Websites using Oktopost

Okay, let s break down Oktopost, covering its overview, revenue, alternatives, pricing, and customer care.

Oktopost Overview

Oktopost is a social media management platform specifically designed for B2B (business-to-business) companies. Unlike platforms focused on general social media marketing, Oktopost emphasizes social engagement that drives lead generation and measurable business results. It focuses heavily on employee advocacy and integration with CRM systems.

Key Features:

• Social Media Management: Schedule and publish content across multiple platforms (LinkedIn, Twitter, Facebook, Instagram).
• Employee Advocacy: Enables employees to share company-approved content, expanding reach and building brand trust.
• Lead Generation: Tracks social engagements and identifies potential leads. Integrates with CRM platforms.
• Social Listening: Monitors conversations and trends relevant to the industry.
• Analytics & Reporting: Provides in-depth insights into social performance, lead generation, and ROI.
• Campaign Management: Create, manage, and track social media campaigns.
• Integration: Integrates with marketing automation, CRM, and other business tools.
• Content Calendar & Approval Workflow: Streamlines content creation and publishing processes.
• Compliance: Features that help companies stay compliant with industry regulations.

Target Audience:

• B2B companies of all sizes
• Marketing, Sales, and HR teams
• Organizations looking to generate leads and drive revenue through social media.
• Companies with strong employee advocacy programs
• Businesses looking for detailed reporting on the ROI of their social media efforts

Revenue

• Private Company: Oktopost is a privately held company, so exact revenue figures aren t publicly available. However, given its established position in the B2B social media management space, it s a successful and well-funded entity.
• Estimated Revenue Range: While it s difficult to be precise, industry experts estimate their annual revenue to be in the range of $10 million to $50 million. This places it in the mid-tier level of social media management platforms.

Alternatives

Here are some alternatives to Oktopost, categorized by their strengths:

For Employee Advocacy:

• EveryoneSocial: A strong competitor focused on employee advocacy.
• Bambu by Sprout Social: Another solid choice with employee advocacy features.
• GaggleAMP: A well-known player specializing in employee advocacy.

For B2B Social Media Management:

• Sprout Social: Offers robust social media management with more B2C features.
• Hootsuite: A comprehensive platform that includes some B2B focused features and a good starting point to learn the basics.
• Buffer: User friendly solution that can be great for B2B content.
• HubSpot Social Media: Part of a larger CRM ecosystem with social media features.

For Lead Generation & CRM Integration:

• LinkedIn Sales Navigator: Focuses heavily on lead generation on LinkedIn.
• Salesforce Social Studio: Part of the Salesforce ecosystem with CRM integrations.

Factors to consider when choosing an alternative:

• Specific Needs: Do you prioritize employee advocacy, lead generation, or basic social media scheduling?
• Budget: Pricing varies significantly between these platforms.
• Company Size: Some platforms are better suited for smaller teams, while others are more scalable for enterprise-level organizations.
• Ease of Use: Consider the user interface and onboarding experience.
• Integration: Does the platform integrate with your existing marketing stack?

Pricing

• Not Publicly Listed: Oktopost doesn t publish its pricing on its website.
• Custom Quotes: They generally provide custom quotes based on the number of users, features needed, and the size of the company.
• Estimated Price Range: Based on industry reports and reviews, Oktopost pricing is generally considered to be on the higher end, targeting mid-size to larger organizations with more complex requirements. It is likely more expensive than Buffer or Hootsuite, and might be in the ballpark of Sprout Social.
• Enterprise-Level Pricing: Expect Oktopost to operate more like an enterprise social media solution, which includes contracts for long-term service access.

Factors that affect pricing:

• Number of social media profiles and connected platforms
• Number of users
• Required features (e.g., employee advocacy, social listening, CRM integration)
• Level of support needed
• Contract length and volume

Customer Care Details

• Support Channels: Oktopost provides support via multiple channels:
  • Email Support: General support inquiries.
  • Phone Support: Available for certain plans and needs.
  • Live Chat: Available during business hours.
  • Knowledge Base/Help Center: Provides articles and resources for troubleshooting.
  • Training and Onboarding: They provide training for new users.
  • Dedicated Account Manager: Larger clients get dedicated managers.
• Support Quality:
  • Reviews suggest they offer relatively good customer support.
  • Prioritizes clients using premium tiers and custom options.
  • They focus on responsiveness, which is valuable for complex social media campaigns.
• Account Management: Larger clients can expect dedicated account managers to ensure smooth implementation and ongoing support.

In Summary

Oktopost is a robust B2B social media management platform specializing in employee advocacy, lead generation, and CRM integration. It is geared towards mid-size to enterprise companies willing to pay a premium for advanced features and support. While its pricing and exact financials are not public, understanding its features and target audience will help you determine if it aligns with your business needs. When considering Oktopost, compare its capabilities with alternatives like EveryoneSocial, Sprout Social, or Hootsuite, and evaluate what matters most to you and your team to make the best informed decision.