Websites using Northbeam

Okay, let s break down Northbeam, covering its overview, revenue, alternatives, pricing, and customer care.

Northbeam Overview

Northbeam is a marketing measurement and analytics platform designed primarily for e-commerce brands. It focuses on helping these businesses understand the effectiveness of their marketing spend across various channels and touchpoints. Instead of relying solely on traditional attribution models like last-click, Northbeam emphasizes a more comprehensive, data-driven approach.

Here s a summary of key aspects:

• Multi-Touch Attribution: Northbeam aims to provide a more accurate picture of how different marketing activities contribute to conversions by giving credit across all relevant touchpoints in the customer journey.
• Data Aggregation: It connects with various marketing platforms (like Facebook, Google Ads, TikTok Ads, Klaviyo), analytics tools, and e-commerce platforms (Shopify, etc.) to gather data in one place.
• Actionable Insights: The platform translates complex data into understandable reports and visualizations, highlighting key performance indicators (KPIs) and providing insights to optimize campaigns and improve return on ad spend (ROAS).
• Focus on Profitability: Northbeam aims to move beyond just tracking conversions and delves into profitability by incorporating cost data into the attribution process.
• Target Audience: Primarily caters to e-commerce businesses, especially those scaling their marketing efforts and seeking granular insights.

Revenue

Northbeam is a private company, and its revenue figures are not publicly disclosed. However, given its focus on scaling e-commerce businesses, it s reasonable to assume that their revenue growth is tied to the overall growth in the e-commerce sector and the adoption of advanced marketing analytics tools. You would likely need to be a customer or contact the company directly to get a better understanding of specific figures.

Alternatives to Northbeam

The marketing attribution and analytics landscape is competitive. Here are some notable alternatives, categorized by their approach:

• Similar Multi-Touch Attribution Platforms:
  • Triple Whale: A direct competitor, often compared to Northbeam, also focuses on e-commerce and provides similar multi-touch attribution and analytics features.
  • Rocketer: Offers multi-touch attribution specifically for Shopify stores, with a focus on profitability.
  • Hyros: A platform that focuses on AI-powered attribution and reporting, with a strong emphasis on sales data.
• Broader Marketing Analytics Platforms:
  • Google Analytics 4 (GA4): While GA4 has improved attribution capabilities, it s generally less e-commerce specific than Northbeam, lacking the direct profitability focus.
  • Adobe Analytics: A powerful platform typically used by larger enterprises. More complex to set up and operate than Northbeam.
  • Mixpanel: An analytics platform designed to understand user behavior; although not specifically built for ad attribution, can offer some marketing insights.
• Platforms Focusing on Specific Areas:
  • Attribution by Klaviyo: Designed for Klaviyo users, integrates with the platform for email and SMS marketing attribution.
  • Facebook Attribution: The built-in attribution tool by Facebook (now called Meta) which is limited to Meta channels.
  • Google Ads Conversion Tracking: Similar to the Facebook tool, focused on Google channels.
  • Wicked Reports: Focuses on Lifetime Value reporting and attribution for e-commerce.

Factors to consider when choosing alternatives:

• Business Size and Needs: Are you a small, medium or a large business? What are your needs in terms of data points, integration and reporting?
• Budget: Costs can vary widely between platforms.
• Ease of Use: How simple is it to set up and maintain?
• Integrations: Does it connect with your existing tech stack?
• Specific Features: Do you need specific features like profitability reporting, granular audience analysis, or custom dashboards?

Pricing

Northbeam s pricing is not publicly available on their website. Typically, SaaS platforms in this space use a tiered pricing structure, which is often based on factors like:

• Ad Spend: A common metric, where the cost scales with how much you spend on marketing channels.
• Data Volume: The amount of data processed might impact pricing.
• Features: The specific features and integrations you require.
• Number of Users: The number of people using the platform within your organization.

To get specific pricing details for Northbeam, you ll need to:

1. Request a Demo: Most often, the sales team will tailor pricing based on your needs and budget after a demonstration.
2. Contact Their Sales Team: Inquire directly by reaching out to their sales contact.

Customer Care Details

• Support Channels: Typically, customer care is offered through:
  • Email Support: You can contact Northbeam s support team via email.
  • Chat Support: Some platforms offer chat for real-time help.
  • Dedicated Account Managers: Depending on your plan, you may get a dedicated contact person for assistance.
  • Help Center/Knowledge Base: Northbeam likely has a resource center online with tutorials and help articles.
• Onboarding: Most platforms provide an onboarding process to help set up the tool and get started.
• Availability: Customer care support hours can vary based on the plan.

How to learn more about Northbeam s Customer Care:

• Visit their Website: Look for their Contact Us page, Support page, or Help Center link to explore their customer care options.
• Review Feedback: Try to read reviews or testimonials about Northbeam s customer service.

In Summary

Northbeam is a powerful marketing analytics platform, particularly well-suited for e-commerce businesses that are looking for more sophisticated attribution than standard models. However, understanding their specific pricing and customer care options requires contacting them directly. When comparing Northbeam to alternatives, carefully assess your unique needs and budget to find the best fit for your business.

I hope this thorough breakdown is helpful! Let me know if you have any other questions.