect enterprise-level pricing. | | Customer Care | Knowledge base, live chat, email support, phone support (typically for enterprise clients), dedicated account managers (for enterprise clients), training and onboarding programs. |

Important Considerations:

• Demo Request: Always request a demo from ON24 and any alternatives you are considering. This is the best way to see the platform in action and determine if it meets your needs.
• Specific Requirements: Carefully document your specific requirements and use cases before evaluating any platform.
• Integration Compatibility: Verify that the platform integrates seamlessly with your existing marketing and sales technology stack.
• Scalability: Consider the platform s ability to scale as your webinar and event programs grow.
• Read Reviews: Read reviews on sites like G2 and Capterra.

I hope this comprehensive overview is helpful! Let me know if you have any other questions.