Websites using Norton Shopping Guarantee

Okay, let s break down Norton Shopping Guarantee, covering its overview, revenue (though difficult to pinpoint exactly), alternatives, pricing (which is now discontinued for new customers), and customer care.

Norton Shopping Guarantee: Overview

Norton Shopping Guarantee (NSG) was a service offered by Norton (formerly Symantec, now Gen Digital) designed to increase consumer confidence and conversion rates for online stores. It aimed to provide shoppers with peace of mind and assurance when making purchases online. Here s a breakdown of its core components:

• Guarantee Badges: Online stores displaying the Norton Shopping Guarantee badge on their websites signaled to customers that they were protected by the guarantee. This was a visual cue to build trust.
• $10,000 Purchase Guarantee: This was the cornerstone of the offering. If a customer had issues with a purchase (e.g., non-delivery, incorrect item, etc.) from a participating store, they could file a claim. NSG would investigate and, if valid, reimburse the customer up to $10,000.
• $1,000 Lowest Price Guarantee: If a customer found a lower advertised price for the same product within a certain timeframe (typically 30 days), they could claim the difference, up to $1,000.
• $100 Identity Theft Protection: NSG offered identity theft protection to cover expenses and assistance if a customer s identity was compromised as a result of a transaction with a participating store.
• Customer Reviews: NSG also included a customer review platform, allowing shoppers to leave feedback on their experiences with participating merchants.

Discontinuation for New Customers

Important Note: Norton Shopping Guarantee is no longer available for purchase by new customers as of March 2023. Existing customers may still have active guarantees, but the service is not actively being marketed or sold to new businesses. Gen Digital has not publicly stated the specific reasons for this discontinuation, but potential factors could include changes in market dynamics, shifting strategic priorities, or challenges in maintaining the profitability of the guarantee program.

Revenue

It s extremely difficult to determine the specific revenue generated by Norton Shopping Guarantee. Here s why:

• Bundled Services: Norton often bundles its services. NSG might have been offered as part of a larger package, making it impossible to isolate its individual revenue stream.
• Private Data: Gen Digital (Norton s parent company) is unlikely to publicly disclose the precise revenue figures for a discontinued product line.
• Indirect Revenue: The primary goal of NSG was to increase sales for merchants, so the direct revenue from NSG subscriptions may not have been the only metric of success. The indirect revenue generated by increased sales for merchant partners would be more important.

While we can t put an exact number on it, it s safe to assume that NSG generated a significant amount of revenue for Norton over its lifespan, especially considering the large number of online stores that adopted the service.

Alternatives

Since Norton Shopping Guarantee is no longer an option for new businesses, here are some alternatives that offer similar benefits in terms of building trust and increasing conversion rates:

• Trust Seals and Badges:

  • McAfee SECURE: Displays a badge showing that the website is scanned daily for malware and vulnerabilities.
  • Google Customer Reviews: Allows customers to rate their experience after a purchase, and displays a badge with the store s rating.
  • Better Business Bureau (BBB) Accreditation: Shows that the business meets BBB standards and is committed to resolving customer complaints.
  • SSL Certificates (HTTPS): Essential for securing online transactions and displaying a padlock icon in the browser, reassuring customers that their data is encrypted.

• Customer Review Platforms:

  • Trustpilot: A popular platform for collecting and displaying customer reviews.
  • Yotpo: Offers a suite of tools for collecting reviews, ratings, and visual content from customers.
  • Bazaarvoice: Provides a comprehensive platform for managing reviews, ratings, and Q&A on product pages.
  • Google Shopping Reviews: Integrates directly with Google Shopping and allows customers to leave reviews for products.

• Payment Protection Services:

  • PayPal Buyer Protection: Offers protection to buyers who pay with PayPal if they don t receive the item or if it s significantly different from the description.
  • Credit Card Chargebacks: Customers can dispute charges with their credit card company if they have issues with a purchase.

• Return and Refund Policies:

  • A clear and generous return and refund policy can significantly increase customer confidence. Make sure your policy is prominently displayed on your website.

• Guarantees and Warranties (Specific to Products):

  • If you sell products, offering a warranty or guarantee can be a powerful way to build trust.

Pricing (Important: Discontinued for New Customers)

Historically, Norton Shopping Guarantee pricing was typically a monthly or annual fee based on factors such as:

• Website Traffic: Websites with higher traffic volumes generally paid more.
• Sales Volume: The amount of revenue generated by the online store could influence the price.
• Guarantee Coverage Level: There might have been different tiers of coverage with varying levels of protection.

Because the service is discontinued, it s difficult to find up-to-date and accurate pricing information. It was generally considered a mid-range option in terms of cost compared to other trust-building solutions.

Customer Care (for Existing Customers)

For existing customers who still have active Norton Shopping Guarantees, customer care is still available. Here s how to find it:

• Norton Account: The primary way to access support is through the customer s Norton account. Login to the account associated with the Norton Shopping Guarantee subscription.
• Norton Support Website: Visit the official Norton support website (usually found by searching Norton Support ). Look for options related to Guarantees or Legacy Products.
• Phone Support: Norton typically offers phone support, but wait times can vary. Check the Norton website for the appropriate phone number in your region.
• Online Chat: Norton also often provides online chat support. This can be a faster way to get assistance with basic issues.
• Knowledge Base/FAQ: The Norton support website has a knowledge base with articles and FAQs that can help answer common questions.

Key Considerations for Existing Customers:

• Guarantee Terms: Carefully review the terms and conditions of your Norton Shopping Guarantee, particularly the claim process and coverage limits.
• Renewal: Be aware of the renewal date of your guarantee. Since the service is discontinued for new customers, it s crucial to understand what happens upon renewal. You may be offered alternative Norton products or services.
• Contact Support: If you have any questions or concerns about your guarantee, don t hesitate to contact Norton support directly.

In summary, while Norton Shopping Guarantee was a valuable service for many online businesses, it s no longer available for new customers. Businesses looking to build trust and increase conversions should explore the alternatives listed above. Existing NSG customers should continue to utilize Norton s support channels if they need assistance with their active guarantees.