Websites using Omniture

Okay, let s break down Omniture, which is now Adobe Analytics, covering its history, revenue, alternatives, pricing, and customer care.

Omniture: A Brief Overview

Omniture was a pioneering web analytics company, founded in 1996. It gained immense popularity for its robust data collection, analysis, and reporting capabilities. Its flagship product, SiteCatalyst, was a leader in the web analytics space for many years.

Acquisition by Adobe: In 2009, Adobe acquired Omniture, and its products were rebranded and integrated into the Adobe Experience Cloud. Omniture as a standalone brand no longer exists.

Today: Adobe Analytics

Omniture s core technology and much of its functionality now form the foundation of Adobe Analytics, which is a part of the Adobe Experience Cloud suite. Therefore, when we talk about Omniture today, we re primarily referring to Adobe Analytics.

Key Features of Adobe Analytics (Formerly Omniture)

• Web and Mobile Analytics: Tracks website and app user behavior, including page views, clicks, downloads, user paths, conversions, and more.
• Data Collection & Processing: Gathers large volumes of data from various sources and processes it to provide actionable insights.
• Advanced Segmentation: Allows users to create granular audience segments based on various criteria.
• Real-Time Data: Offers near real-time data processing for quicker response to trends.
• Reporting & Visualization: Provides customizable dashboards, reports, and visualizations to present data clearly.
• Predictive Analytics & Machine Learning: Incorporates AI-powered features for forecasting and anomaly detection.
• Integrations: Works seamlessly with other Adobe Experience Cloud products and third-party applications.
• Attribution Modeling: Helps marketers understand which touchpoints contribute most to conversions.
• Custom Variables & Events: Enables capturing of specific, unique data points beyond standard analytics.

Revenue

Since Omniture is no longer a standalone company, there isn t specific revenue data available for Omniture alone.

• Adobe Experience Cloud (Including Adobe Analytics) Revenue: Adobe does not break down the revenue for each individual product within its Experience Cloud. However, Adobe s Experience Cloud segment is a significant contributor to the company s overall revenue. For the fiscal year 2023, Adobe s Digital Experience segment (which includes Adobe Analytics) generated significant revenue, reflecting the continued importance of this technology. Exact figures fluctuate.
  • You can find details on Adobe s quarterly and annual financial reports on their investor relations website for the most up-to-date information.

Alternatives to Adobe Analytics

If you re seeking alternatives to Adobe Analytics (formerly Omniture), here are some of the prominent players:

• Google Analytics 360: A robust, enterprise-level version of Google Analytics. Similar functionality to Adobe Analytics, with strong machine learning integrations.
• Google Analytics 4 (GA4): The free version of Google Analytics that has undergone a transformation and offers an enhanced reporting and privacy-focused experience. GA4 can be scaled to an enterprise level via GA4 360.
• Mixpanel: Product-focused analytics platform, strong for user behavior and event tracking, popular in product-led companies.
• Amplitude: Another product analytics platform, often compared with Mixpanel, with powerful features for user engagement and cohort analysis.
• Heap: Automatically captures user interactions without pre-defined tracking, making it easy to analyze behavior retroactively.
• Matomo (formerly Piwik): An open-source, self-hosted analytics platform, providing strong privacy control and customization.
• Snowplow: A data collection platform that allows users to collect highly customized and comprehensive data and feed it into their data stack.
• Segment: A Customer Data Platform (CDP) that can also handle event tracking and send the data to many platforms, including analytics tools.

Pricing

Pricing for Adobe Analytics (formerly Omniture) is not publicly available. It s a customized, enterprise-level solution, and Adobe typically provides pricing based on factors such as:

• Data Volume: The amount of data processed and stored.
• Number of Users: The number of authorized users with access to the platform.
• Features: The specific features and modules included in the package.
• Support & Service Levels: The level of support you require.
• Contract Length: Commitments to longer-term contracts.

Key Things To Note About Adobe Analytics Pricing:

• Subscription-Based: Adobe Analytics is typically sold via subscription, with fees recurring on a monthly or annual basis.
• Negotiable: The pricing is almost always negotiable.
• Enterprise-Focused: It is generally considered an enterprise solution with a premium cost, meaning it is usually for medium- to large-sized businesses and organizations.
• Contact Adobe Sales: To get a specific quote, you must contact Adobe s sales team directly to discuss your specific needs and requirements.

Customer Care Details

Adobe provides various channels for customer support related to Adobe Analytics:

• Online Documentation & Help Center: Adobe provides extensive online documentation and help articles for all of their products.
• Community Forums: Adobe s user forums are active, with community experts and Adobe employees assisting with common questions.
• Email Support: Adobe provides email support via their online support portal for paid users.
• Phone Support: Depending on your subscription plan, Adobe may offer phone support.
• Dedicated Support Representatives: Enterprise-level customers often receive dedicated support representatives for account management and assistance.
• Professional Services: Adobe also offers professional services for implementation, training, and custom solutions.
• Adobe Summit: Adobe holds the annual Adobe Summit conference, where users can learn about best practices and new features.

Key Takeaways

• Omniture is now Adobe Analytics: Omniture as a separate company no longer exists; its core technology is now integrated into Adobe Analytics.
• Adobe Analytics is an Enterprise Solution: It s a powerful and sophisticated platform designed for large organizations.
• Pricing is Customized: You need to contact Adobe sales to get a personalized quote.
• Multiple Support Channels: Adobe provides various ways to access customer support.
• Consider Alternatives: Explore other analytics platforms that might be better suited for your needs and budget.

If you have a specific situation or requirements, you might want to specify that, and I can give you more tailored advice. For instance, if you re trying to decide between Adobe Analytics and another platform, what is the size of your organization and what are you trying to track?